If you want to offer a better user experience, it can be tempting to track each and every data point in your product. However, this can quickly get complicated and overwhelming as you collect more and more data. How do you know which metrics will help you improve?

Kirui K. K., Co-founder & CEO Tanasuk Africa, wants you to know that analytics don't have to be complicated to make an impact - no matter the size of your company. Join him as he explains how to create a customer journey map, then use that map to figure out the metrics you need to know - and how to use them.

You'll learn how to:

  • Tell the difference between vanity and actionable metrics
  • Pick the analytics you need to make an impact
  • Quickly and continuously generate insights from your data

August 14, 2019 9:30 AM PDT, 12:30 PM EDT, 5:30 PM BST

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