Roman Pichler

AUGUST 11, 2020

More Information : 8 Tips for Creating A Compelling Product Vision and Strategize , pp. Target Group is (too) Big and Heterogenous. Problem : A very big and diverse target group makes it hard to formulate a crisp, compelling value proposition and strong standout features. 94, How to Lead in Product Management , pp.

Vision 348

Vision User Testing Product Research Research Software 348

Userpilot

AUGUST 30, 2024

What are the different marketing research methods product marketing teams can use to inform their strategies? You will also learn about different types of market research and how to conduct it step by step. Focus groups : Sessions leveraging group dynamics to extract diverse insights.

User Testing 101

User Testing Research Software Market Research Product Research 101

Mind the Product

APRIL 24, 2018

We could only conclude that we had launched the product with positioning that was too generic, and that our goal – to convert all Mac users around the world, instantly – was too broad. Yaroslav Stepanenko, Product Marketing Manager at Setapp.com in front of our early customer acquisition funnel performance stats.

User Testing 161

User Testing Customer Feedback Customer Experience Data Visualization 161

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed.

Research Software 105

Research Software Analytic Tools Product Marketing Product Research 105

The Product Guy

OCTOBER 9, 2018

However, this is a naïve analysis that overlooks lost market share due to poor strategic thinking, or the demoralizing effect on engineers having to repeatedly rewrite code because of poor product-market fit. I was able to collaborate closely with the senior director of product at my company on this work. Jeremy Horn.

Weak Development Team 326

Weak Development Team Product Strategy Strategy Development 326

Product Talk

DECEMBER 9, 2020

Hi there, Product Talk readers! We can’t wait to share our latest Product in Practice with you. For this story, we spoke with a product team leading the Digital Hotels vertical at Seera Group , a travel and tourism company based in the Kingdom of Saudi Arabia (KSA). Tweet This. Tweet This.

Travel 168

Travel Data Visualization Product Research Research Software 168

Userpilot

JULY 1, 2024

Product market research is essential for comprehending your customer base, competition, and the prevailing trends within the industry. It involves collecting and evaluating information that can guide you in making well-informed decisions about your product offerings. Focus groups. Product trials. Interviews.

Research Software 59

Research Software User Testing Analytic Tools Feedback Software 59

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Successfully launching a product requires proper planning which usually follows specific steps and checklists. Market Research.

Product Research 98

Product Research Feedback Software Research Software Product Marketing 98

Userpilot

SEPTEMBER 4, 2023

And while each segmentation method has advantages, psychographic segmentation can truly turn your product into a growth engine. TL;DR Psychographic segmentation is a marketing strategy that divides the market into smaller groups based on personality traits, lifestyle, social class, attitudes, interests, and values.

Product Research 104

Product Research Data Visualization User Testing Research Software 104

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 98

Product Marketing Onboarding KPIs User Testing Marketing 98

Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. In this article, we dive deep into what a product marketing framework is and explore its essential components.

Feedback Software 105

Feedback Software Research Software Analytic Tools Product Research 105

Userpilot

JULY 10, 2024

Businesses invest heavily in product marketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. Product management focuses on building the right SaaS products.

Analytic Tools 98

Analytic Tools Feedback Software Research Software User Testing 98

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How about some product marketing examples? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? What is product marketing? Let’s dig in!

Feedback Software 98

Feedback Software Research Software Product Research User Testing 98

Userpilot

APRIL 25, 2024

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Userpilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research?

Research Software 52

Research Software User Testing Market Research Data Visualization 52

The Product HQ

JUNE 1, 2024

Are you looking for the top group product manager skills to excel in this career? The group product manager position is a new role that gained popularity over recent years. One of the main reasons for this popularity is that it allows cross-functional collaboration to create products and increases customer satisfaction.

User Testing 52

User Testing Product Research Product Management Product Manager 52

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

The Product Bistro

JUNE 14, 2016

Even though structured customer visits are technically “ marketing ” research, for them to be valuable requires that many of the key groups in the organization are involved. Also, participation by marketing is useful, as often Product Management is part of the marketing team. The Planning.

Technical Advisors 170

Technical Advisors Product Research Finance User Testing 170

Userpilot

JULY 24, 2024

Benefits of a product strategy framework include better alignment between product development and business goals and improved user satisfaction. Start by defining product vision and mission to give clarity to your team and determine the right direction to move. What is a product strategy framework? User persona example.

Data Visualization 111

Data Visualization Framework Product Strategy Analytic Tools 111

The Product HQ

MAY 10, 2024

Do you aim to become a Group product manager or have a product management career in your dream company but have no experience playing the role? A Group Product Manager (GPM) is at the top of the hierarchy of product managers and leads a team of product managers. Otherwise, skip ahead.

Customer Experience 52

Customer Experience Product Management Product Manager User Testing 52

Userpilot

SEPTEMBER 23, 2022

What is the product-market fit framework? How is product market fit different from product-customer fit? What should a product manager do to achieve and maintain the PMF? Product-market fit and product development are interconnected and happen in parallel. Let’s jump in!

User Testing 59

User Testing Product Research Feedback Software Framework 59

The Product Coalition

SEPTEMBER 4, 2023

This means not only leveraging quantitative data but also doing market research and generative interviews with a wide range of users from different demographics, backgrounds, and usage patterns. While diverse research takes time, and relying on product analytics alone may seem like a quicker alternative, it has downsides.

User Testing 148

User Testing Customer Feedback Vision Customer Experience 148

Intercom, Inc.

OCTOBER 15, 2020

Bob is the President & CEO of The Re-Wired Group and serves as a Fellow at the Clayton Christensen Institute. As a visual thinker, teacher, and creator, Moesta has worked on and helped launch more than 3,500 new products, services, and businesses across nearly every industry. People keep talking about product market fit.

Research Software 265

Research Software Feedback Software User Testing Customer Experience 265

Roadmunk

OCTOBER 5, 2017

While product managers puppeteer a product journey end-to-end, product marketing managers tend to be the masterminds behind releasing said product to market. Despite this generally accepted understanding, coordinating product releases of any size can still get messy. Jeffrey Vocell. Company: HubSpot.

Product Marketing 55

Product Marketing Marketing Product Research Research Software 55

The Product Coalition

DECEMBER 21, 2020

Before we dive deep into the intricacies of product idea validation, here’s a diagram that neatly summarizes the whole process. Market research Every product design cycle should start with a robust research phase. For example: Facebook groups: Look at competitors’ customers’ profiles to pull demographic info.

User Testing 174

User Testing Product Research Research Software Feedback Software 174

Userpilot

JULY 29, 2024

A thorough competitive analysis report includes an executive summary, company overview, product/service analysis, marketing/sales analysis, SWOT analysis, and conclusions/recommendations. Identify direct and indirect competitors via market research to better position your product.

Data Visualization 111

Data Visualization Research Software Reporting Tools Feedback Software 111

Userpilot

JUNE 20, 2023

First, you need to clearly define the product goals, the problems it solves, and its alignment with the organization’s business goals. Next, it’s time for market research which focuses on industry trends , assessment of the competitive landscape, and evaluation of the financial viability of the solution. Goal setting framework.

User Testing 98

User Testing Product Research Feedback Software Customer Feedback 98

Lenny Rachitsky

JUNE 11, 2024

Explain the product-market-fit survey by Rahul Vohra c. Doing market research 12. Notion’s AI go-to-market strategy 13. Provide a detailed overview of Deel’s go-to-market strategy 14. There are group discounts , gift options , and referral bonuses available.

User Testing 122

User Testing Research Software Analytic Tools Technical Review 122

Userpilot

JANUARY 9, 2023

Micromarketing is a form of marketing that targets specific individuals or really small groups. Micromarketing strategies are tailor-made to fit the needs and desires of this niche group. Traditional marketing strategies are more macro, targeting as many potential customers as possible with each campaign.

Research Software 98

Research Software User Testing Strategy Customer Experience 98

Userpilot

JULY 22, 2024

A well-executed expansion strategy leads to increased sales and market share, improved customer satisfaction , and better competitive advantage. However, expansion poses three broad risks: new market, operational, and financial challenges. There are four types of Product Market Expansion strategies.

Research Software 103

Research Software Feedback Software Analytic Tools User Testing 103

PMLesson's Ace the PM Interview

MAY 5, 2020

Robin was a Product Marketing Manager at Google and now a Product Manager at Google. He'll deep-dive on what a typical day as a Google Product Marketing Manager looks like. I worked in Product Marketing at Google for 5 years across 3 different continents across consumer products like Google Search in the U.S

User Testing 52

User Testing Product Marketing Product Research Marketing 52

Intercom, Inc.

AUGUST 17, 2018

We’ll use the live chat keyword group as an example to walk through it. For example, maybe one of your products isn’t converting as well as others, but when it does convert, it brings in higher revenue. Figure out who your ideal customers are using internal data or market research and then segment your ad campaigns accordingly.

User Testing 136

User Testing Data Visualization Advertising Weak Development Team 136

Alchemer Mobile

OCTOBER 19, 2023

Market Researchers who want to understand audience groups with precise segments and targeting across surveys and studies, and who want to generate audience lists from past study participants.

Data Visualization 130

Data Visualization Product Research Customer Feedback User Testing 130

Userpilot

MAY 5, 2022

Following the product management process results in continuous product discovery, design, and development; overall, it improves the chances of success. The product management life cycle consists of seven main stages: You start with Market Research to assess the external business environment and identify the needs of the users.

Product Research 98

Product Research User Testing Research Software Feedback Software 98

Roy Madden

JANUARY 29, 2021

Establish data-oriented practices to optimize performance and continually improve the efficiency and impact of marketing channels. Grow and lead the product marketing team. You have 5+ years of marketing and demand generation experience with a proven track record of growing revenue from $5M to $25M ARR.

Marketing 118

Marketing White Paper User Testing Customer Experience 118

Userpilot

JUNE 12, 2023

TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. Typeform – best for long-form market research surveys. What are marketing surveys? Marketing survey templates in Userpilot. Book a demo to learn more.

Data Visualization 97

Data Visualization Product Research Research Software Analytic Tools 97