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Customer Success – How To Build Relationships With Customer Executives

Product Management University

As the customer success manager (CSM) role evolves into more of a strategic customer leadership role versus a tactical reactionary role, it’s critical to build relationships with customer executives, and in most cases, it’s not as difficult as you think. Kudos if you’re already there. Here’s the best part as it relates to your day-to-day.

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Authentic Leadership Practices

The Product Coalition

I recently attended an excellent leadership programme, which led me to reflect more deeply on what makes a stand out leader. Of course, a large part of leadership is about designing good domain strategy & operating models etc, but this article focuses on the more emotive, people elements. Recognition for what they do.

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Insights from the #mtpcon Product Leadership Forum – Part 3

Mind the Product

In Part 3 of our Product Leadership Forum recap, you can see an overview of the remaining insights from this year’s #mtpcon London Product Leadership Forum (if you missed them, you can take a look back at Part 1 and Part 2). Julia Harrison – Head of Product at Government Digital Service. Give people flexibility.

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Product Positioning Strategy In Economic Volatility: Lessons From The Obviously Awesome April Dunford

Gainsight

April Dunford sat in the back of a marketing class at Northwestern University in Chicago, where her professor gave an example of a product positioning statement. By filling in the appropriate answers, you would design a product positioning statement that would suffice for your product and company. Positioning is not a tagline. .

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Good Strategy, Bad Strategy

Product Bookshelf

Good Strategy Bad Strategy: The Difference and Why It Matters by Richard Rumelt. The big idea: Strategy is not goal-setting, vision creation, or agreeing on principles and aspirations. Bad strategy isn’t the absence of strategy; it’s typically the result of refusing to identify the core problem.

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The Product of You by Melissa Perri

Mind the Product

Melissa begins by describing how there are over 11,000 open Head of Product positions available in the EU today – one of which could be yours. How can you position yourself well now for a future as a product leader, and, once you get the job, what do you do? Portfolio and product strategy. Preparing for the C-Suite.

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Introducing the Speakers for MTP Engage Manchester 2019

Mind the Product

Garry Prior has been in and around the technology industry for more than 20 years, largely in product management / product leadership roles. This puts him in a unique position to bridge the gap between corporations and startups, fostering open innovation. Sophie Manton – Independent Consultant.