The Product Coalition

MAY 2, 2023

When it comes to marketing, sometimes the answer is as simple as child’s play. Just as teachers distill complex concepts for young minds, marketers can adopt a similar strategy to captivate their target audience. Enter the Explain Like I’m 5 (ELI5) framework, breaking complicated concepts into easily digestible bites.

Customer Feedback 78

Customer Feedback Product Marketing Marketing Strategy 78

Userpilot

AUGUST 10, 2023

In a dynamic and fast-evolving world, understanding where you can leverage automation is important: behavioral marketing automation is quickly becoming a valuable skill for product marketing professionals. As a product marketer, it’s your job to maximize customer lifetime value.

Analytic Tools 97

Analytic Tools Feedback Software Marketing Product Marketing 97

Userpilot

SEPTEMBER 18, 2023

The Product Marketing vs Growth Marketing discussion isn't just about specific tasks and to-do lists, but about how they cultivate product growth to achieve business objectives. Using high-quality user feedback , customer research, and product analytics to improve the customer experience and drive product adoption.

Analytic Tools 52

Analytic Tools Research Software User Testing Feedback Software 52

Userpilot

JULY 15, 2021

Despite its growing popularity, many people are still unfamiliar with SaaS product marketing. A common question is: what is SaaS product marketing? And how is it different from traditional marketing? In this post, I will give you an overview of what SaaS product marketing is and what it entails.

Research Software 98

Research Software Onboarding KPIs Definition Product Marketing 98

Product Management University

JUNE 22, 2020

For product managers and product marketing managers, a host of real-world situations come to mind where just-in-time learning has tremendous value. You’ve got an idea for a new product and you’re asked to create an MRD. The training, framework, best practices, examples and artifacts are all there.

Customer Experience 130

Customer Experience Product Marketing Marketing User Testing 130

Userpilot

MAY 17, 2021

Are you tracking the right Product Marketing KPIs? With so many product growth insights available to every product marketer, it’s sometimes hard to understand which metrics are relevant and which you should be tracking to measure the success of your product marketing. What is Product Marketing?

Onboarding KPIs 98

Onboarding KPIs Analytic Tools Feedback Software Product Marketing 98

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Brian Balfour

JUNE 28, 2017

This post is an introduction to a five part series where I explain for frameworks you need to align to grow to a $100M+ company. This is a question I’ve pondered for a long time and have pieced together a framework to explain the difference. The framework has many implications for how you seek out growth and build a company.

Product Marketing 111

Product Marketing Marketing Framework Construction 111

ProductCraft

AUGUST 6, 2020

Like any other field, product marketing has its set of tried and tested methods–market research, customer personas, buyer journeys, competitive analysis, ideal customer profile, positioning, messaging, and so on. All these come with well-known frameworks that deliver great results if used effectively.

Product Marketing 59

Product Marketing Product Research Marketing User Testing 59

Product Management University

APRIL 8, 2024

Think of them as industry analysts for your vertical/horizontal market segments (with no direct product responsibility). The other 80% will be aligned to products and users in traditional product manager roles. Here’s why this structure is so critical to a stronger leadership position.

Leadership 147

Leadership Marketing Product Management Product Manager 147

Actuation Consulting

FEBRUARY 25, 2019

A strong positioning statement is an important ingredient for success. In this post we share some tips for developing a well thought out positioning statement. What is a Positioning Statement? A well-crafted positioning statement brings together your overall value proposition with your positioning for a product.

Positioning 58

Positioning Differentiation Consulting Document 58

Product Management University

FEBRUARY 16, 2017

There’s a universal product management framework that takes product management, product marketing and sales enablement down to the lowest common denominator. Product Portfolio Management and the Rise of the Market Owner Role. The Product Management Career Ladder: Tactical. Operational.

Framework 100

Framework Product Management Product Manager Sales Training 100

BrainMates

MAY 28, 2019

SnapComms adopted Brainmates’ Product Management framework to facilitate a market-driven way of thinking company-wide, and to equip their Product Team with a repeatable process to take the most valuable ideas to market fast. The 10 steps we followed to embed the Product Management framework.

Framework 74

Framework Data Visualization Marketing Reporting Tools 74

Product Management University

AUGUST 2, 2023

Here are 10 things that would happen if product management, product marketing, sales and customer success all had a common view of your target customers. The backlogs that feed Product Development and design would have clearer direction than they’ve ever had, allowing more innovative solutions with superior usability.

User Testing 130

User Testing Research Software Market Research Roadmap 130

Innovatemap

OCTOBER 4, 2019

Product management and product marketing are becoming essential roles in the digital world we live in. Companies that don’t have strong product management and product marketing functions run the risk of losing market share to more strategically focused teams. Product Management (Focus on the User).

Product Marketing 40

Product Marketing Marketing Product Management Product Manager 40

Product Management University

AUGUST 15, 2023

When you combine a simple portfolio SWOT analysis with market growth forecasts, the data paints a very clear and factual picture of your most lucrative market segments in pecking order. Those market segment priorities are just as valuable for product marketing and sales as they are product management.

Product Management 246

Product Management Product Manager White Paper Management 246

Bain Public

SEPTEMBER 17, 2020

These are the directors, VPs, and C-level leaders who have the mandate of delivering digital product solutions for years to come. With SOAP™’s organizational models, operational tactics and online tools, you will shape harmonious collaborations, accentuate connections and ease information sharing.

Framework 52

Framework Leadership Customer Communications Definition 52

PMLesson's Ace the PM Interview

MAY 12, 2020

In preparation for applying to Product Marketing Manager roles, the standard application suite applies: a resume, cover letter, and maybe some additional materials like references or transcripts. prior PMM experience like developing go-to-market strategy or developing messaging frameworks), that’s great!

Product Marketing 52

Product Marketing User Testing Marketing Research Software 52

Sachin Rekhi

APRIL 12, 2020

In Silicon Valley, we've become well-versed in the importance of finding product/market fit as the most important early pursuit for any new product or startup. Beyond product/market fit, it turns out business strategy really does matter. Counter-positioning.

Strategy 212

Strategy User Testing Technical Review Software Review 212

The Product Coalition

FEBRUARY 2, 2023

As product managers, it’s our job to develop solutions that solve real problems for our customers and create value for the business. One effective approach is to use a hypothesis-driven product validation framework to ensure that your efforts are focused on the most important questions at the right time.

User Testing 152

User Testing Feedback Software Product Research Research Software 152

Userpilot

OCTOBER 6, 2023

First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. TL;DR A B2B marketing funnel is a framework that helps product marketers streamline the customer journey, from their initial awareness of your product until they finally make a purchase.

B2B 105

B2B Analytic Tools Feedback Software Data Visualization 105

Product Management University

MARCH 21, 2023

Think of it as therapy for the buyers and you get exactly what you need to position strategic value to executives as well as operational value to users down in the trenches. You’re ultimately trying to find out WHY the issues your product addresses have suddenly become important enough for the buyer to make a significant investment.

Product Research 130

Product Research Customer Experience Demo Customer Feedback 130

Userpilot

JULY 23, 2023

Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches. How to build a team to implement your go-to-market plan: Set clear milestones for your team. Who is part of the GTM team?

Research Software 92

Research Software Data Visualization User Testing Marketing 92

Userpilot

AUGUST 29, 2023

While the product manager’s role may differ from one organization to the next, they will still work with dedicated product owners, engineering and design teams, data analysts, and product marketing managers. But you can’t just give your team a list of ideas. You need to prioritize ruthlessly.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Research Software 105

Product Management University

OCTOBER 6, 2020

In theory, and I emphasize in theory, the impact of a product led growth model should be very minimal on product management. For product marketing, it pretty much changes everything. What is Product Led Growth? The Impact of Product Led Growth on Product Marketing.

B2B 147

B2B Customer Experience Definition Demo 147

Pragmatic Marketing

FEBRUARY 25, 2020

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. It originally appeared on Sharebird — the place to see how people at top companies do product marketing. ” Address one market segment at a time when developing the message.

Messaging 91

Messaging Research Software User Friction White Paper 91

Pragmatic Marketing

FEBRUARY 25, 2020

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. It originally appeared on Sharebird — the place to see how people at top companies do product marketing. ” Address one market segment at a time when developing the message.

Messaging 91

Messaging Research Software User Friction White Paper 91

The Product Coalition

APRIL 11, 2019

How we used the Superhuman’s Product-Market Fit model to learn what to build and whom to target A few months back I read an amazing Blog post by Rahul Vohra about how Superhuman was able to reach Product-Market Fit. I think there is definitely a better way to write it! Any questions or thoughts, comment below.

User Testing 69

User Testing Data Visualization Product Marketing Feedback Software 69

Userpilot

JULY 4, 2023

There are five segments in the technology adoption lifecycle: Innovators; Early adopters; Early majority; Late majority; Laggards; Some strategies to crossing the chasm include: Create a buzz to help attract the right technology enthusiast to your product early. Use popular platforms like Product Hunt to launch your product to get new users.

Feedback Software 96

Feedback Software Analytic Tools Research Software User Testing 96

The Product Guy

MARCH 12, 2020

First we agreed framework for product decision making. At the time of working through this process, my product had just been ‘launched’ after 2 months of private beta testing. We agreed that our number one priority had to be achieving Product/Market Fit. I needed to change my approach to alignment.

User Testing 162

User Testing Customer Experience Framework Product Research 162

bpma ProductHub

APRIL 30, 2017

It’s the expectation of a positive outcome”. These words couldn’t be more relevant to product management. But how do you develop the confidence required to lead a team of stakeholders to a positive outcome? She summarized her frameworks through her first book, “Software Product Management Essentials”, first out in 2003.

Development 150

Development Product Management Product Manager Management 150

Product Management University

APRIL 9, 2020

It’s time to “be the customer” and speak their language before we even think about what to build or how to position something. While that may be a true statement, the WHY part is what really matters for product management, product marketing and sales. Are You Managing Products or Managing Products to Deliver Solutions?

Customer Experience 130

Customer Experience Healthcare B2B Framework 130

Userpilot

NOVEMBER 21, 2023

Develop a product that meets customer needs and expectations. Craft a comprehensive go-to-market strategy covering your product positioning , pricing , marketing campaign details, and launch timelines. Train the customer support team on the product and give them time to develop support resources.

Product launches 102

Product launches User Testing Product Research Analytic Tools 102

Userpilot

AUGUST 30, 2023

Product marketing speaker. AI and product management The use of AI in product management isn’t new; small and large companies have been doing it for years. This means product leaders are constantly exploring unfamiliar settings, and the traditional approach to marketing and scaling products won’t cut it.

Customer Experience 105

Customer Experience User Testing Customer Feedback Research Software 105

Product Management University

JANUARY 5, 2023

Answering the 5 Ws and 1 H as they pertain to a product also offers a better understanding of the product itself and can help identify any gaps left over from the development stage. Product managers can use this framework to establish relevant KPIs that focus on the broader objectives of the company rather than vanity metrics.

Product Management 130

Product Management Product Manager Customer Experience Customer Feedback 130

Userpilot

JUNE 20, 2023

1 Product Rantz by Userpilot Product Rantz by Userpilot. Userpilot's Product Rantz is a new release from last week. 70+ product marketing managers and product managers joined the launch event in London last week – which shows the credibility of this book in the industry. on Goodreads.

Onboarding KPIs 98

Onboarding KPIs Feedback Software Research Software Books 98

Userpilot

JUNE 30, 2022

While everyone talks about product-market fit, finding product-customer fit is equally important when it comes to engaging the right customers and driving success. You’ve achieved product customer fit when your product and its functionality help the user get their job done in the easiest and fastest way.

User Testing 98

User Testing Feedback Software Analytic Tools Customer Experience 98