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Document. Refine. Repeat! Mastering the Product Process.

280 Group

That’s the thought behind every product innovation, from software platforms to mobile devices, food products, furniture or any consumer product y ou can imagine. During the Plan phase, Product Managers perform detailed market research, customer research and a competitive analysis, to understand the product’s market potential.

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How to get stakeholder buy-in for user research: 31 expert tips

Userzoom

Armed with the proper tools, guidance and methods of communication, you should be able to convince anyone within your organisation about the value of user research and the positive impact it will have on the bottom line – without resorting to cattle-prods, lies or locking yourself in the stationery cupboard and having a very loud cry.

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Built for you: Improved Surveys, enriched push notifications, Australian data hosting, and more

Intercom, Inc.

For example, you can segment your NPS® scores by region, product feedback by user persona, churn reasons by subscription type, and more – enabling you to better understand your customers and quickly take action based on their feedback. Increase engagement with enriched mobile push messages. Satmetrix Systems, Inc.,

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How AI Transformation Impacts the Digital Marketing Industry

The Product Coalition

One of the main benefits of AI transformation in marketing is gaining a deeper comprehension of customer behavior. An enhanced user and consumer experience AI can significantly transform the digital marketing space by enhancing the user experience. How does AI assist businesses in such an uncertain industry?

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Best Marketing Analytics Tools For Product Marketing Managers

Userpilot

Here are the key features to look for in an analytics tool: segmentation, tracking capabilities, A/B testing , and data visualization with analytics dashboards. It features advanced segmentation , feature tagging, custom events, product experimentation, in-app messaging , and customer feedback tools.

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Respect the inbox: How to better your customer communications

Intercom, Inc.

We’ve written a lot about how to send the right message at the right time. And while timing is important, how many messages you send also plays a role in your customers’ experience. If your customers feel they’re receiving too many messages, it’s not just about message volume. Message relevance.

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The role of UX research now and beyond the COVID-19 pandemic

Userzoom

I’m in the unusual position of seeing directly (and indirectly) how hundreds of businesses’ digital departments across different industries have reacted to COVID-19, through my role as a UX research partner at UserZoom. Ugly research practices are rearing their heads. Image by Nick Bolton.