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Writing coach Leslie O’Flahavan on the dos and don’ts of customer messaging

Intercom, Inc.

Writing a clear, timely, and empathetic message to your customers is a very sought-after craft. For the past 25 years, she’s been helping people and businesses draft their own style guides and write better emails, chats, and social media messages to improve both communication and the customer experience. Say it like you mean it.

Messaging 118
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“On the Box Thinking” to Build a Better MVP

280 Group

Without knowing the Positioning you want your product to take, its Value proposition to customers, and how you will Message these things, you don’t have a path to market success. The exercise is to identify and express the most critical stuff. Proceed to Messaging. Of course, your Messages must support this statement.

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A Message on Coronavirus from 280 Group

280 Group

Ignore the first couple of paragraphs that were written before the virus had spread much, and scroll down to the sound exercise advice. The post A Message on Coronavirus from 280 Group appeared first on 280 Group. If you’re missing your gym time, check out this article on How to Work Out at Home. Read a book/join a virtual book club.

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Put your "MVP" on the box, before building what goes inside

Haines-Group

Without knowing the Positioning you want your product to take, its Value-proposition to customers, and how you will Message these things, you don’t have a path to market success. The exercise is to identify and express the most critical stuff. Proceed to Messaging. Of course, your Messages must support this statement.

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Beat Your Competition: Building a Stand-out Mobile Customer Experience

Alchemer Mobile

Your team should have explicit data that has come directly from customers’ mouths (surveys, ratings and reviews, message centers, etc.) As you’ll be able to see after going through this exercise, simply letting people leave any feedback they want on the app store isn’t useful or productive. Message centers. Love Dialog.

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Product Management Roles: Whose Job is it? [+Webinar]

280 Group

The Product Marketing Manager owns “outbound” communication – messages to the market that drive motivation to acquire the product. The roles collaborate around product strategy plus the positioning and messaging of the product that defines its reason for being and set it apart from competitive or substitute offerings.

Webinar 296
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Document. Refine. Repeat! Mastering the Product Process.

280 Group

Ideation exercises and prioritization techniques are helpful during this phase. Create a winning marketing strategy: Research conducted during Phases 1 (Conceive) and 2 (Plan) will help understand your target audience and their pain points, develop and refine product messaging, and determine how to best reach your customers with your message.

Document 291