Announcing The Secret Product Manager Handbook

The Secret PM Handbook

I’m excited to announce The Secret Product Manager Handbook is available for pre-order ! When I started in product management, there were no classes, books, or online resources for product managers. I always wanted the “secret handbook” – so I wrote it. The Secret Product Manager Handbook i s all the things I wish someone had told me. I provide a simple yet powerful framework for thinking about product management.

What’s a Customer Success Handbook and why it’s important?

Gainsight

For Customer Success (CS) teams, creating and managing alignment is essential at all stages of your CS evolution. What is a customer success handbook? Maintain alignment: A handbook helps you share your vision and your system with peers, stakeholders, and team members.

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Product Led Success: The Professional’s Handbook – An Introduction Blog

Gainsight

If you’re a product manager or leader, it’s up to you to embrace change and dive into the most effective product growth strategy for the era. Read on for an introductory taste of product-led success and a preview of our in-depth guide, “Product-Led Success: The Professional’s Handbook.”.

Blog 52

The Secret Product Management Framework

The Secret PM Handbook

One of the most challenging questions about product management has been – in my experience – “What is Product Management?”. We’re called “product” managers. I suspect most of what you’ve learned about product management thus far has revolved around “the product.” The first box in the Secret Product Management Framework. Product manager =? And indeed, as a product manager “product” is where you spend a lot of your time, typically.

Embedded Analytics Product Fit Guide - A Product Manager’s Handbook

Adding embedded analytics to your software doesn’t have to be an overwhelming task. This guide is the perfect companion for SaaS product managers. It will walk you through the process of choosing the right analytics provider step by step.

Hello Product Managers!

The Secret PM Handbook

So mental flexibility is critical. […] The post Hello Product Managers! appeared first on The Secret Product Manager Handbook ​​Empathy is very important! You have to be willing and able to put yourself in the shoes of your customers. And since "your customers" is actually everyone in the organization, as well as the people who buy and evaluate your product, you have to be very flexible, and be able to hold multiple viewpoints in mind at the same time.

The Secret Product Management Framework

The Secret PM Handbook

One of the most challenging questions about product management has been – in my experience – “What is Product Management?”. We’re called “product” managers. I suspect most of what you’ve learned about product management thus far has revolved around “the product.” The first box in the Secret Product Management Framework. Product manager =? And indeed, as a product manager “product” is where you spend a lot of your time, typically.

“Compact, Immediately Useful, and Enough Depth” – The First Review

The Secret PM Handbook

It’s exciting to see the first review of The Secret Product Manager Handbook ! Geoff Anderson says: “While it isn’t strictly targeted at newbies, or folks who are interested in joining the ranks of Product Management, it is both a great introduction, and a guide that even very experienced members of the Product Management community can find value in, even if it is just to re-focus them on the basics.”.

Should You Be A Product Manager?

The Secret PM Handbook

Product management is a hot, hot profession right now. If you’re wondering about this, or want to scope yourself against a basic set of guidelines for product managers, this post is for you. What I’m looking for in a new product manager. The point is that he had done a limited version of product management in this project. I felt comfortable recommending product management to him as a potential career path. The post Should You Be A Product Manager?

Storytelling For Product Managers – The TL;DR Version

The Secret PM Handbook

The post Storytelling For Product Managers – The TL;DR Version appeared first on The Secret Product Manager Handbook In my last article , I covered a powerful storytelling technique in great detail. This article is the summary (the TL;DR ) version. Do you hem and haw when asked talk about one of your accomplishments? Do you stick to a “just the facts, ma’am” approach when telling a story? Are your stories falling flat and failing to have the effect you hoped?

Meet Your Goals with a Practical Product Strategy

Speaker: Nils Davis, Principal, NPD Associates

Whether you manage a feature, a product, or a whole suite of products, you likely have some goals that you're trying to meet. But do you have a strategy? Strategy and goals are different. It's your strategy that allows you to make decisions that help you meet your goals in the first place. For example, if you want grow your revenue, your strategy may be to enter a new market - and you may decide to make your product stand out in that market by adding analytics. If you want to have an articulated strategy that you can use to make decisions, stay on-track, and meet your product goals, this is the webinar for you! Join Nils Davis, author of The Secret Product Manager Handbook, as he explains how you can get your team aligned to a practical product strategy.

A New Focus On Product Management Opportunity

The Secret PM Handbook

It started as a site to share ideas and lessons I’ve learned in my career as a product manager for enterprise software products. And it resulted in the Secret Product Management Framework , a better way to understand product management. . Could I give you a roadmap for taking these ideas and applying them to your own product management career to create new opportunities ? I want this blog to help you move faster up the curve of product management effectiveness.

Mental Models for Product Managers – Part 2

The Secret PM Handbook

In this part we dive into what you really came here for – product management-specific mental models. Why are product management-related mental models different? We have some great mental models in product management. While I think a lot of us have intuitive ideas about “how to think about” product management, my observation is that these mental models are not as widely used as they should be. Product Management mental models

A New Focus On Product Management Opportunity

The Secret PM Handbook

It started as a site to share ideas and lessons I’ve learned in my career as a product manager for enterprise software products. And it resulted in the Secret Product Management Framework , a better way to understand product management. . Could I give you a roadmap for taking these ideas and applying them to your own product management career to create new opportunities ? I want this blog to help you move faster up the curve of product management effectiveness.

This Framework Gives You Product Management Super Powers

The Secret PM Handbook

The Secret Product Management Framework. Finally writing down the Secret Product Management Framework was a revelation for me. It put all the activities I do as a product manager into perspective. You Might Be Surprised Which Product Management Activity Is Most Important. Product Management Rules of Thumb 1: The Order of Magnitude Rule. Product Management Rules of Thumb 2: The Three Boxes Rule. What Is Marketing, To Product Managers? Breakthrough!

Product Analytics, Prioritization, and Decision-Making - What We Can Learn from Einstein and Drucker

Speaker: Nils Davis, Principal, NPD Associates

As a Product Manager, a big part of your job will always be to balance which features to develop, and which to scrap. Don’t miss this surprising webinar from Nils Davis, author of The Secret Product Manager Handbook!

Should You Be A Product Manager?

The Secret PM Handbook

Product management is a hot, hot profession right now. If you’re wondering about this, or want to scope yourself against a basic set of guidelines for product managers, this post is for you. What I’m looking for in a new product manager. The point is that he had done a limited version of product management in this project. I felt comfortable recommending product management to him as a potential career path. The post Should You Be A Product Manager?

Start Doing These 10 Things Today To Be A Better Product Manager

The Secret PM Handbook

Take Action Today With These Product Management Tips. And I love immediately actionable product management tips that I can start using today to become better at my job. 10 of the most powerful actions you can start doing today to become a better product manager, get your sales people to love you, win more deals, and watch your profits soar. You’ll become a better product manager, your sales people will love you, you’ll get more customers, and your profits will go up.

Agile 163

“I Have An Idea” – How I Evaluate Product Ideas

The Secret PM Handbook

The post “I Have An Idea” – How I Evaluate Product Ideas appeared first on The Secret Product Manager Handbook. Product Management innovationPeople are always asking me “Hey, I have a product idea. May I run it by you and get your input?”. Of course, I say yes. They tell me the idea, and it’s usually “ a technical thing for some kind of team.”. And my response is, “Well, that sounds neat, but….” And then I ask some questions.

10 Writing Tips For Product Managers

The Secret PM Handbook

I’ve started working on an online course on “writing for product managers.” These tips will help you make your product management writing more persuasive, easier to read, more engaging, and more effective overall. Let me know what would help you most in your product management writing. Do you have writing tips that you use or recommend, especially in the context of product management? Help me understand what would help you most in your product management writing.

What Will Product Management Be Like In 5 Years?

The Secret PM Handbook

The future is hard to tease out, but here’s what will happen in product management’s future. (CC Earlier this year Janna Bastow of ProdPad put out a call for opinions on the future of product management. To understand the future of product management I started from the “present” of product management. Where are we now in the product management discipline? The “Present” of Product Management. Or managed to!).

Mental Models for Product Managers – Part 1

The Secret PM Handbook

Some general purpose mental models are very useful for product managers. Mental models for product managers. What about mental models for Product Managers specifically? The post Mental Models for Product Managers – Part 1 appeared first on Hardcore Product Management. Product Management ToolsThe importance of mental models. Model of the brain – in yarn (CC 2.0 by Linden Tea ).

Writing For Product Managers: Readability Is More Persuasive

The Secret PM Handbook

In my Writing Tips for Product Managers post I suggested making your writing more readable. We know that having a well-articulated value proposition is a great best practice, but we know lots of companies that manage to do without them, at least initially. We know that having a well-articulated value proposition is a great best practice, but we know lots of companies that manage to do without them, at least initially. But many companies manage to do without them.

Selection Criteria for Product Management Tools

The Secret PM Handbook

As a product manager, I’d like to find some tools that help me do my job. Tools for building the solution and managing that process are a dime a dozen. Mostly I have to use Word, or Confluence, or spreadsheets, or just my big brain, to manage all that. If a tool really cared about product managers, it would understand: We have customers. Irrespective of your tools, you need to keep all those things I listed in mind as a product manager.

A New Focus On Product Management Opportunity

The Secret PM Handbook

It started as a site to share ideas and lessons I’ve learned in my career as a product manager for enterprise software products. And it resulted in the Secret Product Management Framework , a better way to understand product management. . Could I give you a roadmap for taking these ideas and applying them to your own product management career to create new opportunities ? I want this blog to help you move faster up the curve of product management effectiveness.

This Framework Gives You Product Management Super Powers

The Secret PM Handbook

The Secret Product Management Framework. Finally writing down the Secret Product Management Framework was a revelation for me. It put all the activities I do as a product manager into perspective. You Might Be Surprised Which Product Management Activity Is Most Important. Product Management Rules of Thumb 1: The Order of Magnitude Rule. Product Management Rules of Thumb 2: The Three Boxes Rule. What Is Marketing, To Product Managers? Breakthrough!

The Secret Truth About Your Methodology and Processes

The Secret PM Handbook

The post The Secret Truth About Your Methodology and Processes appeared first on The Secret Product Manager Handbook. Agile Product Management agile goals methodologiesWhat are your goals? A product organization has three overarching goals: Deliver great value to our customers. Do it quickly, efficiently, and with high quality. Do it better over time. A product organization that achieves those goals is much more likely to be successful.

Agile 183

Why SaaS growth isn’t just about acquiring new customers

Inside Intercom

“If you want to achieve sustainable growth, you have to keep your customers around for as long as possible” That’s why I think it’s so important to have account or relationship managers on your sales team dedicated to building relationships with customers. By being a trusted partner to your customers, a good account manager supports your business in three ways: Expansion : Growing accounts that are spending a low amount but have high potential.

This Framework Gives You Product Management Super Powers

The Secret PM Handbook

The Secret Product Management Framework. Finally writing down the Secret Product Management Framework was a revelation for me. It put all the activities I do as a product manager into perspective. You Might Be Surprised Which Product Management Activity Is Most Important. Product Management Rules of Thumb 1: The Order of Magnitude Rule. Product Management Rules of Thumb 2: The Three Boxes Rule. What Is Marketing, To Product Managers? Breakthrough!

Persuasion Tips: Pre-Handle Objections

The Secret PM Handbook

And you can find more on objection handling in any handbook on how to sell more effectively, like Dan Pink’s To Sell Is Human.”. The post Persuasion Tips: Pre-Handle Objections appeared first on The Secret Product Manager Handbook. Product Management Uncategorized objection handling persuasion(This is the third article in my Persuasion Tips series.). Pre-handling objections” is about showing empathy for your audience.

Product Management And Fear – Three More Powerful Creative Blockbusters

The Secret PM Handbook

Although focused toward product managers, the tips were general purpose ways to increase your creative output. ” At right around the same time I drafted this post with more tips that are especially applicable to product managers. More than most other creative domains, product management is a multidisciplinary activity. In this article I focused on techniques that are well-suited to product management’s multiple modalities.

3 Proven Ways To Help Your Sales Team Beat Quota

The Secret PM Handbook

Co-opting product management into sales. My good friend Geoffrey Anderson ( @ganders2112 ) recently wrote about a situation we product managers sometimes find ourselves in. When sales are not going well, company leadership might ask product management come in to help hit the numbers. As Geoff said: …when the bookings are light, often product management is diverted to “fix” the problem. Go-to-market Product Management

2015 Year In Review – Hardcore Product Management

The Secret PM Handbook

The topics have been hardcore product management-related. Summarizing (with links to the key posts), we went deep on: The business value of product management , and how valuable it can be for you to improve your effectiveness as a product manager. A series on how to be a badass product manager , using ideas from Kathy Sierra’s Badass book. What does a product manager do , anyway? I even put a product management maturity quiz out there, just for fun.

How To Say “No” To A Feature Request

The Secret PM Handbook

For example, let’s say your product is a project management tool. For example, you can specify that the project will take two DBAs, three Developers, a Project Manager, and a Business Analyst. For example, I always ask about how they expect to manage the association between skills and resources. The post How To Say “No” To A Feature Request appeared first on The Secret Product Manager Handbook. No (picture credit at the bottom).

Mental Models Applied: Using A 2×2 Chart For Handling Competitive Objections

The Secret PM Handbook

In some earlier articles and in a talk I gave at a local product management meetup , I’ve shared about the importance of having a toolkit of mental models. They help with decision making, problem solving, communication, plus every other thing we do as product managers. ” Example – Resource Management and Portfolio Management. At my last company we made project management software.

2016 – More Hardcore Product Management Ahead

The Secret PM Handbook

This post is about where I’ll be focusing in 2016 in terms of becoming a more skilled product manager, and in helping others achieve that. But there’s always room for improvement, and as I’ve mentioned lots of times, getting more effective at product management has a huge ROI. But instead of focusing on that goal this year, I’m going to focus on a system for being a better product manager. In 2016 I’ll be working on my system for being a more effective product manager.

Persuasion Tips: Have A Goal

The Secret PM Handbook

This article is a follow-on to my overview article on persuasion tips for product managers.). The post Persuasion Tips: Have A Goal appeared first on The Secret Product Manager Handbook. Product Management goals persuasion tipsUnderstand and articulate what you’re trying to achieve. Every presentation or opportunity for persuasion has a goal, or possibly a few goals. Are you trying to get some executives to make a decision in your favor?

How To Say “No” To A Feature Request

The Secret PM Handbook

For example, let’s say your product is a project management tool. For example, you can specify that the project will take two DBAs, three Developers, a Project Manager, and a Business Analyst. For example, I always ask about how they expect to manage the association between skills and resources. The post How To Say “No” To A Feature Request appeared first on Hardcore Product Management. Product Management Secret Product Manager Manual interview questions

People Don’t Buy Capabilities, They Buy Knowledge

The Secret PM Handbook

iPhone Visual Voicemail: I’ve said before that the iPhone’s Visual Voicemail feature is one of my favorite examples of killer product management. The good news for all of us product managers is that the bar is extremely low in this area. For example, if your product is a project management system, how do experts configure their projects? However, no (or very few) project management/collaboration/development tools actually support retrospectives directly.

What Successful Companies Do To Get Better Leads

The Secret PM Handbook

The definition of the ideal customer – the demographics, the characteristics, the industries – comes from Product Management. Product Management does the research to determine that there is a problem that can be solved. Product Management validates that there are enough people in the market who need your solution and who will buy it. For Marketing to be effective, Product Management needs to communicate all this “market segment” data to Marketing.