The Secret Product Management Framework

The Secret PM Handbook

In this post, I share a simple model or framework to answer this question. The first box in the Secret Product Management Framework. A big part of our job is finding these market problems, customer needs and desires. Market research. Go to Market Challenges.

The Secret Product Management Framework

The Secret PM Handbook

In this post, I share a simple model or framework to answer this question. The first box in the Secret Product Management Framework. A big part of our job is finding these market problems, customer needs and desires. Market research. Go to Market Challenges.

Pragmatic Marketing Framework Update

Pragmatic Marketing

The most recent evolution involves the Pragmatic Marketing Framework. We’ve revised 14 boxes on the right side of the framework to more accurately reflect the current realities of marketing products and connecting with buyers. For starters, on the continuum of strategy to execution, the horizontal line that divides the framework in half, “Readiness” has become “Enablement.”

This Framework Gives You Product Management Super Powers

The Secret PM Handbook

The Secret Product Management Framework. Finally writing down the Secret Product Management Framework was a revelation for me. We find and validate market problems for which customers will pay for a solution. And then we take the solutions to market. Breakthrough!

Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

2013) demonstrated an unmet need in the market for visually stunning dashboards. Get a Framework for Modern Analytics Capabilities Like every other feature in your application, the world of embedded analytics is not static. time-to-market is crucial) Faster time to deployment than.

This Framework Gives You Product Management Super Powers

The Secret PM Handbook

The Secret Product Management Framework. Finally writing down the Secret Product Management Framework was a revelation for me. We find and validate market problems for which customers will pay for a solution. And then we take the solutions to market. Breakthrough!

What is a good framework for managing a product life cycle?

Spice Catalyst

Recently I was asked "What is a good framework for managing a product life cycle?" The responses are below including mine: While researching product life cycle frameworks, I made an interesting and significant discovery.

Using the Jobs To Be Done Framework for Product Management

The Product Coalition

The most popular frameworks, like agile, are more about the general approach your office takes. The Jobs To Be Done Framework (JTBD, for short) is different. Explaining the Jobs to Be Done Framework What is business? Let’s look at the theory behind the Jobs To Be Done framework.

Introducing C.A.R.E. – a simple framework for user onboarding

Inside Intercom

a simple framework for user onboarding. Sales might own communication, Marketing might own content, and Product will own the UI. a simple framework for user onboarding appeared first on Inside Intercom. Sales & Marketing customer onboarding onboarding product education retentionA well considered and well maintained onboarding funnel will grow your business. A leaky one could kill it.

How to Use Google’s HEART Framework to Make Product Decisions

ProductPlan

One way to make better product decisions is to borrow a framework developed by Google. Google originally created the HEART framework to help its UX teams improve users’ experience with Google products. What is Google’s HEART framework?

How to Package and Price Embedded Analytics

Practical Frameworks to Monetize Embedded Analytics Table of Contents Embedding Analytics to Lift Value and Revenue. 3 Packaging Decision Framework Overview.4 This ebook provides simple frameworks to help software vendors effectively package and price embedded analytics from.

Dear Strategy: 074 Jobs To Be Done (and Other Frameworks)

Dear Strategy

Dear Strategy: “How do I best operationalize the ‘Jobs To Be Done’ framework in my everyday strategy work?”. . At least once a month, I get a question (sometimes officially and sometimes casually) about some framework or another that has been popularized in some way or another and has become the latest “thing to know” on the job. That’s not to imply that the creation of these frameworks is at all a bad thing. Well the same thing applies to using frameworks.

The Universal Product Management Framework: 3 Questions and an Org Chart

Proficientz – Product Management University

There’s a universal product management framework that takes product management, product marketing and sales enablement down to the lowest common denominator. Product Portfolio Management and the Rise of the Market Owner Role.

Are Agile Frameworks Dominating the Software Product Management Landscape?

Proficientz – Product Management University

Some days it feels like Agile frameworks are dictating how product management is done. Let’s call a spade a spade – Agile is not a product management framework. There is absolutely no correlation – zero – between how market needs are uncovered and how software is developed. Agile doesn’t need to be a product management framework. Just like product management frameworks don’t need to be software development methodologies!

Jobs to be Done vs. Personas: Is One Framework Better?

Craft.io

It seems as though the more recently developed Jobs to be Done (JTBD) framework is giving the traditional practice of creating personas a run for its money. JTBD is used to define your product’s scope and what marketing tactics should be used to position it for sales success.

8 Keys to Successfully Implementing a Product Management Framework

Product Management 2.0

Organizations eager to do a better job building and launching products that win in the market are smart to look to product management frameworks. Who wants to waste time reinventing the wheel when market opportunities require speed and stakeholders are obsessed with agility?

Product Requirements: Using a Written or Visual Framework

Mind the Product

Figure 1: FRAMEWORK OF METHODS TO CAPTURE AND DEFINE PRODUCT FEATURES. This, I think, is a better way to begin to understand a user or market need and its associated pain points. Figure 2: FRAMEWORK OF VARIOUS METHODS WITH DESCRIPTIONS OF EACH OPTION.

Jobs to be Done vs. Personas: Is One Framework Better?

Craft.io

It seems as though the more recently developed Jobs to be Done (JTBD) framework is giving the traditional practice of creating personas a run for its money. JTBD is used to define your product’s scope and what marketing tactics should be used to position it for sales success.

Use a decision-making framework

The Product Coalition

Spend as much time as necessary to become an expert in all details relating to the medium, the industry, the market and the audience of the product so to provide direction for creating monetizable customer value. A good strategy backed by a decision-making framework is critical.

Introducing C.A.R.E. – a simple framework for user onboarding

Inside Intercom

a simple framework for user onboarding. Sales might own communication, Marketing might own content, and Product will own the UI. a simple framework for user onboarding appeared first on Inside Intercom. Sales & Marketing customer onboarding onboarding product education retentionA well considered and well maintained onboarding funnel will grow your business. A leaky one could kill it.

The Playbook for Achieving Product-Market Fit

Mind the Product

That is the essence of product-market fit. In this talk at ProductTank San Francisco, I share advice from my book The Lean Product Playbook on how to achieve product-market fit. The Product-Market Fit Pyramid. My Product-Market Fit Pyramid consists of five layers.

How Product Managers can Use the EMBED Framework for Mobile Onboarding

Appsee

That’s why we distilled the essence of all that we know and created the EMBED framework. What’s the EMBED framework? The EMBED framework is a distillation of all that we’ve learned. So the first step in the EMBED framework is to establish a foundation within the team.

MRDs – How Much “Market” Is In Your Market Requirements Documents?

Proficientz – Product Management University

Most B2B organizations use a M arket R equirements D ocument (MRD) for driving new solutions to market. How much of the content in those MRDs should be pure market requirements versus product requirements? A good rule of thumb — 100% market and 0% product. If MRD’s are supposed to reflect the needs of the market, they should be market specific not product specific. What’s wrong with this sample market requirement?

Market Problems — Blinders. Customer Goals — Wide-Angle Market Lens.

Proficientz – Product Management University

If you’re in a product management, product marketing or sales enablement role, consider replacing the phrase market problems with customer goals. It will open your eyes to a whole new narrative, and it will help you deliver, market and sell solutions with more strategic customer value. How Much “Market” Is In Your (MRD) Market Requirements Document? . The post Market Problems — Blinders. Customer Goals — Wide-Angle Market Lens.

Get to Know Gauge, the New Cross-Browser Testing Framework

Amir Rozenberg

” Just like Rihanna, you might think there are too many frameworks to learn in the testing arena! Now there is a new cross-browser test framework gaining adoption in the community: Gauge , a framework sponsored by ThoughtWorks. So why is a market for another framework?

How Product Managers can Use the EMBED Framework for Mobile Onboarding

The Product Coalition

By Margaret Kelsey, content marketer at Appcues Did you know that you only have 3 days to get people hooked on your mobile app and prevent them from abandoning it altogether? That’s why we distilled the essence of all that we know and created the EMBED framework.

Mastering the Problem Space for Product/Market Fit by Dan Olsen

Mind the Product

The term Product/Market Fit was coined by Marc Andreesen back in 2007 and it’s been a key goal for any new product or startup ever since. The Product/Market Fit Pyramid. Taken together, the first two layers – target customer and underserved needs – are the market.

Product to Product: Drift’s Matt Bilotti on the Burndown framework

Roadmunk

The ebook explores the Burndown framework that Drift’s product team has adopted for product development. So our CEO Latif picked Matt’s brain on how the framework compares to agile, some common pain points and challenges, and how Burndown feeds into Drift’s customer-first approach to products.

How Superhuman Built an Engine to Find Product/Market Fit

First Round Review

Superhuman founder and CEO Rahul Vohra walks us through the framework his startup used to make product/market fit more actionable, detailing the survey and four-step process that were key to measuring and optimizing it.

Agile Product Management Framework

All About Product Management

There are many good product management frameworks available - however, I thought I would create an agile product management framework that is broad enough to be applicable to any product management groups that is practising agile/scrum.

The Product Market Fit Engine | Rahul Vohra, CEO, Superhuman | BoS USA 2018

Business of Software Conference

This will change the way that a lot of people think about product market fit, BS metrics, understanding the needs of the people that really matter. Jared Spool’s excoriation of the use of NPS by marketing departments had struck a chord earlier in the week.

How to deliver great products when you don’t follow any “magical framework”

The Product Coalition

That is what I´m calling “magical framework”. Expectations of the market are getting higher and your product needs to meet them. So, in this post I want to do the opposite: I won´t give you one more “magical framework”.

How to Prioritize Product Backlogs in Three Easy Steps

280 Group

Prioritize Product Backlogs in Three Easy Steps Using effective, time-tested techniques to prioritize product backlogs is an important step in getting a product to market rapidly that meets customer needs.

The Best of Both Worlds: Vertical Marketing and Horizontal Products

Proficientz – Product Management University

The lint roller manufacturers have figured out that they can generate more revenue by marketing the same product to a whole new segment — pet owners — under a clever new name. Take that same concept into the B2B world and you have vertical market messaging for products and services that have value across many industries. Vertical Marketing & Sales. On the marketing and sales front, it’s no secret that the best (most relevant) story wins the majority of the time.

Dominating Your Market, Agile Role Clarification and The Price of One-Off Features

Proficientz – Product Management University

This month we look at the customer value chain from start to finish using the relay race analogy and how your organization can consistently win that race and dominate the market. Win the “Customer Value” Relay Race and Dominate Your Market. Are Agile Frameworks Dominating the Product Management Landscape? The post Dominating Your Market, Agile Role Clarification and The Price of One-Off Features appeared first on Proficientz - Product Management Training for B2B.

Classifying Market Problems

Tyner Blain

When introducing this way of framing a market space to a team, I have found that I get more traction with the following variation on the model. Disruption – these are problems where, if solved, effectively redefine the market – disrupting existing players.

When Innovation Programs Fail by Brant Cooper

Mind the Product

There is an existing market and general knowledge on how to bring value in that space. Other areas are more uncertain – the problem is not well understood, the market is not well known, and there is no existing blueprint for how to be successful in this space.

Product Priorities vs. Marketing Priorities: Two Simple Questions

Proficientz – Product Management University

Everyone has an opinion when it comes to product priorities and marketing priorities. Product and marketing priorities have to be influenced by external forces if the desired result is a single set of top-down initiatives that won’t change with the wind. In most B2B organizations, multiple products target the exact same markets. When those products are managed, marketed and sold as separate entities, it fosters many differing views of the same markets.

The Most Basic Rule of Marketing Is So Easy to Forget

Proficientz – Product Management University

The most basic rule of marketing is so easy to forget. This is marketing in many retail and consumer product companies. In this example, what if fashion retailers stepped back for just a moment and gave some thought to how consumers aspire to look in the many facets of their social, personal and professional lives – then used those considerations to drive their marketing? It’s much the same in B2B marketing. You’ve just purchased some new clothes or shoes online.

B2C 109

On Being a Pragmatic Marketing Instructor

Product Beautiful

This week, I was fortunate enough to receive a new opportunity within Pragmatic Marketing , and accepted a new role as Vice President of Products. Around the Spring of 2010, Pragmatic Marketing opened a role for a new Instructor position.