The Product Coalition
MAY 13, 2020
Informing the general public about your new product and how it can benefit them is easy when using the power of email marketing. Below are some tips on devising a great product launch email marketing campaign. An Engaging Email Design Simply filling your product launch emails with large chunks of text can be disastrous.
Mind the Product
AUGUST 11, 2020
A UK-based consultant, Joe Leech has built a reputation for managing change (for both users and stakeholders) and as the guy to call when a product launch has gone wrong. Joe gave one of the most entertaining and engaging talks at Mind the Product in London 2018, so we followed [.]. Just call him Mr Joe.
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BrainMates
SEPTEMBER 18, 2019
It’s heart-breaking that, after all the effort that goes into developing and launching a new Product, from so many different people, 40% of product launches fail. Markham’s landmark study showed [1] and this is what we learned about at the latest Product Talks in Sydney. lack of effective product marketing.
The Product Coalition
APRIL 3, 2019
link] What makes an effective product launch pitch? Knowing what your brand really looks like, in terms of a real person with a real voice, will make imagining their tone of voice much easier. Whatever form this takes, it should be accessible by everyone who needs it, in the form of a real-time, live document such as a Google Doc.
Mind the Product
APRIL 3, 2019
A UK-based consultant, Joe Leech has built a reputation for managing change (for both users and stakeholders) and as the guy to call when a product launch has gone wrong. Troubleshooting a poor product launch. Troubleshooting a poor product launch. Just call him Mr Joe. Links mentioned in this episode.
Mind the Product
SEPTEMBER 3, 2019
A recovering music journalist and editor, Randy has been working as an interactive producer and product manager across the US and UK for nearly 20 years. After launching Amazon’s music stores in the US and UK, Randy has worked with museums and arts groups, online education, media & entertainment, retail and financial services.
Amplitude
JULY 29, 2020
For example, Netflix’s product vision is “becoming the best global entertainment distribution service.”. Therefore, the product strategy (or strategies) Netflix employs should illustrate how they plan to be the best entertainment distribution service, and how they plan to reach customers around the world.
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