How inclusive is your UX research? If anyone were to pick up your product and use it, would they feel safe during their experience, or is there a chance they'd be unintentionally harmed by it?

If a product is only as good as the team that makes it, then a product will only be as inclusive as the perspectives represented during product development.

This is where Experience Gap research comes in, and why inclusive research is crucial for your business and your customers. Your product needs feedback from diverse and marginalized populations to ensure you meet their needs. Without the proper feedback, you risk causing harm, exclusion, and drowning out product users with underrepresented voices.

Join Shakima Jackson-Martinez, Director of Diversity, Equity, and Inclusion at AnswerLab and Kristin Zibell, Director of Research Products and Services at AnswerLab, as they share their approach to Experience Gap research, including:

  • How to determine the inclusivity of your product through Experience Gap research
  • Advice for navigating stakeholder resistance and building a successful business case for this research
  • Careful considerations for designing and developing a product using Experience Gap research

March 16th, 2022 at 11:00 am PDT, 2:00 pm EDT, 5:00 pm GMT


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