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Defining Guidelines in Product Management

The Product Guy

A lot of them worked in other positions before moving to product management, like engineers, analysts, marketers and project managers, and learned by taking on extra responsibilities. Becoming a product person seems to be easier with access to clear guidelines. Also who is to define “good” in various industries and companies?

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Top 10: Why Salespeople Don’t Use Corporate Positioning Decks

Product Management University

Directly from many salespeople (clients) over the past 20 years, here are the most popular responses (in no particular order) to the question, “Why don’t you use the corporate positioning deck? Here’s the problem with most positioning presentations that come from corporate marketing. “ Too much fluff.

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Powerful Product Positioning: Follow These Three Rules

Product Management University

Powerful product positioning usually boils down to the best story, which is not always the best product. Adhere to these three guidelines and marketing and selling value will be a lot easier. Great positioning is centered on the aspirations of your target customers and why those aspirations are so important to their success.

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In-Depth Interviews: Guidelines for Generating Insights

Generation Focus

In this post, we’re sharing guidelines to keep in mind when you are conducting interviews with users to help you generate valuable insights from your interviews, as well as create a positive experience for the participants. Hold a safe & supportive space.

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In-Depth Interviews: Guidelines for Generating Insights

Generation Focus

In this post, we’re sharing guidelines to keep in mind when you are conducting interviews with users to help you generate valuable insights from your interviews, as well as create a positive experience for the participants. Hold a safe & supportive space.

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In-Depth Interviews: Guidelines for Generating Insights

Generation Focus

In this post, we’re sharing guidelines to keep in mind when you are conducting interviews with users to help you generate valuable insights from your interviews, as well as create a positive experience for the participants.

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How to Build a Consistent Brand Experience [+ Tips]

Userpilot

You can also adopt the following practical tips for creating a positive brand experience: Personalize onboarding by tailoring it to users’ needs by aligning with the brand experience and avoiding feature overload. Brand guidelines are clear and detailed instructions that outline how your team will present the brand to the customers.