The Art of Naming: How To Overcome Challenges in Naming Products, Services, and Companies
The Product Coalition
SEPTEMBER 23, 2023
How long does it take to name a baby? And how do you go about exploring options and choosing a winning name? But naming a business, product, or service shouldn’t feel so personal, should it? When I help teams through this process, I employ a few methods to get the group back on track, which you can borrow for your own work.
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