280 Group

JULY 19, 2020

280 Group today announced the availability of a new offering, it’s Digital Product Management (DPM) course. Our mission is to empower Product Managers with the best tools and skills so they can seize the opportunity to deliver digital products that matter,” said Rina Vernovskaya, CEO of 280 Group. Experience Matters.

Certifications 296

Certifications Product Management Product Manager Management 296

280 Group

NOVEMBER 13, 2020

Category: Market Strategy. 4: Product Manager vs Product Marketing Manager. Category: Market Strategy. The Product Marketing Manager is responsible for successfully getting the product off the shelf. #5: Think of it as the “Marketing MVP.” appeared first on 280 Group. Author: Ken Feehan.

Product Management 296

Product Management Product Manager Analytic Tools Data Visualization 296

280 Group

OCTOBER 4, 2023

For our next installment of our Women in Product Management Series, I interviewed Pinar Alpay , Chief Product & Marketing Officer at Signicat. I’m now the Chief Product and Marketing Officer at Signicat where we offer products that cover the entire digital identity lifecycle and I love it.

Marketing 317

Marketing Product Marketing Product Management Product Manager 317

280 Group

OCTOBER 29, 2022

According to a recent 280 Group poll, only 32% of organizations currently have a defined Product Marketing Manager role. This position has gained traction in enterprise organizations over the past few years, and for good reason: Product Marketing is essential for getting the word out about a product and driving sales.

User Testing 296

User Testing Product Marketing Product Research Research Software 296

280 Group

MARCH 28, 2023

That was until my eyes were opened a couple weeks back when I did a three-day, in-person “Optimal Product Management” training with 280 Group. For context: I am a content marketer. Other placards were also on the table, and it became clear I had been assigned a table/group before entering the room.

Product Marketing 156

Product Marketing Marketing User Testing Customer Experience 156

Lenny Rachitsky

MARCH 10, 2024

He’s the author of two of the most foundational books for product teams and product leaders ( Inspired and Empowered ), he’s the founder of Silicon Valley Product Group (one of the longest-running product advisory groups), and he’s almost certainly worked with more product leaders and teams than any human alive.

CTO Coach 87

CTO Coach Product Research Product Management Product Manager 87

280 Group

JULY 23, 2021

For our next installment of the Women in Product Management Series, I interviewed Cecile Leroux, Group Vice President, Product Research & Innovation at UKG (Ultimate Kronos Group). Nicole Tieche is Solutions Specialist at 280 Group. 280 Group is the world’s leading Product Management training and consulting firm.

Research Software 296

Research Software Product Research User Testing Feedback Software 296

The Product Coalition

MARCH 3, 2024

Let’s explore how CRM marketing helps to better anticipate customer behavior. So, how can CRM marketing help you achieve this elusive power of prediction? So, how can CRM marketing help you achieve this elusive power of prediction? But how does your CRM marketing play a role in this predictive magic?

Data Visualization 128

Data Visualization Analytic Tools Marketing Customer Experience 128

280 Group

APRIL 12, 2021

Status of the Job 2021: Product Marketing Manager. As organizations scrambled to innovate and deliver tools and technologies that enabled digital transformation, Product Marketing Managers moved into the spotlight. What is a Product Marketing Manager? Product Marketing Manager Salary for 2021.

Data Visualization 290

Data Visualization Product Marketing Marketing Reporting Tools 290

Product Management University

FEBRUARY 12, 2024

If you’re looking to climb the product marketing career ladder faster, here are five things you can do that’ll accelerate your climb. As a product marketer though, this is more about your strategy and execution tactics that lead to year-over-year revenue growth. Product marketing is not for prickly people with a “can’t-do” attitude!

Product Marketing 147

Product Marketing Marketing Customer Experience Differentiation 147

280 Group

AUGUST 23, 2021

There is considerable overlap between the responsibilities of Brand Managers and Product Marketing Managers (PMM). Like a PMM, the Brand Manager must possess a thorough understanding of a company’s products and services and the market(s) the organization serves. Today’s marketing teams are data-driven. Overlap in Roles.

Branding 317

Branding Data Visualization Product Marketing Reporting Tools 317

Product Management University

MARCH 30, 2023

The lint roller makers have figured out that they can generate more revenue by marketing the same product to a whole new market segment — pet owners — under a clever new name. For most B2B organizations, vertical marketing yields nothing but upside, especially if your products and services are a commodity or will be soon.

B2B 130

B2B Marketing Customer Experience Healthcare 130

DevelopmentCorporate

OCTOBER 24, 2022

The Software Equity Group (SEG) regularly publishes quantitative research on the software and SaaS market M&A activity. They recently published their SEG Snapshot: 3Q22 SaaS Public Market Update -you can download it for free here. The SEG SaaS Index contains 110 publicly traded SaaS companies.

Research Software 40

Research Software Marketing Download Enterprise 40

DevelopmentCorporate

APRIL 28, 2022

The Software Equity Group recently published their SEG Snapshot: 1Q22 SaaS Public Market Update. The impact of the market downturn can be clearly seen across all categories of SaaS. The post Software Equity Group Q1 2022 SaaS Public Market Update appeared first on Development Corporate.

Marketing 52

Marketing Development Product Management Product Manager 52

280 Group

SEPTEMBER 16, 2021

If your answer is no, it’s because it didn’t make it very far in the market. Buyers reported that the technology was too primitive for its high price point, and the console didn’t sell well among the majority of young gamers, because it was marketed toward nostalgic adults who would appreciate the old-school technology and style.

Positioning 296

Positioning Reporting Tools Marketing Research Software 296

280 Group

NOVEMBER 8, 2021

280 Group set out to answer these important questions (and more) in the second edition of its Product Management Skills Benchmark Report, a global survey that examines the skills of Product Managers across 15 dimensions or skill sets. A key take-away from the report that came as no surprise to 280 Group?

Product Research 156

Product Research Certifications Product Management Product Manager 156

280 Group

NOVEMBER 14, 2020

Author: Ken Feehan Category: Market Strategy. 4: Product Manager vs Product Marketing Manager. Author: Bill Haines Category: Market Strategy. The Product Marketing Manager is responsible for successfully getting the product off the shelf. #5: Think of it as the “Marketing MVP.” appeared first on 280 Group.

Product Management 156

Product Management Product Manager Analytic Tools Data Visualization 156

280 Group

MARCH 11, 2022

This article details general Product Marketing Manager salary data based on salary information reported by Salary.com in January 2022. . Status of the Job 2022: Product Marketing Manager. What is a Product Marketing Manager? . If we learned anything from the past two years, we learned to expect the unexpected.

Product Marketing 156

Product Marketing Reporting Tools Marketing Data Visualization 156

Userpilot

OCTOBER 16, 2023

Like any form of analytics, product marketing analytics is all about capturing key data and optimizing the customer experience using that data. Unlike marketing analytics which focuses on replicating marketing successes, product analytics focuses on improving the product. What is marketing analytics?

Data Visualization 105

Data Visualization Analytic Tools Onboarding KPIs Feedback Software 105

Userpilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research? The outcome?

Research Software 52

Research Software User Testing Market Research Data Visualization 52

280 Group

MARCH 22, 2022

For our next installment of the Women in Product Management Series I interviewed Xo chitl Javier , Director, Product Management & Strategic Marketing at Thermo Fisher Scientific. The team helped launch products to the market and I thought it was fascinating. How did you get into product management?

Product Management 296

Product Management Product Manager Marketing Feedback Software 296

Mixpanel

MAY 2, 2023

But here’s a little secret: More than half of our users today are actually on marketing teams. Product and marketing teams have to collaborate very closely to drive growth, especially when the goal is product-led growth (PLG). Traditional marketing analytics tools were built for just the web, but marketing channels have evolved.

Data Visualization 119

Data Visualization Analytic Tools Embedded Analytics Marketing 119

Userpilot

AUGUST 10, 2023

In a dynamic and fast-evolving world, understanding where you can leverage automation is important: behavioral marketing automation is quickly becoming a valuable skill for product marketing professionals. Without further ado, let’s dive into the world of behavior-based marketing automation! What is behavioral marketing?

Analytic Tools 98

Analytic Tools Feedback Software Marketing Product Marketing 98

svpg

AUGUST 16, 2022

By Martina Lauchengco The Market Side of Product/Market Fit I see so many companies find an initial beachhead of customers, think they have product/market fit, and then find their growth stalling. But it’s often because not enough attention was paid to market fit. Discovering the product and its market.

User Testing 108

User Testing Marketing Product Marketing 108

TryMyUI

MAY 29, 2020

Did you know TryMyUI is a marketer's dream for remote focus groups? million testers makes getting focus group feedback for marketing videos fast, easy, and affordable! Learn how marketers and ad agencies are utilizing our platform for their focus group needs. Our pool of over 1.5

Marketing 59

Marketing Feedback Software Blog 59

Userpilot

SEPTEMBER 4, 2023

Customer segments enable you to find/understand your target audience and boost engagement, making them an important marketing tool. TL;DR Psychographic segmentation is a marketing strategy that divides the market into smaller groups based on personality traits, lifestyle, social class, attitudes, interests, and values.

Product Research 103

Product Research Data Visualization User Testing Research Software 103

Mind the Product

DECEMBER 13, 2022

New products get tested and brought to market every day across different scales and sectors. What are the most essential go-to-market keys to make a product launch successful? Read more » The post Bringing products to market – Lea Hickman on The Product Experience appeared first on Mind the Product.

Marketing 146

Marketing Product Research Product launches Testing 146

280 Group

JUNE 27, 2023

Today, we’re excited to announce the 280 Group Blueprint, a new and improved visual representation of the ideal outcome driven product management process. This is also a key time to determine product-market fit. The 280 Group Playbook While the Blueprint is a great plan, it takes tools and skills to build skyscrapers.

Product Research 69

Product Research Product Management Product Manager User Testing 69

Lenny Rachitsky

APRIL 11, 2024

Before Cover, Todd oversaw product development for Facebook’s Newsfeed, Photos, and Groups. examples: Vanta, Lattice, Persona] Level two: Developing product-market fit. examples: Looker, Ironclad] Level three: Strong product-market fit, where the fish are jumping into the boat. Likely a pre-seed or seed-stage company.

User Testing 97

User Testing Framework Product Marketing Marketing 97

The Product Coalition

OCTOBER 20, 2023

With AI technology, marketers can identify microtrends and even predict trends, saving time and resources through automated digital marketing services. The marketing industry is not immune to this digital transformation, as prominent brands are beginning to take advantage of the opportunities it presents. billion U.S.

Data Visualization 115

Data Visualization Artificial Inteligence Reporting Tools Customer Communications 115

Userpilot

NOVEMBER 30, 2023

How do product managers identify market gaps? TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. A market gap can be caused by missing functionality or poor user experience.

User Testing 105

User Testing Data Visualization Feedback Software Research Software 105

Intercom, Inc.

MAY 13, 2022

A marketing campaign is a well-planned and executed strategy for increasing brand recognition, engagement, sales, and/or customer loyalty. . There are many different types of marketing approaches that can be incorporated into a marketing campaign. Affiliate marketing, where you partner with another brand to market your products.

Marketing 118

Marketing Feedback Software Advertising Customer Experience 118

Userpilot

DECEMBER 21, 2022

Marketing analytics tools are a product marketing manager’s best friend. In this article, we cover: What are marketing analytics tools and why they are essential for marketing teams and marketing agencies? Key features to look for when shopping around for marketing tools. Let’s get started.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Research Software 98

The Product HQ

FEBRUARY 1, 2023

Curious to know how to advance your career as a long-term product manager as either s group product manager or principal product manager? While it is a senior position, there are numerous career paths, such as Group Product Manager (GPM) and Principal Product Manager (PPM). What Does A Group Product Manager Do?

Product Management 52

Product Management Product Manager Certifications User Testing 52

Userpilot

OCTOBER 15, 2023

How do you leverage product analytics marketing automation to boost customer acquisition, retention, and account expansion? TL;DR Product analytics marketing automation involves using product analytics to track product usage and customer behavior to develop automated marketing experiences. moment in the most direct way.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 105

DevelopmentCorporate

JULY 2, 2021

The Software Equity Group’s Q1 2021 M&A Update & SaaS Public Market Update show continued record valuations for both on-premise and SaaS firms. The post Software Equity Group Q1 2021 M&A Update & SaaS Public Market Update appeared first on Development Corporate.

Marketing 52

Marketing Development Product Management Product Manager 52