article thumbnail

4 Finance App Requirements for 2021

Alchemer Mobile

COVID-19 hit finance apps with a one-two punch, and many brands are still adjusting to find their new normal. While we saw DAU stay consistent for traditional banking apps this year, DAU spiked for budgeting apps, insurance companies, credit score apps, and other mobile-first brands in the finance category.

Finance 243
article thumbnail

Why Mobile Customer Feedback is More Important than Ever for Finance Brands

Alchemer Mobile

Mobile-first finance companies are disrupting the market left and right – especially in light of the COVID-19 pandemic. But many brands – specifically ones in traditionally transactional industries like finance – fail to capitalize on this.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Product Marketing vs. Portfolio Marketing: Which One is Right For You?

Product Management University

The easiest way to think of product marketing vs. portfolio marketing is the age-old motto, the whole is greater than the sum of the parts. Your portfolio has more market and customer value than the sum of the products. What is Product Marketing? What is Portfolio Marketing?

Marketing 147
article thumbnail

Back to Basics: Benefit-led Messaging

280 Group

The Perils of Feature-Led Messaging. Their business has traditionally been B2B, but they are now adding products that serve B2B2C markets. Their customers are banks and mortgage lenders, but their customers are consumers looking to finance or refinance a home purchase. And it was right in my customer’s target markets.

Messaging 174
article thumbnail

The Phenomenal Product Manager: Product Marketing versus Product Management

280 Group

We’ll be using the term Product Manager to refer to both Product Managers and Product Marketers. Inbound (Product Management) spends most of their time with engineering teams and customers, making critical decisions and ensuring that everything gets done to bring customer-focused products to market.

article thumbnail

The Ideal Product Marketing Candidate for B2B

Product Management University

This sample product marketing job description just might ruffle a few feathers. First, it’s not your typical “get the product off the shelf” job description. Second, there may be people in product marketing roles that don’t meet the requirements. B2B Product Marketing Job Description.

B2B 133
article thumbnail

CAC Payback Period: How to Calculate and Reduce It?

Userpilot

Stakeholders across the organization, including marketing , sales, product managers , customer success teams, finance, and senior leaders , monitor the CAC payback metric to optimize strategies and inform decision-making. You can target such users with upsell and cross-sell messages to prompt them to upgrade.