The GIST Framework by Itamar Gilad
Mind the Product
APRIL 10, 2020
In this talk from #MTP Engage Manchester consultant Itamar Gilad takes us through his GIST (goals, ideas, steps, tasks) framework. Itamar highlights three types of product launches: Positive – where a product is launched and is incrementally improved upon. Itamar’s framework has four levels of planning: Goals, which tell us what we are trying to achieve. At Google and Bing, only 10-20% of experiments generate positive results.