Product Management University

FEBRUARY 16, 2017

There’s a universal product management framework that takes product management, product marketing and sales enablement down to the lowest common denominator. If you’re in product marketing , the answers to these questions are the foundation of your market materials, sales tools, campaign messages, sales training, etc.

Framework 100

Framework Product Management Product Manager Sales Training 100

The Secret PM Handbook

OCTOBER 9, 2018

So, how do we turn being co-opted by sales into big wins for the company’s products over time? To start with, let’s go into the situation with a framework for future success. There are parts we might not be as good at, if we don’t have a selling background and sales training, of course.).

Sales Training 170

Sales Training User Testing Differentiation Customer Experience 170

Intercom, Inc.

NOVEMBER 20, 2018

Despite that value, however, there’s a drawback – a lack of formal sales training and sales process can seriously undermine those initial efforts. In this post, I outline how SaaS founders should modify their approach and implement a simple sales methodology to increase their odds of success. What words do they use?

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Gainsight

AUGUST 31, 2022

Because it’s a part of your go-to-market organization, every CX employee will benefit from learning the fundamental skill sets and techniques in which your salespeople are trained. To achieve these payoffs at Gainsight, I’ve crafted a customer health scoring framework called DEAR: D eployment — Is the customer activated?

Data Visualization 52

Data Visualization Sales Training Customer Experience Construction 52

Product Innovation Educators

JANUARY 10, 2022

Two colleagues and I built a framework that translated our intuition into steps for building world-changing products systematically. Logistics: How does the solution get to customers (support, sales, training customers, professional services)? That burning question started Radical Product Thinking. 22:13] Prioritization.

User Testing 90

User Testing Product Management Product Manager Vision 90

Mind the Product

AUGUST 20, 2018

Increased sales training, promotion, and product improvements are some of the actions to be considered. If your business plan is for sales of new product A to replace legacy product B, the S&OP forecast will give you early indication if that is indeed happening. Cannibalization effects, intended or unintended.

Customer Experience 74

Customer Experience User Testing Management Management 74

The Product Coalition

FEBRUARY 26, 2022

Frameworks can’t save you I believe one technique we’ve evolved to escape this tyranny of distractions and a lack of autonomy was to add credibility to the product management role through self-improvement, with a big focus on strategy and management concepts. The better and more logical the framework sounds, the more people will trust you.

User Testing 178

User Testing Weak Development Team Customer Experience Customer Feedback 178