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392: How uncovering customer pains and unmet needs led to launching a rapidly growing product – with Matt Danna

Product Innovation Educators

How this product manager created a successful product for an underserved market. Today we are taking a product journey, exploring how an insight about an underserved market turned into a valuable product and a rapidly growing company. I decided on information technology because of the salary and kept graphic design as a hobby.

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Insider Secrets for High Impact Growth with Sean Ellis

Bryce York

Sean also popularized the term product/market fit and coined the term growth hacking. The days of traditional interruption marketing are dead. Universities mightn’t have noticed, but marketing success isn’t measured by impressions and exposure anymore. Growth may be simple to see but; how do you engineer growth?