People often think of UX Research as a highly tactical approach to improving the usability or visual appeal of a website or digital product. While good UX research will certainly validate and provide tactical improvements to an existing design, using it for validation alone would be like using your iPhone solely to tell time! Business leaders, product teams, and technology organizations (or those in the process of becoming technology organizations) can help their strategies and teams succeed by maximizing their UX Research.

Join Marina Foglietta-Tereo, Head of UX Research at AXA Insurance, as she explores the unrecognized organizational, cultural, and strategic benefits of an in-house, central and mature UX Research team. Going beyond the tactical applications of UX Research during product development and strategic planning can aid digital transformation, spark innovation and embed a product mindset.

In this webinar, Marina will help you:

  • As a business or product leader - understand why you should invest in building an in-house UX Research team
  • As a product manager, designer, or UX researcher - convince your leadership of the need to invest in this competency

Brought to you by: