The Product Coalition

FEBRUARY 8, 2022

A strong value proposition is a cornerstone of a product, so let’s do it right. Let’s see how we approach this topic with a simplified, four-step framework. Overall, we are trying to answer how your product or service can satisfy underserved customer needs. Job To Be Done framework is a proper technique here.

Framework 178

Framework User Testing Product Research Research Software 178

The Product Coalition

FEBRUARY 3, 2022

The Lean Product Playbook Summary?—?How How to Find Product-Market Fit “Main reason why most of the products fail is due to lack of product-market fit.” ~Dan Dan Olsen Product-Market Fit is inarguably one of the main factors deciding on product success or failure. And how to achieve it?

User Testing 147

User Testing Product Research Product Marketing Customer Experience 147

Mind the Product

AUGUST 24, 2018

The term Product/Market Fit was coined by Marc Andreesen back in 2007 and it’s been a key goal for any new product or startup ever since. In this talk from Mind the Product San Francisco, Dan Olsen, the author of The Lean Product Playbook , tackles the key components of product/market fit and how to achieve it.

User Testing 157

User Testing Product Marketing Marketing Customer Experience 157

Brian Balfour

JUNE 28, 2017

This post is an introduction to a five part series where I explain for frameworks you need to align to grow to a $100M+ company. This is a question I’ve pondered for a long time and have pieced together a framework to explain the difference. The framework has many implications for how you seek out growth and build a company.

Product Marketing 111

Product Marketing Marketing Framework Construction 111

Userpilot

JULY 8, 2021

Invented in 2007 by Dave McClure, pirate metrics is a framework that is still used by businesses to measure and optimize customer interaction across their lifecycle. But how does the pirate metrics framework work for SaaS and how can it help drive growth? Dave McClure's Pirate Metrics framework. What are Pirate Metrics?

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs Framework 98

First Round Review

NOVEMBER 13, 2018

Superhuman founder and CEO Rahul Vohra walks us through the framework his startup used to make product/market fit more actionable, detailing the survey and four-step process that were key to measuring and optimizing it.

Product Marketing 111

Product Marketing Engineering Marketing Product Research 111

First Round Review

NOVEMBER 12, 2018

Superhuman founder and CEO Rahul Vohra walks us through the framework his startup used to make product/market fit more actionable, detailing the survey and four-step process that were key to measuring and optimizing it. Continue reading at First Round Review »

Product Marketing 111

Product Marketing Engineering Marketing Product Research 111

Mixpanel

NOVEMBER 8, 2022

Today’s rising borrowing costs and dipping public markets are putting a squeeze on startup fundraising. If your startup is vying for an investment when there are fewer dollars to go around, it makes coming up with a compelling product idea and showcasing demand for it with data even more important.

Data Visualization 88

Data Visualization Startups Analytic Tools Technical Review 88

The Review by First Round

JANUARY 13, 2022

For the past 7 years, she’s helped hundreds of companies build their positioning and brands from the ground up, both as our Marketing Expert in Residence here at First Round and in her own consulting work. She then joined Square, where she led the launch of the Square Stand. Read This First. Read This First.

Branding 52

Branding Startups Marketing Consulting 52

280 Group

MARCH 2, 2021

Sales and Marketing teams. In working with the sales and marketing teams, many organizations have a Product Marketing Manager that works more closely with these teams, while others have the Product Manager taking on this responsibility. The post Product Management Roles: Whose Job is it?

Webinar 296

Webinar Outbound Product Management Product Manager 296

Intercom, Inc.

SEPTEMBER 10, 2020

Yet in Mark’s experience working with and mentoring startups, he’s found that many entrepreneurs go with intuition over information. Those risks can be fatal: Mark has found a 75% failure rate for both Series A and Series C startups (as he presented during his 2019 SaaStr talk.). A data-driven framework for scaling.

Onboarding KPIs 226

Onboarding KPIs Customer Experience User Testing Data Visualization 226

Sachin Rekhi

DECEMBER 5, 2015

The hunt for finding product/market fit in an early-stage startup is an elusive one, often fraught with chaos, and certainly never easy. I've led the hunt for product/market fit in 3 startups that I co-founded and also had the opportunity to do so for 3 new products launched at established tech giants LinkedIn and Microsoft.

Product Marketing 68

Product Marketing Marketing Startups Framework 68

Innovatemap

AUGUST 12, 2021

The bar investors have is rising as more startups are being developed daily. There are two optimal scenarios for digital product startups seeking pre-seed and early seed funding. And these are reserved for products that look “special.”. Startup founders need to come to the table looking more polished than ever.

Startups 52

Startups Product Research User Testing Research Software 52

The Product Coalition

FEBRUARY 9, 2021

I haven’t included books on consumer-focused products and businesses, because this new venture is selling a software product into enterprise. theories, frameworks and approaches?—?for for building a new product venture, or, in this case, selling software to enterprise. Lean Startup by Eric Ries?—?Build,

Books 186

Books User Testing Product Research Inbound 186

280 Group

SEPTEMBER 16, 2021

PlayStation Classic was designed with far too little consideration into product positioning — the most important point of product marketing — and the blunder in sales was a direct result of this glaring oversight. What is Product Positioning? Building a Positioning Statement.

Positioning 296

Positioning Reporting Tools Marketing Research Software 296

Bain Public

SEPTEMBER 17, 2020

SOAP™ is a methodology that Bain Public created for product planning and roadmap prioritization based on principles of Product Strategy, Lean Startup, User-centered design, Data Science and more. It breaks product innovation in 3 steps -- Product Mission, Product Blueprint and Roadmap Pillars.

Framework 52

Framework Leadership Customer Communications Definition 52

The Product Coalition

OCTOBER 22, 2019

In my last blog, we talked about being a PM in a Startup. Create a framework to evaluate and prioritise product ideas. Now that you’ve learnt a bit about Product managers in a startup. In the next chapter, we’ll discuss what does a Product manager do in a large corporate.

Startups 60

Startups User Testing Customer Experience Data Visualization 60

PMLesson's Ace the PM Interview

JANUARY 14, 2019

In this Path to PM blog post, Sanaz and I discuss applying lean startup principles to media products. How did you break into product management? You’ve moved quite a bit in your PM journey, from Zynga to the first PM at a startup, and now you’re a PM at Disney. This is the reason most startups fail.

Reporting Tools 61

Reporting Tools Startups User Testing Data Visualization 61

Bain Public

JANUARY 21, 2020

In collaboration with Notman House and chosen from a list of 13 startups, starting January 2020, we will be providing our Product Capability Building Program for Pre-Seed Founders, pro bono to LUCA Theory, a rising Montreal startup. We care about user problems and how products fit into their lives. Who is LUCA Theory?

User Testing 52

User Testing Feedback Software Startups Customer Experience 52

The Product Coalition

DECEMBER 11, 2023

One thing Marty said in the workshop, however, made me quote this framework much more and use it when I help my customers understand where they should focus their energy. “ That’s what makes it so hard! Especially with startups, by the way, which Marty mentioned to be “ so easily distracted ”.

Workshop 78

Workshop Customer Feedback Leadership User Testing 78

The Product Coalition

DECEMBER 31, 2023

Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic.

User Testing 109

User Testing Workshop B2B Leadership 109

The Product Coalition

APRIL 11, 2019

How we used the Superhuman’s Product-Market Fit model to learn what to build and whom to target A few months back I read an amazing Blog post by Rahul Vohra about how Superhuman was able to reach Product-Market Fit. I think there is definitely a better way to write it! Any questions or thoughts, comment below.

User Testing 67

User Testing Data Visualization Product Marketing Feedback Software 67

The Product Coalition

MARCH 19, 2023

Each such level requires a different skill level and different frameworks, and moving from one to another (at least to doing it well) might take time and practice. Level 3: Deciding What to Draw When I joined Twiggle — a seed stage startup — as the VP of Product, I thought I was extremely ready. Are you up for the challenge?

User Testing 149

User Testing Framework B2B Document 149

Mind the Product

DECEMBER 16, 2019

What’s next after you find product-market fit? In this ProductTank Toronto talk, Lindsay Rothman – Lead Product Manager at FreshBooks at the time, helps us to answer that question. Creating a framework for success. Why would a company that was beyond the startup stage seek to do this? Framework for Success.

User Testing 108

User Testing Management Management Startups 108

Userpilot

AUGUST 29, 2023

While the product manager’s role may differ from one organization to the next, they will still work with dedicated product owners, engineering and design teams, data analysts, and product marketing managers. Which roles exist in product management teams? You need to prioritize ruthlessly.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Research Software 105

Intercom, Inc.

JANUARY 14, 2021

I got an MBA and tried several startups – some failures under my belt there – and then ended up at a company in the business intelligence space called GoodData. I started as a product manager and ended up as the VP of product. It took us 13 iterations of the product. ” So we did that.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

Userpilot

AUGUST 30, 2023

Product marketing speaker. AI and product management The use of AI in product management isn’t new; small and large companies have been doing it for years. She has a knack for strategic thinking and loves SaaS in general, especially product-led growth. Connect with Else on Linkedin. Register for Audrey’s session.

Customer Experience 105

Customer Experience User Testing Customer Feedback Research Software 105

Product Innovation Educators

JULY 3, 2023

Creating a new startup is a different challenge. ” [10:51] Tell us about your framework for digital transformation. Walmart tried a text-messaged-based commerce concierge service called Jet Black, which was an upscale product in select markets. Creating a new startup is a different challenge.

Artificial Inteligence 107

Artificial Inteligence Leadership User Testing Feedback Software 107

The Product Coalition

FEBRUARY 12, 2022

A lot of what you learn about the perfect Product-Market Fit, kick-ass prioritization frameworks, Lean Product plays, and anything and… Continue reading on Product Coalition ».

Product Management 135

Product Management Product Manager Framework Management 135

Sachin Rekhi

AUGUST 4, 2021

Some mentioned that while they had worked as a PM at startups for several years, they felt they still lacked the skills and tools to reach the next level in their career growth. Others leverage a prioritization framework like RICE to prioritize their initiatives. Or take OKRs, a common goal setting framework used by many product teams.

Technical Review 166

Technical Review Onboarding KPIs User Testing Feedback Software 166

Sachin Rekhi

JULY 24, 2019

I recently had the opportunity to join the Product Love podcast to talk about all things product management with Eric Boduch. I spent a fair amount of time detailing my framework for the 3 types of product management roles that exist in the industry, which I affectionately call builders, tuners, and innovators.

User Testing 123

User Testing Product Management Product Manager Management 123

280 Group

JANUARY 22, 2020

Drucker is emphasizing the strategic aspect of leadership – knowing enough to be able to make smart choices and do what’s best for the product, customer, and company. Now let’s talk about different styles of leaderships and frameworks. Roger Snyder is a Principal Consultant/Trainer, and VP of Marketing at 280 Group.

Weak Development Team 366

Weak Development Team Strategy Product Management Product Manager 366

The Product Coalition

FEBRUARY 2, 2023

As product managers, it’s our job to develop solutions that solve real problems for our customers and create value for the business. One effective approach is to use a hypothesis-driven product validation framework to ensure that your efforts are focused on the most important questions at the right time.

User Testing 147

User Testing Feedback Software Product Research Research Software 147

Sachin Rekhi

APRIL 12, 2020

In Silicon Valley, we've become well-versed in the importance of finding product/market fit as the most important early pursuit for any new product or startup. Beyond product/market fit, it turns out business strategy really does matter.

Strategy 212

Strategy User Testing Technical Review Software Review 212

Bogdan Coman Says

JUNE 27, 2019

So, the first signs of a relevant market traction are seen when the public perception is still low, and decreasing. At this point most of the startups are still inside of Dead Valley but some of them are starting to get some good investment deals. For a startup it could be a bit late. v = f(d,f) Product Market Opportunity ?

Research Software 40

Research Software Product Marketing Marketing User Testing 40

Userpilot

MARCH 8, 2022

How to create a scalable product organization. How product strategy uses a company's vision to fuel profitability. An iterative product framework for identifying and pursuing the right opportunities to create value. Melissa broke silence over the excessive focus on delivery in product teams.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

Userpilot

APRIL 6, 2023

Use opportunity solutions trees to align the problems you try to solve with product goals. Pick the right prioritization framework and make data-driven prioritization decisions to manage the roadmap. Failure to reach product-market fit Overengineering often delays the moment companies reach product-market fit.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105