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Using White Papers to Generate More Quality Leads

Product Management University

To this day, white papers are still largely viewed as more educational than propaganda. For all the white papers produced, many B2B organizations fail to get the maximum marketing value for their efforts. The Playbook: White Papers 101. White Papers as a Hook. Don’t stop there.

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Insider Guide to Accelerating Product Investment Outcomes [Downloadable Ebook]

Dragonboat

Read the white paper to learn the basics and framework of responsive portfolio program management. What is portfolio management? How did innovative companies use Responsive Portfolio Management to step ahead of their competition?

Insiders

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The Biggest Difference Between Product Management and Portfolio Management

Product Management University

If you stick to the fact that agile is a development methodology and not a product management framework, it will have no impact whatsoever on your agile process. PPM Explained for B2B WHITE PAPER: Product Portfolio Strategy Does portfolio management impact our agile process?

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How to Achieve Product-Led Growth [+Webinar]

280 Group

For many B2B and B2C products, the framework of a Marketing and Sales “funnel” is well-known and widely-practiced by many software and services companies. You might provide leads with technical information, white papers, third-party endorsements or testimonials, or accomplish this via your demo or evaluation.

Webinar 296
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How To Package & Price Embedded Analytics

This framework from Software Pricing Partners explains how application enhancements can extend your product offerings. How much value could you add?

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Precision in the Language of Messaging

Pragmatic Marketing

Manickam’s team at Boomi, which specializes in cloud-based integration, API management and master data management, starts all messaging and positioning with the same framework. ” Remember the audience—the customer—while building that messaging framework. See below.).

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Precision in the Language of Messaging

Pragmatic Marketing

Manickam’s team at Boomi, which specializes in cloud-based integration, API management and master data management, starts all messaging and positioning with the same framework. ” Remember the audience—the customer—while building that messaging framework. See below.).