The Product Coalition

FEBRUARY 11, 2024

The value assessment framework allows you to identify gaps in any of the value layers — definition, delivery, and perception. I never had the opportunity to keep that promise, and the feature kept living: poorly written and unused, but providing a positive answer to RFIs and RFPs until I left 3 years later.

Framework 111

Framework User Testing Customer Experience Definition 111

Intercom, Inc.

MARCH 3, 2021

And it’s the quality of those decisions – and the speed at which you can make them – that will dictate how fast you can bring value to customers and realize positive impact for your business. We’ve recently unveiled a new “product decision framework” at Intercom, which will help us continue to scale along with our ambitions.

Framework 260

Framework Customer Experience Customer Feedback Product Research 260

Product Management University

APRIL 17, 2024

If you want to create a revenue plan with sales that gives you a more realistic chance of hitting your revenue targets, give some thought to a broader market strategy where each product plays a role versus a marketing plan for each product. If you’re in product marketing, you know all too well how this works.

Reporting Tools 147

Reporting Tools Artificial Inteligence Customer Experience Healthcare 147

Mind the Product

APRIL 10, 2020

In this talk from #MTP Engage Manchester consultant Itamar Gilad takes us through his GIST (goals, ideas, steps, tasks) framework. Part of the role of a product manager is to discover and help build products that have a high market impact. At Google and Bing, only 10-20% of experiments generate positive results. Enter GIST.

Framework 174

Framework Weak Development Team Customer Experience User Testing 174

Userpilot

JANUARY 23, 2024

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback.

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

Product Innovation Educators

FEBRUARY 28, 2022

How product managers can move their customers to action using the StoryBrand Framework. Specifically, we will learn about a 7-part framework for marketing communications. Peterson, whose PhD is specifically about the validly and effectiveness of this framework, which has been used by tens of thousands of organizations.

Framework 87

Framework Transportation Marketing Product Management 87

The Product Coalition

MARCH 3, 2024

Let’s explore how CRM marketing helps to better anticipate customer behavior. So, how can CRM marketing help you achieve this elusive power of prediction? So, how can CRM marketing help you achieve this elusive power of prediction? But how does your CRM marketing play a role in this predictive magic?

Data Visualization 124

Data Visualization Analytic Tools Marketing Customer Experience 124

The Product Coalition

JULY 11, 2022

Position Products Perfectly, Prototyping Properly: Product Management Alphabet Aerobics was originally published in Product Coalition on Medium, where people are continuing the conversation by highlighting and responding to this story. Alphabet Aerobics Klaas Hermans for Sharpwitted.ninja.

Positioning 121

Positioning Product Research Product Management Product Manager 121

Intercom, Inc.

DECEMBER 10, 2019

To fully understand what such a change in thinking requires, we’ve realized that it’s important to understand what we call the “product impact framework” – the steps of cause and effect that culminate in positive outcomes for the business. The Product Impact Framework at work. As we scaled, that had to change.

Onboarding KPIs 281

Onboarding KPIs Framework Product Research User Testing 281

Userpilot

APRIL 28, 2023

Any product manager should understand the power of a product adoption framework as it can transform their ability to help users get value from their product and achieve their goals. A product adoption framework is a set of tools, tactics, rules, metrics, and more – all aimed at helping improve your adoption rate.

Analytic Tools 98

Analytic Tools Feedback Software Framework Onboarding KPIs 98

Userpilot

AUGUST 10, 2023

In a dynamic and fast-evolving world, understanding where you can leverage automation is important: behavioral marketing automation is quickly becoming a valuable skill for product marketing professionals. Without further ado, let’s dive into the world of behavior-based marketing automation! What is behavioral marketing?

Analytic Tools 98

Analytic Tools Feedback Software Marketing Product Marketing 98

Userpilot

JANUARY 29, 2023

Why do product managers need a new feature validation framework? TL;DR Product managers need a new feature validation framework to ensure that they meet user needs or drive organizational goals and avert product failure. The process is also necessary to maintain the product-market fit. How can you build one?

User Testing 98

User Testing Product Research Framework Feedback Software 98

Sachin Rekhi

AUGUST 7, 2019

Positioning, while classically considered part of the marketing world, is absolutely essential for every product manager to understand. Positioning refers to the place that a brand occupies in the minds of customers and its perceived differentiation from its competitors.

Positioning 108

Positioning Product Management Product Manager User Testing 108

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. Your job here is to provide content that positions your product as the best fit, so it stands out (e.g.

B2B 105

B2B Analytic Tools Feedback Software Data Visualization 105

The Product Coalition

APRIL 13, 2022

Applying the Framework 17-mile drive, California?—?Photo Let’s apply the FE²AR framework in this scenario (the numbers I state below are realistic but not actuals for obvious reasons): Fast The use of E-signature speeds up the process in three ways. The key is to identify synergies that positively affect multiple factors.

Framework 125

Framework Software Review Technical Review Document 125

Userpilot

SEPTEMBER 18, 2023

The Product Marketing vs Growth Marketing discussion isn't just about specific tasks and to-do lists, but about how they cultivate product growth to achieve business objectives. Growth marketers are more oriented to leverage tools and marketing channels to drive growth by both acquiring and retaining customers at all costs.

Analytic Tools 52

Analytic Tools Research Software Feedback Software User Testing 52

The Product Coalition

MAY 2, 2023

When it comes to marketing, sometimes the answer is as simple as child’s play. Just as teachers distill complex concepts for young minds, marketers can adopt a similar strategy to captivate their target audience. Enter the Explain Like I’m 5 (ELI5) framework, breaking complicated concepts into easily digestible bites.

Customer Feedback 78

Customer Feedback Product Marketing Marketing Strategy 78

280 Group

DECEMBER 20, 2023

Now with over 20 years of experience, I’ve internalized the lesson to never underestimate the significance of a framework and the iteration process by consistently applying it in various aspects of my work. Despite initial doubts about our product’s market fit, research uncovered core capabilities, enabling me to position it effectively.

Product Strategy 207

Product Strategy Research Software Product Management Product Manager 207

Userpilot

JULY 23, 2023

With the right go-to-market team, your new launches won’t suffer unnecessary delays and you can increase adoption but focusing on the right things. TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. Create a go-to-market process (or processes) and train the team to follow them.

Research Software 96

Research Software Data Visualization User Testing Marketing 96

Department of Product

JULY 29, 2022

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning. Mark Frohnmayer is the Founder and CEO of Arcimoto.

Positioning 52

Positioning Feedback Software Product Management Product Manager 52

BrainMates

MAY 28, 2019

SnapComms is a medium-sized New Zealand software company who wanted to evolve its sales-led culture into a market-led culture. Facilitating a market-driven way of thinking. customer service, engineering, marketing and sales, etc). The Implement phase to build the designed solution and takes it to market.

Framework 74

Framework Data Visualization Marketing Reporting Tools 74

The Product Coalition

JANUARY 11, 2023

Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. Market research focuses on understanding consumer behavior and preferences in order to inform marketing strategies and business decisions.

User Testing 136

User Testing Product Research Data Visualization Customer Feedback 136

Roman Pichler

FEBRUARY 19, 2024

It’s the first step to bring about positive change. You are not in a position to decline feature requests. As you are not empowered to determine the product features, you are not in a position to manage the product and significantly impact the value it creates. I certainly don’t intend to make anyone feel bad.

Product Research 245

Product Research Product Management Product Manager Customer Experience 245

280 Group

APRIL 13, 2023

The customer base for challenger banks is expanding tremendously, thus creating potential for market share. However, it also tells us the market is becoming increasingly crowded and competitive. Potential of New Entrants Into the Industry A company’s power is also influenced by the force of new entrants into its market.

ChatGPT 348

ChatGPT Research Software Banking Product Research 348

Roman Pichler

NOVEMBER 6, 2023

The opposite is also true: I’ve seen product people who were excellent at product management, had amazing market insights and great product ideas, but underachieved, as they lacked the right leadership skills. 2 ] It does not derive from a position on the org chart. The individual’s power consequently originates from their position.

Leadership 267

Leadership Customer Feedback Construction User Testing 267

Actuation Consulting

FEBRUARY 25, 2019

A strong positioning statement is an important ingredient for success. In this post we share some tips for developing a well thought out positioning statement. What is a Positioning Statement? A well-crafted positioning statement brings together your overall value proposition with your positioning for a product.

Positioning 58

Positioning Differentiation Consulting Document 58

Userpilot

JULY 15, 2021

Despite its growing popularity, many people are still unfamiliar with SaaS product marketing. A common question is: what is SaaS product marketing? And how is it different from traditional marketing? In this post, I will give you an overview of what SaaS product marketing is and what it entails.

Research Software 98

Research Software Onboarding KPIs Definition Product Marketing 98

Roman Pichler

MAY 3, 2023

You should be aware of new trends, be able to make an informed guess if they are likely to impact your market and product, and decide if a technology needs to be further investigated. This usually doesn’t require in-depth technical skills like being able to write code or understand how a specific machine learning framework is used.

Research Software 233

Research Software Technical Review Technology Product Research 233

Product Management University

JUNE 22, 2020

For product managers and product marketing managers, a host of real-world situations come to mind where just-in-time learning has tremendous value. A few examples: You’ve recently acquired another company and your executives ask for a comprehensive portfolio analysis to determine the most lucrative markets for the combined companies.

Customer Experience 130

Customer Experience Product Marketing Marketing User Testing 130

Userpilot

NOVEMBER 30, 2023

It’s essential to build user-friendly products that satisfy their needs and offer a positive customer experience. TL;DR The UX research process is a sequence of steps to collect and analyze data on user interactions with the product to better understand their needs and preferences. What are the 4 phases of the UX project process?

Product Research 104

Product Research User Testing Research Software Data Visualization 104

The Product Coalition

MARCH 8, 2024

Digital transformation helps businesses automate processes, improve efficiency, and innovate faster, allowing them to outmaneuver competitors and capture market share. Digital transformation fosters agility by enabling businesses to adapt quickly to changing market conditions, customer preferences, and new technologies.

Enterprise 130

Enterprise Research Software Feedback Software Strategy 130

Lenny Rachitsky

MARCH 24, 2024

The Delta 4 framework says that for a consumer product to have a chance at gaining traction, it must be at least four points superior to current solutions. —Claims Meta’s Quest 3 Is ‘the Better Product, Period’: [link] • Monday Motivation: [link] Production and marketing by [link].

Startups 112

Startups Customer Feedback Framework Vision 112

Product Solving

AUGUST 19, 2020

Go into every customer interview with a specific goal in mind and use the right type of interview framework to accomplish that goal. Help keep them on track by choosing a framework that suites the goals you have set out for the interview. There are too many resources and frameworks out there to utilize. Subscribe now 1.

Framework 52

Framework User Testing Customer Feedback Customer Experience 52

The Product Coalition

SEPTEMBER 15, 2019

You might be super excited to go away for 2–3 weeks, conduct market research and come back with a colourful looking roadmap. If you think about startups and think they might be agile (fast-growing and react to market fast enough etc), you will be much surprised. So what can you do?

Framework 61

Framework Product Research User Testing Product Management 61

Userpilot

AUGUST 10, 2022

Are you wondering about the difference between the Minimum Viable Product vs Minimum Marketable Product? MVP reduces the time to market and allows a quicker release of the product. A Minimum Marketable Product (MMP) is a more developed version of the MVP and it is ready to be sold to customers. If so, you are in the right place!

Product Research 95

Product Research User Testing Feedback Software Research Software 95

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Mind the Product

APRIL 27, 2017

Figure 1: FRAMEWORK OF METHODS TO CAPTURE AND DEFINE PRODUCT FEATURES. This, I think, is a better way to begin to understand a user or market need and its associated pain points. Personally, I get positive results from detailed written requirements. Figure 2: FRAMEWORK OF VARIOUS METHODS WITH DESCRIPTIONS OF EACH OPTION.

Framework 119

Framework User Testing Research Software Feedback Software 119