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Stress-Out Your Buyers (a little) For More Effective Product Positioning

Product Management University

Effective product positioning comes in many forms. For more effective product positioning, your bold headings, titles, themes, and leading statements should be something that every buyer would agree with, and worded in a way that causes buyers to relive their biggest headaches. So what does?

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5 Positive Things SaaS CEOs And Leaders Should Do To Get Through COVID-19

Gainsight

Wondering why the government couldn’t protect us. ” We need a pathway to take positive action. To reassert some positive control over our universe. So here are five positive, proactive things I want to challenge you to do, based upon our five values at Gainsight. Listening to the news on AM radio.

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Product Positioning Strategy In Economic Volatility: Lessons From The Obviously Awesome April Dunford

Gainsight

April Dunford sat in the back of a marketing class at Northwestern University in Chicago, where her professor gave an example of a product positioning statement. By filling in the appropriate answers, you would design a product positioning statement that would suffice for your product and company. Positioning is not a tagline. .

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Digital Sustainability: A Growing Frontier in Software Development

The Product Coalition

As software builders, we are uniquely positioned to influence this environmental trajectory. The good news is that many carbon account software vendors serve enterprises and government organizations. By integrating sustainable practices and tools into our work, we can drive significant positive changes for the environment.

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Customer Success – How To Build Relationships With Customer Executives

Product Management University

The expanded CSM role presents a great opportunity to establish a stronger leadership position internally by defining the structure for all customer interactions with each account, including executive access if that structure is not already in place. They’re also critical to the success of product management, product marketing and sales.

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Atlassian stands with Ukraine

Atlassian

To our customers, vendors, partners, and investors: We are appalled by the actions of the Russian Government in its invasion of Ukraine. We condemn the actions of the Russian Government, and we stand with Ukraine and its people in their fight to maintain their freedom and sovereignty. Our Foundation appeal.

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Mapping Homeownership: An Ethnographic Expedition through 2023’s Real Estate Landscape

UX Planet

FHA is a government loan grant for first-time homebuyers, while VA provides loans to military veterans. Buyers learn about the sewage systems, pipes and, other hardware of construction uncovering both positive and negative aspects of the property.