Intercom, Inc.

MARCH 13, 2019

The first strategy of that next wave of growth is to expand your addressable market. How to expand your market. There are three ways companies typically expand their market: By expanding to other verticals. In B2B, that is companies who start by selling to smaller businesses and then expand to mid-market and enterprise.

Marketing 171

Marketing User Testing B2C Enterprise 171

Product Innovation Educators

MARCH 27, 2023

After working in R&D, Finance, Sales, and Marketing she focused her career on various areas of innovation and new product development. The award started in 1988, and in 2004 the OCI committee was asked to write a chapter for the PDMA Handbook of New Product Development about the OCI award. Intense front-end focus is also important.

User Testing 83

User Testing Crowdsource Healthcare Finance 83

The Secret PM Handbook

MAY 5, 2017

A big part of our job is finding these market problems, customer needs and desires. Market research. There are lots of ways to find market problems or customer desires, and I have several earlier posts that cover some of these techniques. Finding and validating market problems is not a one-time thing. The story so far.

Framework 302

Framework User Testing Product Management Product Manager 302

The Secret PM Handbook

AUGUST 27, 2018

Check out Finding Market Problems Resources for a bunch of ideas and guides from me and others on how to do that.). The post “I Have An Idea” – How I Evaluate Product Ideas appeared first on The Secret Product Manager Handbook.

Product Management 218

Product Management Product Manager Marketing Management 218

The Secret PM Handbook

NOVEMBER 29, 2017

” In that post I focused especially on what you do with the market discovery knowledge you get from customers once you found it. Bob described the benefits he’s getting from the product, in his own words (which can often be directly used in marketing and sales engagements). You can guide the Market Discovery conversation.

Product Research 150

Product Research Marketing Download Customer Experience 150

Intercom, Inc.

DECEMBER 10, 2018

All your messaging is marketing, both before and after the sale. So in-app marketing is especially key to engaging and retaining the users you’ve worked so hard to acquire. This guide is for marketers interested in learning more about the tools of the trade and the various types of in-app marketing – and the ways to use them.

Feedback Software 137

Feedback Software Analytic Tools User Testing Marketing 137

Lenny Rachitsky

APRIL 18, 2024

For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Lenny may be an investor in the companies discussed.

Startups 81

Startups Feedback Software Crowdsource Customer Feedback 81

The Secret PM Handbook

APRIL 18, 2018

Start your story with the challenge that someone - you, your customer, your market - was or is facing. “I If you start using this structure for telling your stories about yourself, your customers, and your market, your reputation will soar. But if you’re like I was, you don’t quite know what goes in each section. Here’s what you do.

Product Management 191

Product Management Product Manager Management Management 191

TechEmpower - Product Management

AUGUST 7, 2023

Getting something to market and getting funding override any other concerns. Here’s a graphic from Socal CTO that illustrates the roles as they change over time: In its earliest days, a startup’s top need is often to produce a product. That’s why the CTO’s attention is on programming for the earliest stage.

CTO Coach 104

CTO Coach Fractional CTO CTO Fractional VPE 104

The Secret PM Handbook

OCTOBER 9, 2018

We’ll assume the challenges in selling are that Marketing isn’t finding the right prospects and Sales doesn’t know how to sell to them effectively. In fact, if you triangulate to any go-to-market methodology, or sales methodology, those are the basic points. Follow the rules.

Sales Training 170

Sales Training User Testing Differentiation Customer Experience 170

Product Innovation Educators

JANUARY 1, 2024

This sounds outrageous, but although it is challenging for corporations to innovate and get into a market ahead of a startup, it does happen far more often than we realize. Our second book, Corporate Explorer Handbook , says that as management consultants and academics we don’t know all the answers.

Analytic Tools 98

Analytic Tools Data Visualization Research Software Strategy 98

The Secret PM Handbook

FEBRUARY 9, 2018

” Does your salesforce complain “We don’t get enough leads from Marketing, and the leads we get aren’t any good?”. Marketing Uses Product Knowledge To Know Who To Target. The job of Marketing is to find people to buy your product. The fact is that Marketing doesn’t decide who to target. Click To Tweet.

Data Visualization 186

Data Visualization Reporting Tools Research Software User Testing 186

The Secret PM Handbook

MAY 5, 2017

A big part of our job is finding these market problems, customer needs and desires. Market research. There are lots of ways to find market problems or customer desires, and I have several earlier posts that cover some of these techniques. Finding and validating market problems is not a one-time thing. The story so far.

Framework 150

Framework User Testing Product Management Product Manager 150

Intercom, Inc.

FEBRUARY 14, 2019

Over the years, I’ve learned a lot through both successes and failures, and these are my top 5 strategies in scaling SaaS businesses from $1M to $500M in revenue: Expand your market. Find product market fit again and again. Figure out how your product can solve the problem you originally solved, but for a broader set of customers.

Strategy 188

Strategy User Testing Download Product Research 188

The Secret PM Handbook

JULY 20, 2018

As an exercise for myself, I decided to take a mental model that’s usually used for decision making – a 2×2 matrix – and apply it to marketing. One thing we have to do in the go-to-market portion of our jobs is come up with good ways to talk about our product versus our competitors. More reading on 2x2s.

Differentiation 170

Differentiation Naming Agile Article 170

The Secret PM Handbook

AUGUST 18, 2017

Doing a great job of go-to-market is one of my passions. I love working with marketing and sales to make sure they can sell my products effectively. But as I wrote the recent post on how my various articles align with the Secret Product Management Framework I realized I didn’t have many articles on go-to-market.

Demo 150

Demo Agile Differentiation Product Research 150

The Secret PM Handbook

OCTOBER 1, 2017

He’d led a team, to create a solution, for someone else, that had market value. How they took the solution to market, perhaps. appeared first on The Secret Product Manager Handbook. And he had to ensure that his design could be manufactured on the customer’s existing machines. We Like People Who Build Things.

Product Management 150

Product Management Product Manager Product Research Management 150

Sequent Learning

DECEMBER 20, 2023

The role of a product manager is the linchpin in product development, overseeing the entire lifecycle from inception to market launch. They delve deep into market research, analyzing customer needs and market trends, translating these insights into product features and enhancements.

User Testing 52

User Testing Customer Feedback Certifications Product Management 52

The Secret PM Handbook

AUGUST 11, 2017

Are there any segments of our target market who are onboarding quickly? This looks a lot like “ growth hacking ” – “a process of rapid experimentation across marketing channels and product development to identify the most effective, efficient ways to grow a business” – and it’s based on the same set of tools.

User Testing 150

User Testing Research Software Product Research Download 150

The Product Cafe

JANUARY 18, 2024

Renowned for her practical approach to aligning product, marketing, and sales strategies. Kyle Poyar An authority in product-led growth, pricing, and SaaS market strategies. He is all about helping companies by fueling growth and making them market leaders. His primary focus is on providing practical and in-depth career advice.

Artificial Inteligence 52

Artificial Inteligence Technical Advisors Customer Experience Certifications 52

The Secret PM Handbook

OCTOBER 21, 2017

We product managers are always told that we need to spend a lot of time with customers, and with the market, to create successful products. It’s challenging to find the signal – market problems – in the noise – our conversations with customers and prospects. The signal you get from the market is weak.

Customer Experience 150

Customer Experience Data Visualization Framework Article 150

Sequent Learning

DECEMBER 20, 2023

Driving Business Success through Product Management Expertise Market Impact : Product Managers possess the capability to steer products that align seamlessly with market needs, driving revenue and market share.

Certifications 40

Certifications Product Management Product Manager User Testing 40

The Secret PM Handbook

AUGUST 4, 2017

We find and validate market problems for which customers will pay for a solution. And then we take the solutions to market. Finding market problems. Over the years I’ve written quite a bit about finding and validating market problems. How Badass Are You At Finding And Validating Market Problems?

Framework 150

Framework Product Management Product Manager Weak Development Team 150

Lenny Rachitsky

APRIL 7, 2024

For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Lenny may be an investor in the companies discussed.

User Testing 56

User Testing Customer Feedback Feedback Software Customer Experience 56

Lenny Rachitsky

NOVEMBER 26, 2023

Davis on Peacock: [link] • Watchmen on HBO: [link] • Lost on Hulu: [link] • Eartune replacement tips: [link] • Charles Eames’s quote: [link] • Compuserve: [link] • Steve Wilhite: [link] Production and marketing by [link]. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

CTO 52

CTO Product Research Leadership Startups 52

Product Innovation Educators

SEPTEMBER 23, 2019

The author of The Secret Product Manager Handbook , Nils Davis, joins us to discuss his tips for better presentations. As product managers, we have three big constituencies — our customers, our dev teams, and our go-to-market team. Useful links: Nils’s book, The Secret Product Manager Handbook. Innovation Quote.

Presentation 77

Presentation Customer Experience Books Product Management 77

The Secret PM Handbook

JUNE 16, 2017

And what happens when you introduce higher quality products to market faster? Let’s say that improving the team’s performance results in a 10% improvement in time to market, which results in a 10% improvement in being able to close sales. But now my revenue is $11 million in the quarter because I got better product to market faster.

Data Visualization 186

Data Visualization Customer Experience Research Software User Testing 186

The Secret PM Handbook

MARCH 28, 2018

In my articles about go to market , I always mention the importance of “customer stories.” These stories are a critical component of the knowledge that product management can provide to sales and marketing and sales engineers to help ensure sales success. We were losing market share to our competitors, and my job was on the line.”.

Customer Experience 207

Customer Experience Weak Development Team Demo Agile 207

Product Innovation Educators

APRIL 10, 2023

This allows you to create very good market fit. The veterinary pet insurance company was convinced the market for their product was growing exponentially and they needed to have benefits that were much more similar to human health insurance, because that’s what they would hear from adamant users.

User Testing 91

User Testing Healthcare Product Research Artificial Inteligence 91

The Secret PM Handbook

NOVEMBER 29, 2017

” In that post I focused especially on what you do with the market discovery knowledge you get from customers once you found it. Bob described the benefits he’s getting from the product, in his own words (which can often be directly used in marketing and sales engagements). You can guide the Market Discovery conversation.

Product Research 170

Product Research Marketing Download Customer Experience 170

The Secret PM Handbook

MARCH 28, 2018

In my articles about go to market , I always mention the importance of “customer stories.” These stories are a critical component of the knowledge that product management can provide to sales and marketing and sales engineers to help ensure sales success. We were losing market share to our competitors, and my job was on the line.”.

Customer Experience 170

Customer Experience Demo Agile Article 170

The Secret PM Handbook

JANUARY 15, 2018

The market segments to attack – that is, the people who have the problems our product solves, along with specific qualifying questions to ensure we’re talking to the right people. Marketing can create programs that pull the right prospects. It’s Not Their Fault appeared first on The Secret Product Manager Handbook.

Demo 71

Demo Product Research Differentiation Engineering 71

Intercom, Inc.

DECEMBER 19, 2018

Analytics, biz ops, marketing, sales, support, recruiting, finance, HR. Builder beware: marketing tension in product-first companies. On Marketing. SaaS marketing 101: marketing for growth and survival. All these other people. Talk to these people. ” Design in interesting times. We killed the blog.

Analytic Tools 150

Analytic Tools Research Software User Testing Customer Experience 150

Userpilot

NOVEMBER 3, 2022

In the market to build a support center for customers? GitLab’s Handbook combines multiple internal departments. For example, a customer-facing knowledge base will be quite different from an employee handbook with training materials. Give customers easy access to information by using tags and having a search function.

Analytic Tools 98

Analytic Tools Feedback Software Customer Communications Data Visualization 98

Sequent Learning

MAY 6, 2021

It also serves as a guide for business executives so they can establish the kind of market-driven, product-led organization that can compete and win. For more information, send an email to marketing@sequentlearning.com. says Michael Quinn, Commercial Operations Lead at Chubb. Tate Atkinson. Sequent Learning Networks. email us here.

Books 52

Books Product Management Product Manager Reference 52

Gainsight

APRIL 21, 2022

Why a Product-Led Growth Strategy Is Becoming a Must in Today’s Competitive Market. Product Led Success: The Professional’s Handbook – An Introduction Blog. Finding Product-Market Fit. Three Pillars That Support a Successful Product-Led Go-to-Market Strategy. PLG Readiness Assessment. The Emerging Role of Product Growth.

Customer Experience 52

Customer Experience Data Visualization Analytic Tools User Testing 52