article thumbnail

The Solutions Value Chain: A Framework for Strategic Customer Value

Product Management University

The Solutions Value Chain is a framework that helps you uncover real, strategic value for your customers—from the top of their organization all the way down to the people in the trenches doing the day-to-day work. Of course, every product company wants users to love their products—no surprise there. The concept is pretty simple.

Framework 130
article thumbnail

Product Marketing Messaging Framework: Key Elements & Examples

Userpilot

The right product marketing messaging framework can dramatically change your product’s position in the market and your product management outcomes. How can you create a framework that resonates with your target audience and drives engagement? Let’s explore: What a product messaging framework is.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What is a Product Strategy Framework? 11 Steps to Create One

Userpilot

Launching a product without a well-defined product strategy framework is similar—you risk wasting resources without a clear path to success. So, how do you outline a product strategy framework that is the foundation of product-led growth ? Analyze in-app user satisfaction using tools like NPS and CSAT surveys. Book a demo now.

article thumbnail

8 Customer Journey Map Examples [+ Templates]

Userpilot

According to Gartner , companies that properly use customer journey maps are twice as likely to outperform their competitors that don’t. But to unlock such effective results, first, you need to know how to create impactful maps—which is what these 8 customer journey map examples are for. Creating user personas.

article thumbnail

Roadmaps Are Dead! Long Live Roadmaps!

Speaker: Bruce McCarthy, Co-Author of Product Roadmaps Relaunched and Founder of Product Culture

There are various frameworks and tools that are designed to help product management teams understand what to build, but somehow teams are still shipping products that don’t gain traction. Many times, when companies are building their product roadmaps, they are not properly accounting for customer validation.

article thumbnail

The Essential Product Marketing Framework for SaaS Business Growth

Userpilot

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. However, selecting a framework or creating one from scratch can be very confusing.

article thumbnail

Give your support team more input with this decision-making framework

Intercom, Inc.

At Intercom, we recently introduced a new decision-making framework for our Support team that ensures that everyone is heard and feels involved. Your support team will have a unique perspective on customer needs and pain points. Exploring decision-making frameworks. Here’s what those colors mean.

Framework 129