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374: The one marketing communication framework product managers need to know – with J.J. Peterson

Product Innovation Educators

How product managers can move their customers to action using the StoryBrand Framework. Specifically, we will learn about a 7-part framework for marketing communications. Peterson, whose PhD is specifically about the validly and effectiveness of this framework, which has been used by tens of thousands of organizations.

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481: Lessons learned developing medical products – with Ron Richard

Product Innovation Educators

Back in the day, when you pick someone up and put them on oxygen, the oxygen cylinder goes right between their legs on the gurney as they’re transported to the ambulance. My book is focused on medical stuff, but I’m working on a project now using the same framework in my book to develop a new rain gauge.

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For better products, start with a problem statement

Intercom, Inc.

For example, various forms of transport deliver the outcome of getting from A to B quickly and comfortably. Consumers talk about what they want (faster transport) with reference to the current product, but by focusing on the need a new product (automobiles) comes into view. I use the Product Impact Framework to do this.

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Finding Product Market Fit: Thinking Models and Frameworks. Attend the #GrowthTalkies Workshop by Vikrama Dhiman (Head of Products at Gojek)

NextBigWhat

Mental models are frameworks that give people a representation of how the world works. In the upcoming episode of #GrowthTalkies, learn how to go about finding product-market fit using different thinking models and frameworks, from the Head of Transport Products at Gojek, Vikrama Dhiman. followed by networking.

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How Using ChatGPT for Product Management is a Valuable Time-Saver

Usersnap

The product strategy is to become a ride-hailing platform that works hand-in-hand with local public transport services to offer rides during periods that are under-served by the available transport options. This will allow users to choose the most economical and eco-friendly transport options.

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The Heart of Your Product Strategy: Selecting to Win

The Product Coalition

Focus and Positioning: A different type of prioritization Selecting is not about prioritization frameworks or ROI calculations. Example of core attributes for transportation If you have satisfied users, the chances are that they are choosing you over competitors for concrete reasons. Why are people choosing you over competitors?

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Evolving Hyper-Local Digital News With Metro Media

Bain Public

Furthermore, as the population in urban cities increases, public transportation and a number of other mobility options becomes vital. Uber, Lift, electric scooters, bike-sharing, public transport etc.) Related read: Introducing the Bain Public SOAP™ Product Leadership Framework: A Practical Definition. over owning a car.