Gainsight
OCTOBER 5, 2020
April Dunford sat in the back of a marketing class at Northwestern University in Chicago, where her professor gave an example of a product positioning statement. By filling in the appropriate answers, you would design a product positioning statement that would suffice for your product and company. Positioning is not a tagline. .
The Product Coalition
MAY 14, 2021
Market penetration strategies can be defined as an effort of increasing market share for current products or services of the firm by marketing activities. In fact, market penetration has never been an affordable strategy that might burn the company budget in a short time. So, when will companies execute market penetration strategy?
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Product Management University
SEPTEMBER 10, 2023
The expanded CSM role presents a great opportunity to establish a stronger leadership position internally by defining the structure for all customer interactions with each account, including executive access if that structure is not already in place. They’re also critical to the success of product management, product marketing and sales.
Product Bookshelf
NOVEMBER 22, 2020
Good Strategy Bad Strategy: The Difference and Why It Matters by Richard Rumelt. The big idea: Strategy is not goal-setting, vision creation, or agreeing on principles and aspirations. Bad strategy isn’t the absence of strategy; it’s typically the result of refusing to identify the core problem.
The Product Coalition
JANUARY 27, 2024
As software builders, we are uniquely positioned to influence this environmental trajectory. This strategy is most effective in data centers and cloud environments, as it increases the workload handled by each server, enhancing energy efficiency by reducing the number of servers needed.
280 Group
AUGUST 3, 2023
Many of the core elements in the 280 Group Blueprint remain true to what was in the Optimal Product Process while providing some needed updates that include communication and governance checkpoints. In that role he takes the lead on all content strategy and production as part of the 280 Group’s overall marketing efforts.
Mind the Product
MARCH 20, 2020
Melissa begins by describing how there are over 11,000 open Head of Product positions available in the EU today – one of which could be yours. How can you position yourself well now for a future as a product leader, and, once you get the job, what do you do? Portfolio and product strategy. Preparing for the C-Suite.
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