The Product Coalition

MARCH 8, 2024

Explore digital transformation strategies for enterprises Have you wondered why digital transformation strategies are a necessity? This comprehensive guide empowers you to harness the power of digital transformation strategies, propelling your business toward a thriving future. What are digital transformation strategies?

Enterprise 134

Enterprise Research Software Feedback Software Strategy 134

Userpilot

APRIL 3, 2024

PLG and SLG differ in focus: PLG centers on product appeal for growth, while SLG relies on sales strategies and personal interactions. ” Analyze direct and indirect competitors’ successes and failures, refining your strategy to enhance your product’s market position. Tailor the customer journey with Userpilot.

Analytic Tools 104

Analytic Tools Feedback Software Customer Experience Onboarding KPIs 104

Nulab

SEPTEMBER 22, 2021

Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Research part 1: Qualitative research for competitive positioning. Any good positioning strategy begins with plenty of research. Let’s get started! The bottom line?

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

280 Group

NOVEMBER 14, 2020

We’d like to thank our readers who help drive our content initiatives to produce proven, practical, and actionable strategies. Author: Ken Feehan Category: Market Strategy. Author: Bill Haines Category: Market Strategy. ” Here the acronym stands for: Messaging, Value proposition, and Positioning.

Product Management 156

Product Management Product Manager Analytic Tools Data Visualization 156

Product Management University

APRIL 17, 2024

If you want to create a revenue plan with sales that gives you a more realistic chance of hitting your revenue targets, give some thought to a broader market strategy where each product plays a role versus a marketing plan for each product. According to a Gartner Group article in January 2024 , they expect AI software to grow at a CAGR of 19.1%

Reporting Tools 147

Reporting Tools Artificial Inteligence Customer Experience Healthcare 147

The Product HQ

FEBRUARY 1, 2023

Curious to know how to advance your career as a long-term product manager as either s group product manager or principal product manager? Product managers are responsible for establishing a product’s vision and long-term business strategy while ensuring that all stakeholders are aware of said strategy. Then look no further.

Product Management 52

Product Management Product Manager Certifications User Testing 52

PMLesson's Ace the PM Interview

SEPTEMBER 28, 2020

In doing your research on the various product management tracks, you may have come across two interest titles: that of the Group Product Manager and the Principal Product Manager. Group Product Managers, on the other hand, are on the management track, as they are tasked with directly managing and overseeing a team of other product managers.

Product Management 98

Product Management Product Manager Management Management 98

Userpilot

APRIL 10, 2024

More importantly, we share 17 engagement strategies to help SaaS companies enhance their CX. Strategies for better customer experience: Personalize the customer journey for user segments with different needs and wants. Go above and beyond by anticipating user needs, giving them exclusive perks, and positively surprising them.

Customer Experience 52

Customer Experience User Testing Analytic Tools Feedback Software 52

280 Group

JUNE 27, 2023

Today, we’re excited to announce the 280 Group Blueprint, a new and improved visual representation of the ideal outcome driven product management process. The 280 Group Blueprint, while being a step-by-step process, is designed in a way that is meant to reflect on the circular nature of product management. Why is it so…Circular?

Product Research 69

Product Research Product Management Product Manager User Testing 69

Sachin Rekhi

AUGUST 7, 2019

Positioning, while classically considered part of the marketing world, is absolutely essential for every product manager to understand. Positioning refers to the place that a brand occupies in the minds of customers and its perceived differentiation from its competitors. The traditional approach is to develop a positioning statement.

Positioning 108

Positioning Product Management Product Manager User Testing 108

Userpilot

SEPTEMBER 4, 2023

TL;DR Psychographic segmentation is a marketing strategy that divides the market into smaller groups based on personality traits, lifestyle, social class, attitudes, interests, and values. It enables marketers to create better buyer personas, design more effective products, and position their brands favorably in the market.

Product Research 104

Product Research Data Visualization User Testing Research Software 104

Userpilot

JANUARY 9, 2023

As the digital landscape gets increasingly crowded, with more brands fighting for the same customers and target audience, a micromarketing strategy may be just what you need. How can you implement your first micromarketing campaign strategy in your SaaS? Because it targets small groups, micromarketing helps lower costs.

Research Software 98

Research Software User Testing Strategy Customer Experience 98

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Let’s have look at what product positioning actually is, what it involves, the benefits of effective positioning, the strategies you can employ, and the risks of ignoring all the wisdom in this article.

Research Software 98

Research Software Feedback Software Analytic Tools Positioning 98

Roman Pichler

FEBRUARY 19, 2024

Listen to the audio version of this article: [link] Introduction To discuss empowerment in product management, I find it helpful to distinguish three main levels of decision-making authority, product delivery, product discovery, and product strategy, as the model in Figure 1 shows. [1] It’s the first step to bring about positive change.

Product Research 245

Product Research Product Management Product Manager Customer Experience 245

Department of Product

JULY 29, 2022

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning. Mark Frohnmayer is the Founder and CEO of Arcimoto.

Positioning 52

Positioning Feedback Software Product Management Product Manager 52

280 Group

FEBRUARY 20, 2020

In the first four parts of the Product Management Career Acceleration Series, we focused on providing you with strategies, tips, techniques, leadership approaches, and even sins to avoid, to be a more effective Product Manager – the kind that can advance in their career rapidly. Help hiring managers know what your focus is.

Strategy 234

Strategy Product Management Product Manager Weak Development Team 234

280 Group

NOVEMBER 30, 2023

They are tasked with overseeing product strategies, managing cross-functional teams, and ensuring that products align seamlessly with customer needs and market trends. The job market presents a wealth of opportunities, as a cursory search on LinkedIn yields over 200,000 open positions.

Certifications 177

Certifications Product Management Product Manager Management 177

280 Group

NOVEMBER 30, 2023

They are tasked with overseeing product strategies, managing cross-functional teams, and ensuring that products align seamlessly with customer needs and market trends. The job market presents a wealth of opportunities, as a cursory search on LinkedIn yields over 200,000 open positions.

Certifications 177

Certifications Product Management Product Manager Research Software 177

UX Planet

JANUARY 4, 2024

This metamorphosis was not just a change in title; it was a profound realization of the impact that research and strategy can have on the very foundation of the products we create. This collaborative approach not only enhanced the efficiency of the project but also created a positive working environment.

Strategy 88

Strategy User Friction User Testing Research Software 88

Roman Pichler

DECEMBER 3, 2019

Hold Regular Product Strategy Reviews. A product strategy , like any other plan, is subject to change. How changeable your strategy is, depends on your product’s life cycle stage. As long as your product hasn’t reached product-market fit, the strategy is usually volatile.

Technical Review 209

Technical Review Product Strategy Strategy Workshop 209

280 Group

OCTOBER 29, 2022

According to a recent 280 Group poll, only 32% of organizations currently have a defined Product Marketing Manager role. This position has gained traction in enterprise organizations over the past few years, and for good reason: Product Marketing is essential for getting the word out about a product and driving sales.

User Testing 296

User Testing Product Marketing Product Research Research Software 296

Userpilot

SEPTEMBER 14, 2023

TL;DR Customer segmentation is the process of splitting users into groups based on shared characteristics. It’s important to define and execute a clear user segmentation strategy for a number of reasons: customer segmentation helps you personalize in-app experiences, improve retention , and drive product success. size, industry).

Customer Experience 105

Customer Experience Analytic Tools User Testing Feedback Software 105

280 Group

NOVEMBER 30, 2023

They are tasked with overseeing product strategies, managing cross-functional teams, and ensuring that products align seamlessly with customer needs and market trends. The job market presents a wealth of opportunities, as a cursory search on LinkedIn yields over 200,000 open positions.

Certifications 156

Certifications Product Management Product Manager Research Software 156

280 Group

FEBRUARY 4, 2020

In honor of International Women’s Day, 280 Group is hosting a panel discussion on how trailblazing women paved their way into Product Management. I learned it was the perfect mix of customer interactions, strategy, and engineering. So, I threw my name into the hat for a position on the product team and the rest is history.

Analytic Tools 263

Analytic Tools Data Visualization Technical Review Feedback Software 263

Userpilot

MARCH 25, 2024

In this article, we explore what customer attrition is, why it matters, and 15 effective strategies for strengthening customer relationships, boosting loyalty, and driving long-term growth. Some effective strategies for reducing customer churn include: Personalize the onboarding for new customers to shorten the time to value.

User Testing 104

User Testing Customer Experience Data Visualization Customer Feedback 104

Userpilot

DECEMBER 13, 2023

How do you develop a robust UX strategy? We also look at: What a UX design strategy is Why it’s important Its core principles and elements A practical example of a company with well-established UX strategies Let’s dive right in! The strategy should also have information about the UX team, processes, and guidelines.

Research Software 104

Research Software Analytic Tools Feedback Software User Testing 104

BrainMates

DECEMBER 2, 2019

Product positioning is an important part of a product marketing strategy. Why does product positioning matter? Product Positioning is a core marketing tool that can help to convince potential buyers to select your product from the sea of other possibilities. Product positioning should not be rushed. Easy as S-T-P.

Positioning 64

Positioning User Testing User Friction Data Visualization 64

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? This is where the GTM strategy comes in. In this blog post, you’ll learn everything about go-to-market strategies. Successful product launches stand on the back of an effective GTM strategy. What is a go-to-market (GTM) strategy?

Research Software 98

Research Software Strategy Customer Experience User Testing 98

The Product Coalition

MAY 14, 2021

Market penetration strategies can be defined as an effort of increasing market share for current products or services of the firm by marketing activities. In fact, market penetration has never been an affordable strategy that might burn the company budget in a short time. So, when will companies execute market penetration strategy?

Strategy 119

Strategy Reporting Tools Technical Review Marketing 119

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! Find your brand positioning.

B2B 105

B2B User Testing Research Software Analytic Tools 105

Business of Software Conference

JANUARY 16, 2020

April Dunford, Founder, Ambient Strategy. In this BoS Talk April shows you how important positioning is to your product and how you can be doing yourself a great injustice just by positioning incorrectly. Positioning. So positioning is not the same thing as messaging. There’s positioning. Transcript.

Positioning 108

Positioning Analytic Tools Reporting Tools Research Software 108

Roman Pichler

JANUARY 31, 2023

These are vision, target group, needs, product, and business goals. Vision Inspiring : Describes the positive change the product should create. Target Group Clear : Use relevant qualities like demographics and behavioural attributes to characterise the target group.

Vision 225

Vision Differentiation Download Branding 225

Userpilot

JULY 31, 2023

Looking to power up your retention marketing strategy? This article will show you practical strategies to crack the customer retention code and maintain sustainable recurring revenue. The right customer retention strategy will: encourage repeat purchases, create loyal customers, and improve your retention rate.

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Customer Feedback 98

Userpilot

FEBRUARY 28, 2024

Typical sources of insights include: Product analytics Interviews and focus groups Surveys and questionnaires User testing sessions The outcome of user research should be a list of user personas , along with their JTBDs , pain points , goals, benefits of using the product, company details, and team collaboration information.

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization Research Software 105

Gainsight

OCTOBER 5, 2020

April Dunford sat in the back of a marketing class at Northwestern University in Chicago, where her professor gave an example of a product positioning statement. By filling in the appropriate answers, you would design a product positioning statement that would suffice for your product and company. Positioning is not a tagline. .

Positioning 59

Positioning Analytic Tools Data Visualization Strategy 59

280 Group

FEBRUARY 4, 2022

Standing tall at the center of all this change is the Product Manager, whose role it is to champion product development for an organization and ensure the product teams are executing on roadmaps and strategies to bring innovative, revenue generating products to market. What Is a Product Manager? . Consider training.

Data Visualization 367

Data Visualization Reporting Tools Research Software Product Management 367

280 Group

SEPTEMBER 17, 2019

Study your competitors and analyze their marketing and product strategies. You can also be certified in specific methodologies such as the Optimal Product Process from 280 Group. You need to learn to speak with the authority of the position that you want next. Founder of 280 Group. Take on a new role. Hire star players.

Strategy 201

Strategy Product Management Product Manager Reporting Tools 201