Indeed Seen — Product launch failure
So I received an email today about the launch of the new experience called Indeed Seen. As a Product Manager, I have always been curious and I love to try new products and learn about their onboarding and UX experience and always keen to learn. Being super enthusiastic and excited to try I went ahead and clicked the CTA “Check it Out”
It was a brand new UI with bold colours, statistics on success rate, jobs, number of members etc. Obviously, they are trying to appeal to modern users, in comparison, the old UI was pretty plain and heavily text-based, and had no graphics). It so coincidental that I am in the midst of a job search so I am keen to see how this new experience will help me, I clicked on “Match me with a new opportunity”
It's great they have highlighted the areas of jobs that are offered right now, so at this point, if the user doesn't fit into any of these categories they don't have to waste their time going ahead with the setup.
I continue and select PM and I see more extended suggestions on the level of PM roles.
Clearly it's important to select a city before displaying the job listings, although I feel that selecting a city should have been earlier on in the onboarding process. Example: What if there are no PM jobs in the city that I selected at this point. The user just wasted time on 2 previous steps.
I was surprised to see this question “What gets you going”, but the UI only allows the user to select one option, not sure whats the rationale behind this but I believe that is kind of a limitation. What if the job seekers want to do meaningful work but also care about money $$$$
Same goes for this question, as a job seeker I feel that it would be beneficial to let the job seeker select multiple options so you are not restricting the results.
Definitely great to let the job seeker set up the initial skill set, alternatively it would also be valuable if they could search for the skills instead of displaying 20 skills on the page.
After almost 8 clicks, I finally see some results on possible matches for my profile.
Not a great recommendation/personalization experience to see that Scrum Master is a match for me when I explicitly selected Product Manager as the role. I try to ignore that and go-ahead to continue clicking on “Let’s show you off” leads me to 310 error too many redirects.
This is an entirely unacceptable onboarding experience for a new product that just launched and hoping to increase their user base. For an organization like Indeed, even though the older platform was outdated it served its purpose to help job seekers find jobs. If the engineering team cannot scale and cater to millions of users and its a known problem then an appropriate launch plan should be drafted and executed in phases so that users are not left with a bad experience and they might not even return to try it out later on.
I was interested to see if the mobile experience was any different, I have to say that mobile user experience was totally different (in terms of the onboarding process steps) from the web and it also resulted in a 310 error.
Check out the screen capture of my mobile experience
I’d love to hear your experience trying out Indeed Seen and feedback about this article. Connect with me at LinkedIn if you would like to chat further.
