The Secret Product Management Framework

The Secret PM Handbook

In this post, I share a simple model or framework to answer this question. The first box in the Secret Product Management Framework. A big part of our job is finding these market problems, customer needs and desires. Market research. There are lots of ways to find market problems or customer desires, and I have several earlier posts that cover some of these techniques. Finding and validating market problems is not a one-time thing.

The GIST Framework by Itamar Gilad

Mind the Product

In this talk from #MTP Engage Manchester consultant Itamar Gilad takes us through his GIST (goals, ideas, steps, tasks) framework. Part of the role of a product manager is to discover and help build products that have a high market impact. Itamar’s framework has four levels of planning: Goals, which tell us what we are trying to achieve. The post The GIST Framework by Itamar Gilad appeared first on Mind the Product.

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Pragmatic Marketing Framework Update

Pragmatic Marketing

The most recent evolution involves the Pragmatic Marketing Framework. We’ve revised 14 boxes on the right side of the framework to more accurately reflect the current realities of marketing products and connecting with buyers. For starters, on the continuum of strategy to execution, the horizontal line that divides the framework in half, “Readiness” has become “Enablement.”

The Secret Product Management Framework

The Secret PM Handbook

In this post, I share a simple model or framework to answer this question. The first box in the Secret Product Management Framework. A big part of our job is finding these market problems, customer needs and desires. Market research. There are lots of ways to find market problems or customer desires, and I have several earlier posts that cover some of these techniques. Finding and validating market problems is not a one-time thing.

BI Buyers Guide: Embedding Analytics in Your Software

The business intelligence market has exploded. And as the number of vendors grows, it gets harder to make sense of it all. Learn how to decide what features you need and get an evaluation framework for every technical and non-technical requirement you could imagine.

Angular vs Vue: Which is the Best JavaScript Framework?

The Product Coalition

JavaScript frameworks made the life of the developers much easier thanks to the ease of building powerful and feature-rich apps that can take be versatile in look and feel across all platforms. Naturally, both frameworks deserve comparison with their pros and cons.

Establishing a market-led culture with a Product Management framework

BrainMates

SnapComms is a medium-sized New Zealand software company who wanted to evolve its sales-led culture into a market-led culture. Understanding that product management is not a one person job, SnapComms CEO Chris Leonard and 11 employees, who hailed from customer service, engineering, marketing and sales, attended the Brainmates’ Essentials of Product Management course to start the company product management journey together. Facilitating a market-driven way of thinking.

What is OKR Framework?

The Basics of Product Management

OKR stands for “Objectives and Key Results” To be a successful Product Manager, you need to fully understand the OKR Framework – a must know strategy. You may already be using some version of the OKR framework, but you may not be aware of it. Within your scrum teams, clearly defining what kind of framework you use will help in bringing organisational clarity to your stakeholders. But where did this framework come from? OKR Framework Basics.

An 8-Step Framework for Product Growth by Sylvia Ng

Mind the Product

In this ProductTank Toronto talk, Sylvia Ng shares her eight-step framework for product growth developed from being part of teams at Google, eBay, and 500px to show you how to meaningfully scale your company. Know what stage your company is at; whether you’re trying to launch your first MVP, trying to get product/market fit, trying to get product/channel fit, or trying to scale beyond that (you’d be surprised how many people don’t know).

This Framework Gives You Product Management Super Powers

The Secret PM Handbook

The Secret Product Management Framework. Finally writing down the Secret Product Management Framework was a revelation for me. We find and validate market problems for which customers will pay for a solution. And then we take the solutions to market. One test of a new framework is how well it explains “previous observations.” In this article, I tie the older posts to the framework. Finding market problems. Breakthrough!

How to Package and Price Embedded Analytics

Practical Frameworks to Monetize Embedded Analytics Table of Contents Embedding Analytics to Lift Value and Revenue. 3 Packaging Decision Framework Overview.4 This ebook provides simple frameworks to help software vendors effectively package and price embedded analytics from.

Essential framework and templates for Product Managers

The Product Coalition

You might be super excited to go away for 2–3 weeks, conduct market research and come back with a colourful looking roadmap. If you think about startups and think they might be agile (fast-growing and react to market fast enough etc), you will be much surprised. Most companies follow this structure: Ideas: are gathered mostly by the PMs from various sources, customers, support, customer service, and markets. product product-development product-management framework template

The 37 Dimension API-as-Product Assessment Framework

The Product Coalition

We’ve developed an API-as-Product Assessment Framework that we’re using to assess public APIs. We’re sharing this framework because you will likely find it to be a useful tool for understanding your own API as a product or set of products.

How To Quantify Your Market Focus in 5 Steps

Proficientz

Is there a way to quantify the extent to which our organization is truly market focused? Here’s a simple calculation that tells you how well your organization is executing on product, marketing and sales initiatives that will drive growth over the next 12-24 months.

This Framework Gives You Product Management Super Powers

The Secret PM Handbook

The Secret Product Management Framework. Finally writing down the Secret Product Management Framework was a revelation for me. We find and validate market problems for which customers will pay for a solution. And then we take the solutions to market. One test of a new framework is how well it explains “previous observations.” In this article, I tie the older posts to the framework. Finding market problems. Breakthrough!

This Framework Gives You Product Management Super Powers

The Secret PM Handbook

The Secret Product Management Framework. Finally writing down the Secret Product Management Framework was a revelation for me. We find and validate market problems for which customers will pay for a solution. And then we take the solutions to market. One test of a new framework is how well it explains “previous observations.” In this article, I tie the older posts to the framework. Finding market problems. Breakthrough!

How To Quantify Your Market Focus in 5 Steps

Proficientz

Is there a way to quantify the extent to which our organization is truly market focused? Here’s a simple calculation that tells you how well your organization is executing on product, marketing and sales initiatives that will drive growth over the next 12-24 months.

Finding Product Market Fit: Thinking Models and Frameworks. Attend the #GrowthTalkies Workshop by Vikrama Dhiman (Head of Products at Gojek)

NextBigWhat

Mental models are frameworks that give people a representation of how the world works. In the upcoming episode of #GrowthTalkies, learn how to go about finding product-market fit using different thinking models and frameworks, from the Head of Transport Products at Gojek, Vikrama Dhiman.

Build Products That Solve Real Problems With This Lightweight JTBD Framework

First Round Review

Drawing on her experiences building products at Lumosity, Oculus, and Facebook's New Product Experimentation group, Sunita Mohanty shares a lightweight "jobs-to-be-done" framework for early-stage product teams, along with templates and go-to-market tactics

Ways to Improve Your Digital Marketing Strategy For the New Year

The Product Coalition

Although 2020 has made marketing a more difficult challenge for the typical business?—?with Before you get started, read up on marketing strategies so you can be in the know and at the cutting edge of the marketing scene.

Strategic Frameworks to Manage in a Post-COVID-19 World

Pragmatic Marketing

COVID-19 has absolutely disrupted markets and society, but the current disruption has nothing to do with classical market forces or any underlying technology. It’s based on political and social drivers—two variables in the commonly used PESTEL framework, a tool used by marketers to analyze and monitor the external environment.

Strategic Frameworks to Manage in a Post-COVID-19 World

Pragmatic Marketing

COVID-19 has absolutely disrupted markets and society, but the current disruption has nothing to do with classical market forces or any underlying technology. It’s based on political and social drivers—two variables in the commonly used PESTEL framework, a tool used by marketers to analyze and monitor the external environment.

Product Requirements: Using a Written or Visual Framework

Mind the Product

In my time as a product manager and consultant I’ve used different written and visual methods to capture product requirements, and I think of the options to capture product requirements as a 2×2 matrix: in addition to visual and written forms, some methods detail user/market problems and others define specific solutions that should be implemented. Figure 1: FRAMEWORK OF METHODS TO CAPTURE AND DEFINE PRODUCT FEATURES. Product Requirements in B2B Software Markets.

Brand Identity For Product Management & Product Marketing: 5 Components

Proficientz

In B2B organizations the same concepts apply to product management and product marketing teams for the same reasons. Consider your colleagues in engineering, marketing, services, sales and the executive team to be your target market. Market & Industry Knowledge.

Adapting Google’s HEART Framework to Measure Customer Success

Modus Create

In this article I will dive into what we decided to measure (and what not to measure), how we adapted Google’s “HEART” framework to our specific tools and needs, and specifics on how we measured as well as our learnings.

Are Agile Frameworks Dominating the Software Product Management Landscape?

Proficientz

Some days it feels like Agile frameworks are dictating how product management is done. Let’s call a spade a spade – Agile is not a product management framework. There is absolutely no correlation – zero – between how market needs are uncovered and how software is developed. Agile doesn’t need to be a product management framework. Just like product management frameworks don’t need to be software development methodologies!

The Playbook for Achieving Product-Market Fit

Mind the Product

That is the essence of product-market fit. In this talk at ProductTank San Francisco, I share advice from my book The Lean Product Playbook on how to achieve product-market fit. The Product-Market Fit Pyramid. In order to achieve product-market fit, we need a model to really understand it. My Product-Market Fit Pyramid consists of five layers. These two bottom layers are the market. Additional Product Frameworks. Why Products Fail.

The Product Market Fit Engine by Rahul Vohra

Mind the Product

In this ProductTank San Francisco talk, Rahul , CEO and Founder of Superhuman , shares with us a framework for determining product/market fit and optimizing until you achieve it. Measuring product/market fit. Rahul admits this was due to him not believing that they had product/market fit. Since this wasn’t happening for them he set out to measure and systematically optimize until they had product/market fit. Measuring Product/Market Fit.

Why You Need to Move Beyond PM Interview Frameworks

PMLesson's Ace the PM Interview

Oftentimes, the problem turns out to be an over-reliance on frameworks. Yes, frameworks—those stalwart friends of PM interview prep have some downsides we need to talk about. Let’s say a few good words about frameworks first, though, so we can understand why we need to move past them. Why Start With Frameworks Frameworks are great, for a specific purpose. When you’re just starting out and learning how to interview, frameworks get you to decent answers quickly.

Why use .Net MVC Framework for dealing with End-to-End Solutions for App Development

The Product Coalition

Net MVC Framework for dealing with End-to-End Solutions for App Development image source: pragimtech Today, developments are occurring nonstop every day. Net Framework Photo by Fotis Fotopoulos on Unsplash MVC examples separate information, preparing, and yield of an application. When dealing with the MVC framework, it is only the controller who has the full power to handle both views and models. Controller: The controller is considered to be the heart of the MVC framework.

Building a Growth Framework Towards a $100 Million Product

Brian Balfour

This post is the HubSpot Sales case study that illustrates the concepts of the 4-Fits Framework, a 5 post series in which I explain the four frameworks you need to align to grow to a $100M+ company. The journey was one with many twists, turns, and lessons which I've boiled down into the Four Fits Framework that I went through in the past five posts. In part five, I covered Model Market Fit - how your model influences the target market and vice versa.

Ship outcomes, not just features, with the Product Impact Framework

Inside Intercom

To fully understand what such a change in thinking requires, we’ve realized that it’s important to understand what we call the “product impact framework” – the steps of cause and effect that culminate in positive outcomes for the business. The Product Impact Framework felt like a natural progression from features to outcome. In 2018, our co-founder Des adopted a new internal mantra: “It’s all about market impact.”. The Product Impact Framework at work.

The Universal Product Management Framework: 3 Questions and an Org Chart

Proficientz

There’s a universal product management framework that takes product management, product marketing and sales enablement down to the lowest common denominator. If you’re in product marketing , the answers to these questions are the foundation of your market materials, sales tools, campaign messages, sales training, etc. Product Portfolio Management and the Rise of the Market Owner Role. Wealth made simple: news and articles from IRC Wealth.

TEI 265: A 6-part framework to make sense of your product projects – with Steve Johnson

Product Innovation Educators

To Commit, begin business modeling, make a financial model, do market validation research, and do resource allocation. [16:38] To Deliver, the product managers who are also product marketing managers need to plan the launch. To Connect with the market, make sure the whole company is ready to take product orders. [19:37] Discover and Commit are about the future–the new products and new markets we would like to explore in the future.

MRDs – How Much “Market” Is In Your Market Requirements Documents?

Proficientz

Most B2B organizations use a M arket R equirements D ocument (MRD) for driving new solutions to market. How much of the content in those MRDs should be pure market requirements versus product requirements? A good rule of thumb — 100% market and 0% product. If MRD’s are supposed to reflect the needs of the market, they should be market specific not product specific. What’s wrong with this sample market requirement?

Benefits of a product discovery framework (pt. 2/6)

The Product Coalition

This article is part of a wider guide on how to establish a product discovery framework in your organization. Establishing a product discovery framework from scratch takes cross-team effort, so it’s important to get the right people on board from the start. This is usually product management but is equally valuable to design, commercial, and marketing. This directly benefits marketing, PR, and whoever writes content for your company.

The Simple Phrase at the Heart of Product Marketing

ProductCraft

Like any other field, product marketing has its set of tried and tested methods–market research, customer personas, buyer journeys, competitive analysis, ideal customer profile, positioning, messaging, and so on. Perspectives Communication Prioritization Product Marketing Product Team

Use This Framework to Unblock Your Product Roadmap

Gainsight

How will we take the output to market? sales, marketing, and hugging teams ). Then we present it to our hugging and marketing teams. The post Use This Framework to Unblock Your Product Roadmap appeared first on Customer Success Software | Gainsight. We recently had the opportunity to join Gainsight for a webinar about Finding Friction in Your User Journey and How to Fix It.

Market Problems — Blinders. Customer Goals — Wide-Angle Market Lens.

Proficientz

If you’re in a product management, product marketing or sales enablement role, consider replacing the phrase market problems with customer goals. It will open your eyes to a whole new narrative, and it will help you deliver, market and sell solutions with more strategic customer value. How Much “Market” Is In Your (MRD) Market Requirements Document? . The post Market Problems — Blinders. Customer Goals — Wide-Angle Market Lens.

5 Questions Indicative Helps Gaming Marketers Answer

Indicative

If you’re on a marketing team at a gaming company, you need to prepare for this shift with insight into your full customer lifecycle from acquisition to product engagement. With marketing spend decreasing across the board due to COVID-related budget cuts, every dollar you invest needs to yield a clear revenue outcome. There wasn’t room for fluff in marketing before. What does this information mean for marketers? .