Sam and Jessica faced a problem that many product managers face: their customers wanted better analytics and reporting, but analytics wasn’t the core function of the SaaS product Sam and Jessica manage. To make things tougher, they needed something flexible, scalable and capable of serving different user types.

Sam and Jessica will walk through how they:

  • Discovered the data and analytics needs of their users, including understanding what data sources they needed access to
  • Balanced competing priorities and managed expectations
  • Evaluated their options for building a solution themselves or buying something
  • Overcame challenges such in permissions, design, and models for future flexibility

Daniel Mintz, Chief Data Evangelist of Looker, will join as well to give a broader view of how product owners are integrating analytics into their products to create stickier experiences and drive new revenue streams.

If your users would want analytics as part of their interface, you don't want to miss this session.

August 21, 2018 11:00 AM PDT, 2:00 PM EST, 6:00 PM GMT

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