Remove Groups Remove Market Research Remove Product Strategy
article thumbnail

Create a User Persona: Your Blueprint for Product Growth [+ Template]

Userpilot

Do market research Before Userpilot had active users, we built our personas using market research as the backbone. Market research is essentially the systematic process of learning about your potential customers and the market landscape. Don’t make any exceptions and do additional research if needed.

article thumbnail

🚀 The AI Product Manager: How Artificial Intelligence is Transforming the PM Role

The Basics of Product Management

Get ready to become an AI Product Manager. From market research to roadmap prioritization, AI is reshaping how PMs operate, make decisions, and deliver value. Market Research: From Manual to Machine-Learned Market research has always been a cornerstone of product strategy.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top Retention and Churn Product Manager Roles (+ Candidate Spotlight)

Userpilot

HubSpot: Group Product Manager, Growth Onboarding The HubSpot Product team is passionate about building tools that help small and medium-sized businesses market, sell, serve their customers, and ultimately grow better. Boosted customer retention by 40% through market research and iteration on user-driven features.

article thumbnail

Playing to Win by Roger Martin

Sachin Rekhi

Product type - What kinds of products and services will you offer? Consumer segment - What groups of consumers will you target? Vertical stage of production - In what stages of production will you engage? In which price tier? Meeting which consumer needs? Distribution channel - How will you reach your customers?

article thumbnail

504: Market Research for Product Innovation – with Chip Chomyn

Product Innovation Educators

Why market research is product managers’ secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. Introduction In the world of product management and innovation, market research is like a compass.

article thumbnail

How to Develop, Articulate, and Sell Product Strategy

The Product Guy

I became a product manager because I wanted to take a more strategic role at my company. First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder).

article thumbnail

Common Product Vision Board Mistakes

Roman Pichler

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. More Information : 8 Tips for Creating A Compelling Product Vision and Strategize , pp. Target Group is (too) Big and Heterogenous.

Vision 348