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The Product Interview?—?A Technical Exercise

The Product Coalition

A Technical Exercise In this post, I’ll offer my idea of the sort of technical abilities expected from a product manager. Okay, those were way too many words to explain that knowledge is usually not a bad thing for a PM… Exercise 1: know your data structure Take the following data structure of a note-taking app.

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Confessions of a (New) Product Marketer

280 Group

For context: I am a content marketer. We explored Product-Market Fit, Customer Segments, Personas, the Voice of the Customer, and more. Being a marketer in a room full of (mostly) product managers, was very interesting during these stages. ” My natural next question was, how does a product manager do these things?

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Decoding Product Leadership

Roman Pichler

1 ] In fact, some people argue that product leadership can only be exercised by a management role. Leadership can therefore be exercised without being a boss. The leadership they exercise is called emergent or lateral leadership.[ The leadership they exercise has been assigned or granted by the CEO or another executive.

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Behavioral Marketing Automation Guide For Product Marketers

Userpilot

In a dynamic and fast-evolving world, understanding where you can leverage automation is important: behavioral marketing automation is quickly becoming a valuable skill for product marketing professionals. Without further ado, let’s dive into the world of behavior-based marketing automation! What is behavioral marketing?

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The Importance of Market Segmentation

The Product Bistro

One of the core responsibilities of Marketing in an organization is to effectively define and track the marketing segments. This is far more than just an academic exercise, but is essential to many other key tasks within a company. Future posts will discuss how to segment your markets, giving some tips to get started.

Marketing 170
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Shifting Markets, Shifting Strategy: Three Considerations

Product Management University

Shifting markets usually constitute a shift in product strategy for most organizations. For some, the current market climate presents a world of opportunity and for others it’s an exercise in survival. Target Market Focus. Your target markets drive every key decision in the organization. The Playbook: 1.

Strategy 140
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Serve Fewer Markets. Win More Deals.

bpma ProductHub

Reprinted with permission from the Product Management and Strategic Marketing Blog. The top challenge most product companies face is finding the best market for their product. Some succeed, but most often companies go after too many markets and fail to create a strong foothold in any particular one. by Sarela Bliman-Cohen.