Building Products Your Customers Love with Empathy and Human Insights

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Product teams are continuously under tight deadlines to quickly validate new ideas, features and offerings to innovate successfully, ensure product market fit, and avoid rework. Without the customer’s perspective these teams often end up wasting time and resources building features that customers don’t use.

In this webinar, we will highlight the critical areas during the design and development process when reaching out to customers, understanding their needs, testing hypotheses, and refining your approach is imperative. We'll provide examples as well as tangible tips for building customer empathy without delaying your design process.

Join Daniele Hohol, Senior Product Manager at UserTesting, and Lija Hogan, UserTesting’s Customer Experience Consultant, as they share practical tips for utilizing customer feedback without delaying the product development process.

In this session, you will learn:

The critical areas during the product design and development process when you need to reach out to customers
How to use customer feedback to understand their needs, test hypotheses, and refine your approach through ongoing feedback along with real-life examples
Practical tips for pulling in customer feedback without delaying your process

...and more!

Save your seat today!

July 22nd, 2021 at 12:30 pm PDT, 3:30 pm EDT, 8:30 pm GMT

Brought to you by:

Lija Hogan, Customer Experience Consultant at UserTesting & Daniele Hohol, Senior Product Manager at UserTesting

Lija Hogan

Lija Hogan is the Customer Experience Consultant at UserTesting. She previously grew and led the UX research team at ForeSee, where she was able help customers leverage behavioral and attitudinal analytics alongside qualitative insights to help tell compelling stories about customer experiences across a wide variety of industries. She has been a passionate UX research educator for 7 years at the University of Michigan, because she loves introducing those new to the profession to our ever- evolving language and methods. She enjoys working from home, surrounded by a library that is slowly taking over her house, a kitchen that supports her aspirationally semi-pro cooking obsession, and in her off time, ferrying her daughter to extracurriculars.

Daniele Hohol

Daniele is a Senior Product Manager at UserTesting, where he is helping to democratize research by extending customer workflows through integrations, as well as building and launching an API Ecosystem from the ground up. His passion for making qualitative and quantitative insights actionable come from his background as an engineer, and for almost 10 years, as a Product Manager building highly impactful Machine Learning, Data, and Growth Platforms at companies such as Uber and Electronic Arts. He believes product management has the opportunity to be the force multiplier in any team, and his favorite type of problems to solve are those that not only solve customer problems but also help transform organizations in the process. He's a proud dad of 4 year old Seba, and a 7 year old stubborn Corgi named Winnie. One thing he's looking forward to the most is being able to travel around the world and enjoy good food and tasty cortados.

Product Management Today