Mind the Product

FEBRUARY 5, 2019

Product experts have tried to tackle this issue but they gloss over the impact a company’s structure and leadership team have on product/market fit. For many consumer packaged goods (CPG) companies, product teams report to marketing, sales, finance, or strategy leads.

User Testing 145

User Testing Product Marketing Marketing Product Research 145

280 Group

SEPTEMBER 17, 2019

Become an expert not only in your market and products, but also in your actual discipline. Whether you do Product Management, marketing, product marketing or even finance you need to become incredibly good at it so that everyone knows you are a master of your trade. Tips to start. Get certified.

Strategy 201

Strategy Product Management Product Manager Reporting Tools 201

Sachin Rekhi

JANUARY 9, 2017

I studied computer science in the engineering school and ultimately settled on finance at Wharton. While I may have been better served studying marketing or management, I did learn some important finance principles that I still use day-to-day in my product management role. Assessing performance against stated strategy.

Finance 69

Finance Feedback Software User Testing Weak Development Team 69

Mironov Consulting

OCTOBER 26, 2017

Head of Product: My CEO is a finance guy*, and is pushing the product team hard to prioritize all engineering work solely on ROI. Most first-time CEOs come from some functional role: sales, finance, marketing, engineering, occasionally product management. (Or (combining a series of similar conversations).

Finance 95

Finance User Testing Analytic Tools Research Software 95

Userpilot

APRIL 8, 2022

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.

User Testing 98

User Testing Feedback Software Research Software Product Marketing 98

Userpilot

JULY 6, 2021

How many people should there be in your SaaS product marketing team? When should you start building a product marketing team and what role should you hire first? Let's talk about how to build and structure product marketing teams for SaaS products. SaaS product marketing team structure.

Research Software 98

Research Software Feedback Software Product Marketing Marketing 98

Userpilot

FEBRUARY 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. Product-Led Growth. What a product marketing strategy involves.

Feedback Software 108

Feedback Software Research Software Product Marketing Marketing 108

Intercom, Inc.

OCTOBER 16, 2019

The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base. Paid marketing activity will be important here, as will brand equity. Entry level application (<$5,000 p.a.).

Strategy 195

Strategy Customer Experience Inbound User Testing 195

Userpilot

FEBRUARY 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. Product-Led Growth. What a product marketing strategy involves.

Feedback Software 89

Feedback Software Research Software Product Marketing User Testing 89

Intercom, Inc.

NOVEMBER 25, 2019

Five years ago I wrote about how product strategy means saying no – you must ruthlessly protect your product from feature creep. . Saying no, however, is just one part of a successful product strategy. The meeting point of company and product strategy. Des: Welcome to Intercom on Product.

Product Strategy 187

Product Strategy Strategy Research Software User Testing 187

AB Tasty

MARCH 26, 2024

Dave Anderson, VP Product Marketing and Strategy We are living in a time where people treat products and services as commodities. They discuss how companies leverage social proof, countdown banners, personalisation strategies and more to enhance digital experiences and stay competitive in today’s market.

Telecommunications 52

Telecommunications Customer Experience Data Visualization Finance 52

Amplitude

JULY 29, 2020

When it comes to product strategy, there is so much conflicting advice that getting started can be confusing. Some companies’ strategies are so generic that they could mean anything, or nothing at all—as perfectly illustrated in this product strategy madlibs , which fills in the blanks with buzzwords and jargon and calls it a strategy.

Data Visualization 83

Data Visualization User Testing Analytic Tools Product Strategy 83

The Product Coalition

MARCH 9, 2020

A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. Instead, we need to get our product learning in place and then ramp up a revenue process. Will we be exhibiting there?

User Testing 78

User Testing Enterprise Weak Development Team Product Research 78

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Roman Pichler

APRIL 5, 2022

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. Assess product strategy and adjust if necessary.

Weak Development Team 269

Weak Development Team Product Management Product Manager User Testing 269

280 Group

NOVEMBER 3, 2020

My team has to negotiate and advocate internally with the finance team, the legal department, the tax groups, regulatory compliance, and operational teams. I’m also looking for people with general business knowledge and understanding so that they can engage with their counterparts in finance, legal, and etc.

Product Research 296

Product Research Research Software Development Customer Experience 296

Product Management University

JUNE 21, 2021

Understanding the market doesn’t mean understanding the market for your products. It means understanding the market, period. or horizontally (IT, Sales, finance, HR, etc.). Input from sales and other customer facing teams is a part of creating a well-rounded view of the market. That’s right.

Product Management 147

Product Management Product Manager Healthcare Leadership 147

Dear Strategy

NOVEMBER 8, 2018

Dear Strategy: “To what degree should an organization involve the entire workforce and employees in the development and execution of its strategy?”. So, if you are working in a small company (meaning 2-20 people or so), my answer to this question of who you should get involved in your strategy is “just about everybody.”

Strategy 56

Strategy Finance Workshop Reference 56

Userpilot

OCTOBER 5, 2023

This metric helps SaaS companies choose the most effective customer acquisition channels , diagnose inefficiencies in customer retention strategies , and inform pricing decisions. Collaboration between product , marketing, and sales teams is essential to effectively identify and target high-value customers.

Feedback Software 105

Feedback Software Onboarding KPIs Analytic Tools Customer Experience 105

Userpilot

JUNE 20, 2023

Once you launch the MVP, you can use product usage data and customer feedback to inform further iterations. As you’re getting ready to launch the MVP, make sure to develop a robust go-to-market strategy to drive customer acquisition and revenue generation. What are the product goals? What are the key product features?

User Testing 98

User Testing Product Research Feedback Software Customer Feedback 98

280 Group

AUGUST 4, 2020

What I love about this program is that you can easily blend courses from 26 different specializations, such as FinTech or Management of Technology and Operations, to focus your Product Management MBA further. #2: Product development processes? Building strategy? 2: Carnegie Mellon University, Tepper School of Business.

Analytic Tools 248

Analytic Tools Research Software Reporting Tools Data Visualization 248

Intercom, Inc.

NOVEMBER 7, 2019

Here are five quick takeaways: The founders of Spendesk noticed that, while the B2C space was innovating with peer-to-peer quickpay options, nothing like that existed in the B2B space (which often lags a few years behind the consumer market).

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

JULY 23, 2023

TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches.

Research Software 96

Research Software Data Visualization User Testing Marketing 96

280 Group

JANUARY 24, 2021

While putting the relationship with your customers in the forefront is always a good idea, customers are just one of the many components of the complex product management system; No Product Manager is an island—our relationship with each one of these components needs our care and attention. Funding for product initiatives.

Research Software 296

Research Software Feedback Software Reporting Tools Data Visualization 296

Userpilot

MARCH 29, 2024

Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy. Let’s dive in!

Branding 105

Branding Analytic Tools Feedback Software User Testing 105

280 Group

JULY 8, 2019

As a product manager, you are responsible for understanding the competitive landscape. Conducting Competitive Analysis and setting the competitive strategy is integral to achieving product success and tuning your marketing efforts. Some issues your team may face with poor Pricing strategy: Low sales (duh!).

Weak Development Team 267

Weak Development Team Data Visualization User Testing Product Research 267

Intercom, Inc.

OCTOBER 29, 2019

Authoritative, actionable strategies on how to grow your business. A substitute for strategy or planning. Segmentation cannot incorporate all strategic considerations nor changes to product, pricing, and packaging over time. Informing our approach to the market. Assessing progress on our strategy.

User Testing 184

User Testing Data Visualization Customer Experience Customer Feedback 184

Userpilot

JULY 27, 2023

Chief Technical Officer : Responsible for outlining the company’s technological vision, implementing technology strategies, and ensuring that the technological resources are aligned with the company’s business needs. They also manage finances and supervise one or more engineering teams. Average salary: $196,172/yr.

Research Software 98

Research Software Feedback Software Analytic Tools Onboarding KPIs 98

280 Group

OCTOBER 27, 2020

To learn more in-depth tips and strategies for each of the mistakes below, please join our upcoming webinar, 5 Career-Damaging Mistakes to Avoid in Your First 100 Days. You are the Product Manager of this great new “thing.” What is in the next product release — and why is the release the way it is? Set up meetings.

Webinar 215

Webinar Product Research Product Management Product Manager 215

ProductPlan

NOVEMBER 1, 2022

But compared to established departments like sales, engineering, or finance, product management is a relatively new discipline. Many companies are still getting used to a product executive with a seat at the c-suite table. Product strategy. The CPO is the person who answers the “why” behind the product.

Data Visualization 52

Data Visualization Finance User Testing Customer Feedback 52

DISQO

DECEMBER 18, 2018

Any company that wants to survive the current consumer revolution had better strive for perfect product/market fit — their competition definitely will. Business leaders are in a race to get to market faster with products tailored to the wants and needs of customers. Is the solution simply to innovate?

User Testing 49

User Testing Data Visualization Research Software Analytic Tools 49

Mironov Consulting

SEPTEMBER 14, 2020

They don’t value experience running product management teams , instead overweighting narrow technical or market segment familiarity. First, I observe that product titles and roles vary wildly across companies: there’s no consistency even within a segment. Prioritization Is Just Putting Our Strategy Into a Spreadsheet”.

Reporting Tools 145

Reporting Tools Analytic Tools Data Visualization Onboarding KPIs 145

Roadmunk

OCTOBER 5, 2017

While product managers puppeteer a product journey end-to-end, product marketing managers tend to be the masterminds behind releasing said product to market. Despite this generally accepted understanding, coordinating product releases of any size can still get messy. Jeffrey Vocell. Company: HubSpot.

Product Marketing 55

Product Marketing Marketing Product Research Research Software 55

The Product Coalition

MARCH 21, 2019

Most companies fail in execution, not strategy. Defining strategy the right way can close the gap. Culture Eats Strategy for Breakfast.” In these cases, my observation is that the true failing was in the definition and communication of the strategy rather than than a cultural inability to execute.

Analytic Tools 60

Analytic Tools Strategy Technical Review Customer Experience 60

ProductPlan

DECEMBER 30, 2019

When there’s no traditional cost of goods sold (COGS) to recoup, the pricing strategy for a SaaS product can go in a lot of different directions. Do you give the product away and try to monetize traffic and users through other channels? Demystifying Product Management’s Role in Pricing Strategy.

Strategy 61

Strategy Customer Experience User Testing Customer Feedback 61

Alchemer Mobile

NOVEMBER 10, 2022

They create seamless digital experiences driven by insight, strategy, and technology, and design to evolve the way their clients do business. Rightpoint serves more than 250 Fortune 1,000 companies with strategy, site design, and development, content, CRM, commerce, BI and cloud infrastructure. We all know and love Slack. Conclusion.

Feedback Software 256

Feedback Software Analytic Tools Reporting Tools Data Visualization 256

Intercom, Inc.

JANUARY 23, 2020

The situations that portend failure are varied and unfortunately common – no product-market fit, no cash, bad product, burnout, to name just a few of the most obvious. According to CB Insights, 70% of tech companies can expect to fail – usually within just 20 months of their first financing round. Poor marketing.

Weak Development Team 183

Weak Development Team Analytic Tools Data Visualization Reporting Tools 183