280 Group

MARCH 28, 2023

At times I have been involved earlier in the product development process, in some cases even going as far as to be engaged with early product designs (my name is even on a patent!). But I have been handed products close to, or even finished and asked to prepare for the big product launch.

Product Marketing 156

Product Marketing Marketing User Testing Customer Experience 156

ProductPlan

JANUARY 5, 2023

These exercises build consensus around strategic imperatives. For this reason, it’s the perfect time to align those with the product vision by conducting an annual planning session. This big-picture exercise may not put everything on the table. Annual planning and the product roadmap.

Customer Experience 52

Customer Experience Roadmap Data Visualization Product launches 52

Product Talk

SEPTEMBER 1, 2021

It turns out they were, and, after a successful beta release, the Airship Journeys product launched and has seen great success. To ensure that engineers got the most out of the meetings, Lisa asked them to participate in a dot voting exercise so they could have a say in what type of information they care about most.

Product Research 221

Product Research User Testing Technical Review Data Visualization 221

Userpilot

NOVEMBER 19, 2022

They also work with product managers on the product roadmap , carry out experiments to validate ideas and help identify minimum viable features for the MVP. During the development stage, their focus is on developing the product positioning strategy and preparing for the product launch. Product launch phase.

Data Visualization 98

Data Visualization User Testing Research Software Feedback Software 98

ProductPlan

MARCH 1, 2023

The Various Phases As outlined in The Guiding Principles of the Product Planning Process , here are the seven phases of the product planning process. Product Concept Development This is the first exercise to go through with your team in which you’ll examine what you know about your key personas.

Research Software 52

Research Software Feedback Software Weak Development Team User Testing 52

UX Studio: Product Management

AUGUST 1, 2021

Without an endless budget for design, it’s important to know where a product suffers the most. At the product launch. First, define just one or two things that are really important for the product. For example, let’s choose “Engagement” for the product YouTube for this exercise.

Data Visualization 132

Data Visualization Customer Feedback Customer Experience User Experience 132

ProductPlan

MARCH 17, 2020

Strategic Roadmap : Develop a cross-functional strategic roadmap that factors in dependencies needing alignment (sales and marketing efforts related to a product launch, for example). Divide and Conquer the Activities of Strategic Product Managers. Product planning. Product strategy. Product development.

Outbound 80

Outbound Product Management Product Manager Inbound 80

Sachin Rekhi

APRIL 5, 2020

You can perform a similar exercise for your own business, regardless of whether it's SaaS, consumer, e-commerce, or something else entirely. The reason this exercise is so powerful is that it helps you get concrete about the levers that actually drive your business. Each of these items should be taken as action items by the data team.

Systems Review 161

Systems Review Software Review Data Visualization User Testing 161

Modus Create

APRIL 30, 2020

Designed to encourage collaboration between product, design, and engineering and facilitated by Modus experts, Modus Kickstart outlines a framework for product discussions and feature prioritization based on key assumptions, constraints and KPIs, leading to a clearly defined product development plan.

Development 52

Development Workshop Customer Experience Software Developers 52

Product Talk

NOVEMBER 16, 2022

And that’s how I got into product development—I was beta testing, writing documentation, spec’ing out new features, and learning a lot about technology and hardware, networking, software, processing, clients, all sorts of things. Then I moved into different product management roles within Meyer Sound and other product launches.

Feedback Software 130

Feedback Software Reporting Tools Product Research User Testing 130

Userpilot

NOVEMBER 14, 2022

Speaking of Theresa Torres, this stage is not a one-off exercise. The product team should be engaged in continuous product discovery to uncover new problems to solve. This is true for new products as well as established ones that are looking to add value. Beta launch or full-scale product launch?

Product Research 98

Product Research User Testing Onboarding KPIs Research Software 98

Userpilot

JULY 9, 2023

Card sorting and fake door testing are useful testing methods before the product launch. Session recordings and five-second tests enable you to assess usability after the launch. It explains the purpose of the exercise and invites them to beta test the feature once it’s ready. Fake door test tooltip.

User Testing 97

User Testing Product Research Customer Experience User Experience 97

The Product Coalition

MARCH 16, 2019

Let’s highlight major benefits: Customer profiling Product Managers may choose to pair the launch with a sign-up collection exercise in order to better profile their end-user: inquire about their location, title or role, school or company, contact info?—?or Stay cool ??

Technical Review 60

Technical Review Customer Feedback Customer Experience User Testing 60

Usersnap

FEBRUARY 19, 2019

You can collaboratively have a problem-solving exercise. Mobile apps, gaming software and new software product launches are front runners in crowdtesting. You may be planning a product launch before Christmas shopping. Output-based pricing : Crowdtesting is a result of driven exercise. Localization testing.

Reporting Tools 76

Reporting Tools Feedback Software Data Visualization Crowdsource 76

Department of Product

OCTOBER 23, 2022

Nothing stays static for long in product. Sign up for the weekly Product Briefing. A hand curated reading list of the best product launches, news, commentary and insights. Join 22,000+ product people from Spotify, Netflix, Microsoft, Apple, Google and get your free briefing today.

Research Software 52

Research Software Product Research Product Management Product Manager 52

Sachin Rekhi

AUGUST 15, 2016

Extra credit for folks who use this opportunity to tell me something about me (mutual friends we have, common past employers, congrats on a product launch, etc) to indicate they did their homework and researched me prior to the interview. If a role change, why are you now interested in becoming a product manager?

Product Research 77

Product Research User Testing Product Management Product Manager 77

ProductPlan

FEBRUARY 1, 2023

This goes for product roadmaps and IT initiatives , and product launches. But not all product leaders have the luxury of a clean slate when operating within an enterprise setting. Yet this exercise shouldn’t be in vain. They may even try to make sense of the materials presented.

Roadmap 52

Roadmap Feedback Software Research Software Product Research 52

ProductPlan

APRIL 9, 2020

If you start gathering data from your target market when you don’t even have a launched product or a user base yet, you’ll have the advantage. This exercise will also be vital for finding your product-market fit. Use it for post-launch feedback.

Product Research 106

Product Research User Testing Research Software Data Visualization 106

The Product Coalition

FEBRUARY 5, 2021

For the final stage of the interview process, Negar was required to complete a user story mapping exercise for the process of reloading a gift card. As a marketer, she was only involved in the activities that surrounded the launch of an initiative. Originally published at [link] on February 5, 2021.

Technical Advisors 120

Technical Advisors Reporting Tools Technical Review Customer Experience 120

The Product Coalition

MAY 5, 2020

Some things will be out of your control, like a competitor product launching before yours, or even a natural disaster! You might also be interested in : A Short Story of Why My Product Failed and What You Can Learn Break down your worries into two categories: things you have control over and things you don’t.

Product Research 78

Product Research User Testing Onboarding KPIs Research Software 78

Userpilot

JANUARY 25, 2021

Depending on your goal, the focus on your template will be slightly different: A particular product/project. The persona is much more focused on goals and pain points collected during user journey mapping exercises, in-app surveys, and interviews ( which is what we will be focusing on in this article ).

Analytic Tools 75

Analytic Tools Research Software User Testing Customer Experience 75

ProductPlan

MAY 30, 2019

And with all potential horror show endings in view, the product team can work backwards minimizing or avoiding as much as possible. Believe it or not, this might even serve as a bonding exercise for the team, forced to identify and grapple with possible unpleasantness and tap their problem-solving skills. Multiple Product Roadmap.

User Testing 96

User Testing Research Software Customer Experience Data Visualization 96

ProductPlan

JUNE 18, 2021

Product marketing’s official job is to leverage a deep understanding of the buyer to drive GTM—connecting product, sales, and marketing. Product marketing is all about aligning product and go-to-market strategy —product launches, positioning, segmentation, and pricing—and then putting that strategy into practice.”.

Product Marketing 60

Product Marketing Marketing Product Management Product Manager 60

Department of Product

JUNE 27, 2022

You can use this exercise for defining lines between roles. He now advises startups on how to scale their product development organizations. Jade writes about product development on his blog, and has a free (or paid) course of engineering (and product development) leadership. Sign up for the weekly Product Briefing.

Weak Development Team 52

Weak Development Team Onboarding KPIs Embedded Analytics Reporting Tools 52

Userpilot

SEPTEMBER 25, 2023

That’s why the process should take place before you start building the product – during the initial product discovery phase. However, it’s not a one-off exercise but rather a continuous process. Ideally, every single feature you decide to add to your product should be tested before you develop and launch it.

User Testing 105

User Testing Product Research Feedback Software Analytic Tools 105

Department of Product

AUGUST 11, 2020

As an exercise, list out your products differentiators to identify your differentiation stack. But that’s part of the fun of building products. Products are never finished, and the challenge to keep building valuable, different things that surprise and delight our users never ends.

Differentiation 52

Differentiation Feedback Software Product Research User Testing 52

Userpilot

MARCH 4, 2021

What is the outcome you’re hoping to get from this exercise? Ask these questions to elicit feedback on specific feature/ product launches: How does this feature solve your problem/help accomplish your goals? Were you able to reach the desired outcome with our product/feature? What is the goal of the survey?

Product Research 105

Product Research User Testing Feedback Software Research Software 105

Department of Product

AUGUST 2, 2020

Content marketing as a box checking exercise MailChimp recently started creating original video documentaries which to me seemed really odd. The unsung heroes of the modern product team will thank you for it. Sign up for the weekly Product Briefing.

Feedback Software 52

Feedback Software Strategy Onboarding KPIs User Testing 52

Mind the Product

AUGUST 20, 2018

In this final post in my series on managing manufactured products I examine the specific touch points that exist between the operations, engineering, and finance functions when managing the lifecycle of manufactured products. You can read the earlier posts in this series here , here and here. Sales and Operations Planning (S&OP).

Customer Experience 73

Customer Experience User Testing Management Management 73

ProductPlan

DECEMBER 11, 2019

We see increased usage of frameworks like MoSCoW , DACI , and RICE , but product teams also realize that one framework must not rule them all. In our upcoming 2020 Product Management Report, we found that they’re relying on a handful of options depending on the scale and scope of the exercise and which stakeholders are included.

Technical Review 64

Technical Review Systems Review Software Review Onboarding KPIs 64

ProductPlan

OCTOBER 25, 2022

This is often good enough for basic sizing exercises and keeping forecasts tethered to reality. Third-party research from global providers and boutique is not cheap; however, sometimes high-level forecasts or extracts get revealed in press releases or articles touting the availability of a new market sizing report.

Data Visualization 52

Data Visualization User Testing Product Research Customer Feedback 52

UX Studio

AUGUST 1, 2017

Without an endless budget for design, it’s important to know where a product suffers the most. At the product launch. First, define just one or two things that are really important for the product. For example, let’s choose “Engagement” for the product YouTube for this exercise.

Customer Experience 81

Customer Experience User Experience User Testing Analytic Tools 81

The Product Coalition

JULY 3, 2018

A solid Product Roadmap will help you efficiently and systematically achieve the necessary steps to a successful Product Launch. If you had to use 1 word to sum up what PMs do, most PMs I know would likely pick “Product Roadmap”. in short, who will be willing to pay for your product.

Roadmap 60

Roadmap Feedback Software Data Visualization B2C 60

ProductPlan

OCTOBER 4, 2022

So instead of trying to answer these questions within the product team, practice a little stakeholder alignment and find some commonalities around these foundational elements. The exercise itself may illuminate and flesh out the broader competitive landscape. Take stock and assess. There’s no lack of information out there.

User Testing 52

User Testing Customer Feedback Research Software Feedback Software 52

Amplitude

DECEMBER 11, 2018

Here at Amplitude, we use Henrik Kniberg’s metaphor to highlight the value of product development. In the exercise above, you’d end up with a car, but is it the type of car you actually needed to build? A couple of our engineers digging into product analytics! Related Reading: How to Set Metrics for Product Launches.

Engineering 111

Engineering Onboarding KPIs User Testing Product Research 111

ProductPlan

APRIL 23, 2019

, Marissa Mayer would use regularly scheduled all-hands meetings to share how and why product decisions were being made. “We We do deep dives on new products and talk about current events which are affecting the company. ROADMAP TEMPLATES Product Roadmap. Multiple Product Roadmap. Product Launch Plan.

Feedback Software 73

Feedback Software Research Software Product Management Product Manager 73

Business of Software Conference

JUNE 21, 2019

Her CV is impressive: VP of Marketing at several successful high-growth startups, an executive at 3 global tech giants, and 16 products launched to market over her career. That’s because positioning is a business strategy exercise. ” To make positioning effective, it needs to be reflected across the organisation.

Positioning 56

Positioning Books User Testing Weak Development Team 56