Pragmatic Marketing

MAY 23, 2017

CEOs manage down; product managers influence across and up. Any power or influence product managers exert is based on their product, market or business expertise. The second misconception is that “CEO of the product” describes the reality of the product management function at most companies today.

Product Research 70

Product Research Product Management Product Manager Research Software 70

Intercom, Inc.

OCTOBER 16, 2019

The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base. If your application is a self-service one, focus on content and inbound marketing as your primary source of leads.

Strategy 195

Strategy Customer Experience Inbound User Testing 195

Intercom, Inc.

NOVEMBER 27, 2019

Product, marketing, and sales are table stakes for growth. We see wildly successful companies and attribute their success to a combination of their product, the story they tell about it, and their ability to monetize it. Take Slack, for example: the media points to its brilliant product as the reason for its impressive growth.

Data Visualization 186

Data Visualization Reporting Tools Software Review User Testing 186

Userpilot

MARCH 29, 2024

If finance is a problem, for example, you can opt for a virtual event or creative booth instead of an elaborate media campaign. HubSpot implements certification programs to drive brand activation Similar to the above, HubSpot offers free educational courses for inbound marketing training.

Branding 105

Branding Analytic Tools Feedback Software User Testing 105

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Intercom, Inc.

OCTOBER 29, 2020

And, yes, that means we have to be good for targeting, marketing, messages, and yes, it means we need to be really good at structuring thousands of inbound conversations and doing ticketing workflows and triage and all that sort of stuff. Once we got the money, we immediately started hiring. And I think that’s a real advantage.

Feedback Software 209

Feedback Software Research Software Reporting Tools User Testing 209

Pragmatic Marketing

NOVEMBER 9, 2009

The product owner addresses the agile development teams’ intense need for real-time input on user stories, user experience/user interface, and requirements. And technical product managers and product owners are usually terrible at it too. Spotting fundamental flaws.

Weak Development Team 70

Weak Development Team Agile Research Software Reporting Tools 70

Intercom, Inc.

MARCH 29, 2022

We had an inbound sales team as well, basically quite a few groups. So if a billing question came in and we needed somebody from finance, they were there. So let’s take a look at the product in more detail. Product demo: Intercom Switch. These workflows, though, are not limited to just marketing.

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118