Greenfield Project


Product managers use greenfield to describe developing a new product, as opposed to enhancing or building on an existing product. Project management framework. The brainstorming team members throw out ideas more quickly than anyone can capture them on the whiteboard. Validating your idea. product launch / release management / product disruptor / idea management / incremental innovation. What is a Greenfield Project?

Product Leadership in Scrum

Roman Pichler

Scrum is a simple framework with three roles: product owner, development team, and Scrum Master. While the three roles exercise different leadership, the people involved must effectively collaborate to achieve product success and align product strategy, roadmap, backlog, design and technology, and process decisions—without losing focus of their respective core responsibility. [1]. Three Types of Leadership.


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Minimum Viable Product vs Minimum Marketable Product: What’s The Difference?


Would you like to know what role each of them plays in the product management process and how to build them? A Minimum Viable Product (MVP) is a version of the product with minimal features, built to validate product ideas. An MVP is a very reliable way to validate your product ideas.

The Top 7 Product Management Software Systems You Should Know About

Bain Public

It’s safe to say that shipping a product from start to finish is no easy task for a product manager. In order to get the job done properly and efficiently, product managers deserve the proper software, tools and resources needed to create and execute successful products. Roadmap and Build Products Customers Love Aha! Is a highly customizable product, covering all aspects of project and product management as well as offering a system suitable for large product teams.

5 Best Practices for Gathering Customer Feedback in 2018

Pragmatic Marketing

This was the subject line of an email I recently received from an account manager at a financial management software vendor. So of course our team had told the account manager (many times over the past six months) about the one major improvement that we would really benefit from. And yet there I was with a mass email full of ideas. The product team was clearly not soliciting feedback from customer-facing team members (such as the account manager) on an ongoing basis.

Product Management Technologies; Five Essentials for Strategic Product Management; Planning Assumptions for 2016

Good Product Manager

We’ve been busy at SiriusDecisions with a lot of new research and resources for b-to-b product management leaders and product managers: The ABCs of Product Management Technologies. In my first post for the new SiriusDecisions Marketplace, I cover The ABCs of Product Management Technologies. The Five Essentials for Strategic Product Management. You can download the piece and learn about the foundational behaviors of strategic product management.

Simplifying User Feedback

The Product Coalition

Seasoned Product Managers may feel they’ve previously heard everything they need to know to make a decision. New Product Managers may be in their first customer facing role, and gathering user feedback is outside their comfort zone. The good news is that with a pragmatic framework, and a few simple approaches to follow, building a user feedback channel is quite straightforward. A Product Manager needs to go out and get feedback.