Product professionals use phrases like "voice of the customer," and "user experience" so often that it can be easy to lose sight of their actual meanings. This phrase blur is dangerous, as it can pull our attention from what should be our real focus: our our customers' and users' needs. How can we, as product professionals, learn to keep customers and users at the heart of our work?
Join Steven Haines, globally recognized thought leader and author, as he guides us through a memorable journey demonstrating how you can walk a mile in your customer's shoes. He'll explore how, by developing true empathy for your users, you can ensure you're creating the features and products they actually want.
You'll come away understanding:
- How being customer-focused can help you gain competitive advantage
- Tactics for developing empathy for your users
- How to encourage innovation through better customer understanding
September 11th, 2019 11:00AM PDT, 2:00PM EDT, 7:00PM BST
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