The GIST Framework by Itamar Gilad

Mind the Product

In this talk from #MTP Engage Manchester consultant Itamar Gilad takes us through his GIST (goals, ideas, steps, tasks) framework. Itamar highlights three types of product launches: Positive – where a product is launched and is incrementally improved upon. Itamar’s framework has four levels of planning: Goals, which tell us what we are trying to achieve. At Google and Bing, only 10-20% of experiments generate positive results.

Five Steps to Positioning Your Product

Mind the Product

If building products is hard, positioning your product is harder. No matter what you build and sell, how you position your product dictates what you do. How you prioritize, marketing campaigns, sales strategy, it all changes based on how your product is positioned. How do you position your product? The tone and the angle you use to position your product will depend on the market and the buyer’s state of mind you’ve surmised from steps 3 and 4.

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Crafting a Useful Positioning Statement

Actuation Consulting

A strong positioning statement is an important ingredient for success. In this post we share some tips for developing a well thought out positioning statement. What is a Positioning Statement? A well-crafted positioning statement brings together your overall value proposition with your positioning for a product. A Good Positioning Statement Framework. Four Essentials for a Useful Positioning Statement.

Positioning for Product Managers

Sachin Rekhi

Positioning, while classically considered part of the marketing world, is absolutely essential for every product manager to understand. Positioning refers to the place that a brand occupies in the minds of customers and its perceived differentiation from its competitors. Positioning ultimately dictates the frame of reference that your customers leverage when evaluating your product. The most classic literature on positioning comes from Jack Trout's book, Differentiate or Die.

How to Package and Price Embedded Analytics

Practical Frameworks to Monetize Embedded Analytics Table of Contents Embedding Analytics to Lift Value and Revenue. 3 Packaging Decision Framework Overview.4 This ebook provides simple frameworks to help software vendors effectively package and price embedded analytics from.

Enhancing Soundcloud’s Discovery Experience and Positioning through Content Categorization

The Product Coalition

This concept is based on unpredictability and variable rewards which are important Gamification mechanisms I’ve been studying through Nir Eyal ’s Hooked model and Yu-kai Chou ’s Octalysis framework.

Strategic Frameworks to Manage in a Post-COVID-19 World

Pragmatic Marketing

In technology circles, the term “disruption” conjures images of positive shaking of the status quo by derivative, innovative offerings that make the user’s life easier. It’s based on political and social drivers—two variables in the commonly used PESTEL framework, a tool used by marketers to analyze and monitor the external environment. ” We posit a contra idea to consulting firms.

Strategic Frameworks to Manage in a Post-COVID-19 World

Pragmatic Marketing

In technology circles, the term “disruption” conjures images of positive shaking of the status quo by derivative, innovative offerings that make the user’s life easier. It’s based on political and social drivers—two variables in the commonly used PESTEL framework, a tool used by marketers to analyze and monitor the external environment. ” We posit a contra idea to consulting firms.

The Universal Product Management Framework: 3 Questions and an Org Chart

Proficientz

There’s a universal product management framework that takes product management, product marketing and sales enablement down to the lowest common denominator. The post The Universal Product Management Framework: 3 Questions and an Org Chart appeared first on Proficientz. Product Management Playbook Gathering Market & Customer Insights Portfolio Strategy & Product Planning Positioning & Sales EnablementWealth made simple: news and articles from IRC Wealth.

Product Requirements: Using a Written or Visual Framework

Mind the Product

Figure 1: FRAMEWORK OF METHODS TO CAPTURE AND DEFINE PRODUCT FEATURES. Personally, I get positive results from detailed written requirements. Figure 2: FRAMEWORK OF VARIOUS METHODS WITH DESCRIPTIONS OF EACH OPTION. The post Product Requirements: Using a Written or Visual Framework appeared first on MindTheProduct. There’s a lot of variation in how companies document product requirements.

Adapting Google’s HEART Framework to Measure Customer Success

Modus Create

In this article I will dive into what we decided to measure (and what not to measure), how we adapted Google’s “HEART” framework to our specific tools and needs, and specifics on how we measured as well as our learnings.

Ship outcomes, not just features, with the Product Impact Framework

Inside Intercom

To fully understand what such a change in thinking requires, we’ve realized that it’s important to understand what we call the “product impact framework” – the steps of cause and effect that culminate in positive outcomes for the business. The Product Impact Framework felt like a natural progression from features to outcome. The relationship between steps in the Product Impact Framework might seem clear in theory, but they can be hard to decipher in practice.

The Five Crucial Steps to Fine-Tuning Your Positioning Statement

Innovatemap

What is your positioning strategy? According to April Dunford , the most common mistake in positioning is not doing it at all. When a product goes to market, the founder usually has a positioning theory. This is why positioning is so vital. April has narrowed the positioning process down to five key steps. They all tie into each other and skipping a step, or doing them out of order, can mean ineffective positioning for your product. You’re a founder.

A Product Excellence Framework by Google Product Manager

The Product Coalition

Currently Product & Program Manager at Google, she will reflect on a Product Excellence Framework that can achieve this. In her wide experience with different products, she has acquired multiple insights on knowing your users when there are millions of them ; on predicting pitfalls before they become challenging; and on fitting your metrics to your goals so you can iterate in a positive direction. Product Excellence Framework at Google #1: Know your users Be aware of bias.

Establishing a market-led culture with a Product Management framework

BrainMates

SnapComms adopted Brainmates’ Product Management framework to facilitate a market-driven way of thinking company-wide, and to equip their Product Team with a repeatable process to take the most valuable ideas to market fast. The framework acted as a guide for good Product Management practice, and brought structure to the activities and deliverables of developing and maintaining products. The 10 steps we followed to embed the Product Management framework.

Why is NodeJS the Ideal Framework for Enterprise App Development?

The Product Coalition

NodeJS, as the name implies, is a JavaScript framework. This is an open-source, cross-platform framework that allows executing JavaScript code outside of the browser while building a web app. This comes as a unique framework that helps server-side scripting and sending the dynamic web page to the browser. framework being developed using C++ language and Google Chrome’s V8 runtime is capable of supporting a variety of operating systems while delivering super-fast performance.

Introducing the Bain Public SOAP™ Product Leadership Framework. A Practical Definition.

Bain Public

Using a combination of expert advice, coaching and online software, Bain Public guides product leaders to establish a sustainable, repeatable planning and prioritization framework and create the environment that gets the most value out of a company’s resources.

Leadership is decision making. Here are 2 simple frameworks to make better decisions

SidsAvenue

Being in Leadership position is all about decision-making. Intuition/Experience To make better sense of data To judge if the data/information is good enough The 2 frameworks we discuss in this post are for managing Information/Data part of the decision making process. We will use this service as sample to test the 2 frameworks. Yellow Hat - Focus on Positive aspects The proactive folks would be happy to use the service and plan for their Career ahead.

How to Use Google’s HEART Framework to Make Product Decisions

ProductPlan

One way to make better product decisions is to borrow a framework developed by Google. Google originally created the HEART framework to help its UX teams improve users’ experience with Google products. But, product managers can get as much benefit out of the HEART framework as UX designers have. What is Google’s HEART framework? Google’s HEART framework evaluates a product or feature idea according to five user-centric categories.

The magic of goal setting: A simple framework for managers and teams

Inside Intercom

At the individual level, its impact is positive but limited, but put into practice team-wide, good habits ensure companies avoid seeing talented teams chase work rather than drive outcomes. The power of this framework is in its simplicity – that is what makes it easy for everyone to adopt into their weekly rhythm and creates natural transparency and accountability. The post The magic of goal setting: A simple framework for managers and teams appeared first on Inside Intercom.

My framework for Machine Learning Products — Part 1 of 3

The Product Coalition

Over the years of building Machine Learning products, I’ve come up with a framework that usually works for me. The idea is to test if users respond positively to machine learning. My framework for Machine Learning Products — Part 1 of 3 was originally published in ProductCoalition.com on Medium, where people are continuing the conversation by highlighting and responding to this story. Building your first Machine Learning product can be overwhelming?—?the

Product Led Growth: Your Job Just Got Bigger or Changed Completely

Proficientz

They’ll also be in a stronger position to lead than they’ve ever been. Blog Positioning & Sales Enablement Product Development & Delivery Roles & Responsibilities

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Your Customer Testimonials Are Missing a Wheel

Proficientz

A Framework for Building, Marketing & Selling Solutions With Greater Strategic Value. Product Management Playbook Positioning & Sales EnablementAll customer testimonials pretty much follow the same blueprint. Customer background.

Your Customer Testimonials Are Missing a Wheel

Proficientz

A Framework for Building, Marketing & Selling Solutions With Greater Strategic Value. Product Management Playbook Positioning & Sales EnablementAll customer testimonials pretty much follow the same blueprint. Customer background.

Product to Product: Drift’s Matt Bilotti on the Burndown framework

Roadmunk

The ebook explores the Burndown framework that Drift’s product team has adopted for product development. For more context, here’s a chart comparing Burndown and agile from Drift’s ebook: According to Drift’s ebook, not only has the company perfected Burndown, but switching over to the framework has resulted in a 5x increase in revenue. So to begin, I’d love to understand a little bit about the Burndown framework.

Psych’d: A new user psychology framework for increasing funnel conversion (Guest Post)

Andrew Chen

[Hi readers, my good friend Darius Contractor (currently growth eng at Dropbox) has a brilliant new framework how user psychology has driven growth at companies like Bebo, Tickle, PhotoSugar and of course, Dropbox. The Psych Framework. Today I’m sharing the Psych Framework I’ve used to help grow companies like Tickle, Bebo and Dropbox. The above is a basic framework anyone can go through for figuring out the ups and downs of Psych within an onboarding flow.

B2B Product Manager June 2020

Proficientz

“PRODUCT” Market Analysis vs. “SOLUTIONS” Market Analysis: 3 Key Differences That Impact Products and Positioning. Perhaps you’re pipeline is thinner than normal and there’s an executive push to up-level your positioning so that you’re engaging more decision-makers. The framework, best practices, examples and artifacts are all there. The B2B Product Manager Magazine June 2020.

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Selection Criteria for Product Management Tools

The Secret PM Handbook

Positioning and value propositions – what my product does for my segment, and why it’s a better solution than the competition. Product Management Tools product management framework toolsTools For What We Do. As a product manager, I’d like to find some tools that help me do my job. I deal with: Customers – finding their problems and listening to their product feedback.

Part #1: Implementing an Agile Sales Framework

All About Product Management

To make a positive contribution to the agility of a company , sales need to operate within an agreed agile framework much in the same way as software development teams operate with in frameworks such as Scrum or DSDM. A simple framework for the sales teams to operate in might look something like this: Only make commitments on products that are released and being shipped. By their very nature sales people are agile in their approach to selling products and services.

How to Make Product Decisions With Transparency and Trust

Mind the Product

Here’s a straightforward framework for collaborative decision making that is founded in transparency and trust. Together they comprise a simple framework I call “Decide How to Decide” that relies upon transparency and trust. A good decision-making process naturally builds a positive decision culture. A product team can make collaborative product decisions with the “Decide How to Decide” framework and the two participatory decision rules as follows: 1.

B2B Product Manager Magazine November 2018

Proficientz

As Proficientz begins year 18, our customer success framework for managing, marketing and selling solutions is still the only one of its kind. Sales, Positioning and the Nobody Zone. Blog Positioning & Sales Enablement Roles & Responsibilities Strategy & Product PlanningThe B2B Product Manager Magazine November 2018 is now available. Over the past 17 years we’ve had the privilege of working with many successful organizations.

Why we need the 7 Ps of Product

BrainMates

But while we have many famous, valuable and useful Product discovery and development frameworks (like those from Teresa Torres, Marty Cagan and Roman Pichler) we have fewer tools that help us monitor and grow our Product when it’s in the market. Position.

Curiosity: The Key to a Great Sales Discovery Meeting

Proficientz

You’ll walk away with everything you need to effectively position and differentiate whatever you’re selling. Contact Proficientz to see how our framework and training programs can help your sales team improve their hit rate by just being more curious. Blog Positioning & Sales EnablementSometime is pays to just be curious. You’re about to go into a sales discovery meeting with a new prospect.

Dominating Your Market, Agile Role Clarification and The Price of One-Off Features

Proficientz

Are Agile Frameworks Dominating the Product Management Landscape? Blog Gathering Market & Customer Insights Portfolio Strategy & Product Planning Positioning & Sales Enablement Roles & ResponsibilitiesThe B2B Product Manager Magazine June 2017 is now available. This month we look at the customer value chain from start to finish using the relay race analogy and how your organization can consistently win that race and dominate the market.

Five Steps to Solutions-Driven Product Management

Proficientz

Define the obstacles each product can eliminate and position, market and sell them under one umbrella – the customer goal. Proficientz has the one and only product management, product marketing and sales enablement framework and training programs that support a solutions-driven product management model. Contact us today to learn how our framework can help you grow faster with less effort. Here’s what makes solutions-driven product management such a challenge.

Prospects Will Sell Themselves. You Just Have to Let Them!

Proficientz

Sales methodologies are frameworks. Our framework and training programs give you a simple recipe for developing meaningful business content to drive the sales process in the proper context of the people you’re interacting with at all levels of the customer organization. Blog Positioning & Sales EnablementThe more you’re talking the less you’re selling. Listening just might be the most underrated and overlooked sales skill of all.

The Most Basic Rule of Marketing Is So Easy to Forget

Proficientz

If your marketing and sales dialogues aren’t aimed at the aspirations of your target customers, contact Proficientz to discuss how our Framework and Product Management University training workshops help you identify those aspirations and create the tactical marketing and sales tools to engage them. Blog Positioning & Sales EnablementThe most basic rule of marketing is so easy to forget. You’ve just purchased some new clothes or shoes online.

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Differentiation and Innovation: Your Ticket to Surviving Product Commoditization

Proficientz

Differentiation boils down to unique positioning in your sales and marketing efforts with your products and company reputation serving up the proof points. Remember, it has to sound different and mean something different than the competition’s positioning. Blog Portfolio Strategy & Product Planning Positioning & Sales EnablementAs the barriers to entry continue to get lower, technology product lifecycles are becoming increasingly shorter.

Solution Selling vs. Aspirational Selling: Is It a Mirror Image of Product Management?

Proficientz

That’s what separates the Proficientz Product Management Framework and Product Management University training programs from all others. Blog Positioning & Sales EnablementSolution selling is like vanilla ice cream. Everyone knows what it is – it’s simple and meets the most basic criteria for a dessert.

Demonstrating Solutions vs. Products

Proficientz

If your product demonstrations are fragmented and don’t emphasize strategic value, contact Proficientz to discuss how our framework and demo training can help you sell more value, shorten sales cycles and improve win rates. Product Management Playbook Positioning & Sales Enablement

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