The Playbook for Achieving Product-Market Fit

Mind the Product

Why Products Fail. One of the main reasons why products fail is because they don’t meet customer needs in a way that is better than other alternatives. That is the essence of product-market fit. The Product-Market Fit Pyramid. The Lean Product Process.

Mastering the Problem Space for Product/Market Fit by Dan Olsen

Mind the Product

The term Product/Market Fit was coined by Marc Andreesen back in 2007 and it’s been a key goal for any new product or startup ever since. The Product/Market Fit Pyramid.

What is a good framework for managing a product life cycle?

Spice Catalyst

Recently I was asked "What is a good framework for managing a product life cycle?" The responses are below including mine: While researching product life cycle frameworks, I made an interesting and significant discovery.

An 8-Step Framework for Product Growth by Sylvia Ng

Mind the Product

As a product professional, your company is looking to you to meaningfully change the bottom line. If you want to seriously develop a product growth competency, how do you ensure success instead of just haphazardly launching new products and features? In this ProductTank Toronto talk, Sylvia Ng shares her eight-step framework for product growth developed from being part of teams at Google, eBay, and 500px to show you how to meaningfully scale your company.

Pragmatic Marketing Framework Update

Pragmatic Marketing

The most recent evolution involves the Pragmatic Marketing Framework. We’ve revised 14 boxes on the right side of the framework to more accurately reflect the current realities of marketing products and connecting with buyers. For starters, on the continuum of strategy to execution, the horizontal line that divides the framework in half, “Readiness” has become “Enablement.”

Why Product Market Fit Isn't Enough

Brian Balfour

This post is an introduction to a five part series where I explain for frameworks you need to align to grow to a $100M+ company. This is a question I’ve pondered for a long time and have pieced together a framework to explain the difference.

How Superhuman Built an Engine to Find Product/Market Fit

First Round Review

Superhuman founder and CEO Rahul Vohra walks us through the framework his startup used to make product/market fit more actionable, detailing the survey and four-step process that were key to measuring and optimizing it.

Establishing a market-led culture with a Product Management framework


SnapComms is a medium-sized New Zealand software company who wanted to evolve its sales-led culture into a market-led culture. After hearing Rich Mironov talk about the slippery slope of sales-led companies , they decided to learn about Product Management. Product Management

How we used the Superhuman Product-Market Fit to learn what to build and whom to target

The Product Coalition

How we used the Superhuman’s Product-Market Fit model to learn what to build and whom to target A few months back I read an amazing Blog post by Rahul Vohra about how Superhuman was able to reach Product-Market Fit.

How to Organize the Product Success Leadership Team

Spice Catalyst

According to… Digital Leadership and Strategy Product Launch Product Life Cycle Framework Product Management Product Managers Product Marketing Product Planning Product Positioning Boot Camp Product Success Management Issues Leadership Leadership Program Leadership Team product success Team

The Universal Product Management Framework: 3 Questions and an Org Chart

Proficientz – Product Management University

There’s a universal product management framework that takes product management, product marketing and sales enablement down to the lowest common denominator. Product Portfolio Management and the Rise of the Market Owner Role.

How Product Marketing and Product Management Should Collaborate in Today’s Tech World


Product management and product marketing are becoming essential roles in the digital world we live in. Companies that don’t have strong product management and product marketing functions run the risk of losing market share to more strategically focused teams. Aligning objectives of product marketing and product management can give companies a competitive advantage. Product Management (Focus on the User).

Use a decision-making framework

The Product Coalition

As a product leader, you’re most often evaluated by your ability to make difficult trade-offs quickly. When considering new features to enhance the existing product, what are the critical elements to look for? A good strategy backed by a decision-making framework is critical.

Building a Growth Framework Towards a $100 Million Product

Brian Balfour

This post is the HubSpot Sales case study that illustrates the concepts of the 4-Fits Framework, a 5 post series in which I explain the four frameworks you need to align to grow to a $100M+ company. CAC spectrum and how your product and product tiers need to align on this spectrum.

Optimizing for Product-Market Fit | Free Online Hangout with Rahul Vohra

Business of Software Conference

Did you know that you can measure Product-Market Fit? When building Superhuman (the world’s fastest email experience), Rahul Vohra and his team built a Product-Market Fit Engine – a way to measure and optimize for PMF.

Dear Strategy: 074 Jobs To Be Done (and Other Frameworks)

Dear Strategy

Dear Strategy: “How do I best operationalize the ‘Jobs To Be Done’ framework in my everyday strategy work?”. . At least once a month, I get a question (sometimes officially and sometimes casually) about some framework or another that has been popularized in some way or another and has become the latest “thing to know” on the job. That’s not to imply that the creation of these frameworks is at all a bad thing. Well the same thing applies to using frameworks.

The Hunt for Product/Market Fit

Sachin Rekhi

The hunt for finding product/market fit in an early-stage startup is an elusive one, often fraught with chaos, and certainly never easy. I've led the hunt for product/market fit in 3 startups that I co-founded and also had the opportunity to do so for 3 new products launched at established tech giants LinkedIn and Microsoft.

Product Market Opportunity ? Part III, When To Launch An IoT Smart Home Product

Bogdan Coman Says

I started this series from a discussion around few beers with a fellow product friend… Is there any true market potential for consumer IoT devices today? ? Would we invest time and money in a smart lock product today? ? TL;TR from the first two parts: Market adoption ?—?it

The Six Keys to IoT Product and Company Success

Spice Catalyst

Join us for a live walkthrough of the essential strategies and tactics for building a successful product and IoT business.

Product to Product: Drift’s Matt Bilotti on the Burndown framework


Welcome to the second episode of Product to Product —a podcast for / by product people. Listen below: This episode features Matt Bilotti , product manager at Drift. The ebook explores the Burndown framework that Drift’s product team has adopted for product development.

Five Steps to Positioning Your Product

Mind the Product

If building products is hard, positioning your product is harder. No matter what you build and sell, how you position your product dictates what you do. How you prioritize, marketing campaigns, sales strategy, it all changes based on how your product is positioned.

Apple’s Product Portfolio Management

Spice Catalyst

Good product portfolio management means a company has products at each stage of the product lifecycle:Risk, Revenue Maximization, Revenue Smoothing and Competition Blocking. The purpose is to provide a reduction in risk, maximization of revenue, distribution of revenue and to not make the entire company susceptible to peaks and valleys in overall revenue and/or in one product or product line.


Spice Catalyst

Foundations in the Successful Management of Products seeks to define the secret of what makes customer-oriented products, enabling its practitioners to significantly increase its chances of success. Interspersed with multiple real life examples and stories of successful and unsuccessful products and organizations, the book goes far beyond what must be done, into the detail of [ ] The post Foundations appeared first on Spice Catalyst.

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Part #5 How to adopt Agile Product Marketing

All About Product Management

The Agile Product Manager works closely with the engineering and technical teams working with in an agile framework such as scrum. How do you best communicate product information to outside audiences in an agile way ? Contribute to the product backlog.

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Developing Product Management Confidence

bpma ProductHub

These words couldn’t be more relevant to product management. Such a trait is crucial to Product Management roles if you want sales, marketing and engineering to trust and follow your direction. Product Management Product Marketing Product Strategy

Popular Misconceptions of the Product Craft by Sherif Mansour

Mind the Product

In this entertaining and insightful talk from Mind the Product Singapore 2019, Sherif Mansour, Distinguished Product Manager at Atlassian, shares some common misconceptions about the product management craft, how we need to think differently about those issues, and what we should be doing instead.

The Importance of Listening to Your Customers by David Cancel

Mind the Product

They were marketed to US consumers on the promise of security, but to quote business news outlet Quartz: “The US’s transition to chip cards has been an utter disaster. Why would you build a product in an internet-connected world and not lean into the advantages of that ecosystem, he asks?

Crafting a Useful Positioning Statement

Actuation Consulting

A well-crafted positioning statement brings together your overall value proposition with your positioning for a product. A Good Positioning Statement Framework. FOR <target market> A concise definition of the market segment. WHO HAVE <this problem> The problem statement indicating the underserved need or market gap. OUR PRODUCT IS <solution category> A generic name to help categorize the solution to the market.

How to evolve product launches as you grow

Inside Intercom

As a product-first company, new product launches are a core part of Intercom’s DNA – which means there’s always an abundance of juicy launches for us product marketers to work on. Initially, this was a very successful framework for us.

Made With the Finest Rainbows: Was Starbucks’ Unicorn Frappuccino a Success?

Mind the Product

As a product manager, I wanted to know — was the UF a success? I entered down the rabbit hole of user research as I so often do , and have found a case where marketing and product collaborated so seamlessly that we should all be envious. What Defines a Product?

The secret to scaling product announcements: a changelog

Inside Intercom

One of the biggest challenges with marketing a SaaS product is figuring out a way to announce the continuous stream of updates and feature releases while maintaining a sense of sanity. To stay on top of it, you need to figure out two things: A framework for scoping announcements based on the relative value of the feature or update. This is the reality of the job for a product marketer, so it’s on you to make the most with what you have.

Bob Moesta on unpacking customer motivations with Jobs-to-be-Done

Inside Intercom

Why does someone switch from one product to another? Bob Moesta pioneered the Jobs-to-be-Done (JTBD) framework in the mid 90’s, alongside Harvard Business School Professor Clayton Christensen. In short, JTBD is a research process that helps uncover a customer’s motivation for buying your product – the “job” your product is“hired” to complete. Here are five quick takeaways: Customers don’t randomly switch products.

The Lean Product Process

Product Bookshelf

Create and validate your hypotheses about your target market and their unmet needs and then do the same with your value proposition, feature set, and user experience. The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback by Dan Olsen.

Optimal Product Process™ 3.0 Phase Seven: Retire

280 Group

This post describes the seventh phase in the Optimal Product Process: Retire. Download the entire Optimal Product Process E-Book 3.0: A poorly executed end-of-life and product retirement can cost companies millions and significantly damage the company’s brand”.

Optimal Product Process™ 3.0 Phase Four: Qualify

280 Group

This post describes the fourth phase in the Optimal Product Process: Qualify. Download the entire Optimal Product Process Ebook 3.0: As the end of development nears, the team determines if the product is ready to move into the final qualification phase. Product Management

Teams, Questions, Ethics: Three Favorite Talks from MTPCon


There was something for everyone at Mind the Product’s annual conference in San Francisco this week.

Optimal Product Process™ 3.0 Phase Two: Plan

280 Group

This post describes the second phase in the Optimal Product Process: Plan. Download the entire Optimal Product Process Ebook 3.0: For example, market research and competitive analysis can be performed. Products evolve over time. The post Optimal Product Process™ 3.0

On Being a Pragmatic Marketing Instructor

Product Beautiful

This week, I was fortunate enough to receive a new opportunity within Pragmatic Marketing , and accepted a new role as Vice President of Products. Around the Spring of 2010, Pragmatic Marketing opened a role for a new Instructor position.

Scaling the Product Owner Role

Roman Pichler

Scaling and the Product Life Cycle. To understand if and when the product owner role should be scaled, I find it helpful to consider the product’s life cycle stage. Scaling Option 2: Unbundling and Product Variants. Scaling Option 3: Strategic and Tactical Product Roles.

Optimal Product Process™ 3.0 Phase Three: Develop

280 Group

This post describes the third phase in the Optimal Product Process: Develop. Download the entire Optimal Product Process Ebook 3.0: Using a great plan (whether an Agile backlog with sprint priorities assigned or a more formal plan) the agreed upon product is then developed.