Framework Handbook Product Marketing 
Product Innovation Educators
JULY 6, 2020
It tied together many of my experiences and I helped me put them into a framework. After the startup world rapidly adopted the Lean methodologies, I wrote The Startup Owner’s Manual: The Step-by-Step Guide for Building a Great Company as a handbook for how to use those methodologies. [19:48] It’s a book that spoke to me.
Intercom, Inc.
JULY 13, 2018
Get your free copy of The Growth Handbook, brought to you by Intercom. When it comes to getting the word out about your product, ask yourself, “Who do my customers and prospects turn to for advice when they are looking to learn about great solutions or make a buying decision?” Naturally, I went to town as a marketer.
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Intercom, Inc.
OCTOBER 29, 2019
Up until this point, to understand our customers, we had primarily relied on the Jobs-to-be-Done framework , product sense, research insight, sales input, and a belief that our customers were companies just like us. Download The Growth Handbook. This final assumption in particular was no longer true or useful.
Intercom, Inc.
JULY 12, 2018
To help codify his learnings throughout those experiences and share the most repeatable frameworks, he’s published the High Growth Handbook , available from Stripe Press on Tuesday, July 17. Congratulations on the High Growth Handbook. Adam Risman: Elad, welcome to Inside Intercom. How do I buy a company for the first time?
Product Bookshelf
AUGUST 22, 2016
Finally, let them customize your product, through personalization, so that they’re more likely to re-engage in the future. Thinkertoys: A Handbook of Creative-Thinking Techniques. Don’t be afraid to start from scratch, adapt observed ideas, and use the Thinkertoys frameworks to unlock your imagination. by Michael Michalko.
PMLesson's Ace the PM Interview
MAY 13, 2020
Read: So you want to be a Product Manager. We highly recommend this book as it can serve as your handbook for every step of PM recruiting. Optional Buy: The Product Manager Interview: 164 Actual Questions and Answers by Lewis C. Buy: Cracking the PM Interview by Gayle Laakmann McDowell and Jackie Bavaro.
Intercom, Inc.
JUNE 28, 2018
This week we released The Growth Handbook , a collection of tested frameworks and invaluable lessons to help steer your company’s trajectory up and to the right. In Sean’s recently revised Growth Pyramid , finding a North Start Metric directly follows product/market fit. Sean: Airbnb’s metric is nights booked.
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