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3 Proven Ways To Help Your Sales Team Beat Quota

The Secret PM Handbook

Our goals throughout are: Imparting our product knowledge effectively to the sales and Marketing teams (and often to prospects directly), helping them understand how to use that knowledge, and refining our messaging as we test our theories in sales situations. Follow the rules.

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What Successful Companies Do To Get Better Leads

The Secret PM Handbook

Review your company’s marketing message around your product. The post What Successful Companies Do To Get Better Leads appeared first on The Secret Product Manager Handbook. How the other alternative solutions might be failing them. Is it crafted so that the people who have the specific problems you solve are moved to action?

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12 Knowledge Base Benefits You Can’t Miss Out On

Userpilot

A knowledge base unifies information about a product in one centralized hub, ensuring the product messaging is consistent. You won’t see the advantage of this until you’ve experienced inconsistent product messaging. Imagine a customer messages support to get an issue fixed. Userpilot’s unified resource center.

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How to leverage in-app marketing for growth in 2019

Intercom, Inc.

All your messaging is marketing, both before and after the sale. This can be anything from in-app notifications and messages , to tooltips, splash pages, hard-coded user interface (UI) copy, banners or modals. If you go a step further and incorporate this feedback into the app, use in-app messages or notifications to let them know.

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9 Best Onboarding Platforms for SaaS Companies

Userpilot

Focused on personalized customer communication, Intercom leverages messenger-based interactions and targeted messaging for a highly personalized onboarding experience complemented by a suite of support and marketing tools. User segmentation for targeted messaging. Such capabilities can be a massive advantage during onboarding.

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How do you Become a Product Manager?

Mind the Product

A few weeks ago, a friend messaged me for advice on becoming a product manager. If you’re still not sure where to start, go get a copy of Pieter Levels’ Bootstrappers Handbook and follow the exercises at the end of each chapter. I’ve been building digital products for nearly a decade now. So, I did, and this is it.

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2018 on Inside Intercom

Intercom, Inc.

As their work anniversary (or Interversary as we call it) approaches, people feel a real sense of excitement and suspense – each comic is a closely guarded secret until the day of the anniversary, when their manager posts the portrait alongside a note talking through their achievements for the year on our internal message board.”