Announcing The Secret Product Manager Handbook

The Secret PM Handbook

I’m excited to announce The Secret Product Manager Handbook is available for pre-order ! When I started in product management, there were no classes, books, or online resources for product managers. I always wanted the “secret handbook” – so I wrote it. The Secret Product Manager Handbook i s all the things I wish someone had told me. The Secret Product Manager Handbook.

The Secret Product Management Framework

The Secret PM Handbook

One of the most challenging questions about product management has been – in my experience – “What is Product Management?”. We’re called “productmanagers. We’ll start with a box labeled “Product.” (It’s I suspect most of what you’ve learned about product management thus far has revolved around “the product.” By the end of this post you’ll have a much better context for thinking about “the product.”. Product manager =?

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Product Led Success: The Professional’s Handbook – An Introduction Blog

Gainsight

If you’re a product manager or leader, it’s up to you to embrace change and dive into the most effective product growth strategy for the era. And in the modern SaaS world, that means mastering product-led success. . Ready for a primer on becoming a product-led growth pro?

Blog 52

Hello Product Managers!

The Secret PM Handbook

And since "your customers" is actually everyone in the organization, as well as the people who buy and evaluate your product, you have to be very flexible, and be able to hold multiple viewpoints in mind at the same time. So mental flexibility is critical. […] The post Hello Product Managers! appeared first on The Secret Product Manager Handbook ​​Empathy is very important!

Embedded Analytics Product Fit Guide - A Product Manager’s Handbook

Adding embedded analytics to your software doesn’t have to be an overwhelming task. This guide is the perfect companion for SaaS product managers. It will walk you through the process of choosing the right analytics provider step by step.

Persuasion Tips For Product Managers

The Secret PM Handbook

I’ve been doing product management a long time, and over time my presentation skills have just naturally gotten more polished. In addition, I have been doing product management for years and I wrote a book on it. That gives me additional advantages when I need to persuade people about product-related topics. This point is a big part of the book Badass by Kathy Sierra, one of my favorites and the one I recommend most highly for product managers.

Should You Be A Product Manager?

The Secret PM Handbook

Product management is a hot, hot profession right now. It’s one of the most important roles in a product company , especially in high tech. If you’re wondering about this, or want to scope yourself against a basic set of guidelines for product managers, this post is for you. What I’m looking for in a new product manager. Shipping testing for new designed packing products. The post Should You Be A Product Manager?

Mental Models for Product Managers – Part 2

The Secret PM Handbook

In this part we dive into what you really came here for – product management-specific mental models. Why are product management-related mental models different? The mental models I’m going to talk about share two key characteristics: They are about about products. We have some great mental models in product management. But we have not been doing a great job of using them to help us make better products.

A New Focus On Product Management Opportunity

The Secret PM Handbook

It started as a site to share ideas and lessons I’ve learned in my career as a product manager for enterprise software products. And it resulted in the Secret Product Management Framework , a better way to understand product management. . Could I give you a roadmap for taking these ideas and applying them to your own product management career to create new opportunities ? The primary focus is new product managers.

Should You Be A Product Manager?

The Secret PM Handbook

Product management is a hot, hot profession right now. It’s one of the most important roles in a product company , especially in high tech. If you’re wondering about this, or want to scope yourself against a basic set of guidelines for product managers, this post is for you. What I’m looking for in a new product manager. Shipping testing for new designed packing products. The post Should You Be A Product Manager?

Meet Your Goals with a Practical Product Strategy

Speaker: Nils Davis, Principal, NPD Associates

Whether you manage a feature, a product, or a whole suite of products, you likely have some goals that you're trying to meet. But do you have a strategy? Strategy and goals are different. It's your strategy that allows you to make decisions that help you meet your goals in the first place. For example, if you want grow your revenue, your strategy may be to enter a new market - and you may decide to make your product stand out in that market by adding analytics. If you want to have an articulated strategy that you can use to make decisions, stay on-track, and meet your product goals, this is the webinar for you! Join Nils Davis, author of The Secret Product Manager Handbook, as he explains how you can get your team aligned to a practical product strategy.

A New Focus On Product Management Opportunity

The Secret PM Handbook

It started as a site to share ideas and lessons I’ve learned in my career as a product manager for enterprise software products. And it resulted in the Secret Product Management Framework , a better way to understand product management. . Could I give you a roadmap for taking these ideas and applying them to your own product management career to create new opportunities ? The primary focus is new product managers.

10 Writing Tips For Product Managers

The Secret PM Handbook

I’ve started working on an online course on “writing for product managers.” These tips will help you make your product management writing more persuasive, easier to read, more engaging, and more effective overall. Let me know what would help you most in your product management writing. Do you have writing tips that you use or recommend, especially in the context of product management? Product Management writing

Mental Models for Product Managers – Part 1

The Secret PM Handbook

Some general purpose mental models are very useful for product managers. Mental models for product managers. What about mental models for Product Managers specifically? There are quite a few mental models about products and making them successful. The post Mental Models for Product Managers – Part 1 appeared first on Hardcore Product Management. Product Management ToolsThe importance of mental models.

Selection Criteria for Product Management Tools

The Secret PM Handbook

As a product manager, I’d like to find some tools that help me do my job. I deal with: Customers – finding their problems and listening to their product feedback. Positioning and value propositions – what my product does for my segment, and why it’s a better solution than the competition. Tools for building the solution and managing that process are a dime a dozen. Product Management Tools product management framework tools

Product Analytics, Prioritization, and Decision-Making - What We Can Learn from Einstein and Drucker

Speaker: Nils Davis, Principal, NPD Associates

As a Product Manager, a big part of your job will always be to balance which features to develop, and which to scrap. And sometimes the most important feature for selling your product is one that customers never end up using.

What Will Product Management Be Like In 5 Years?

The Secret PM Handbook

The future is hard to tease out, but here’s what will happen in product management’s future. (CC Earlier this year Janna Bastow of ProdPad put out a call for opinions on the future of product management. To understand the future of product management I started from the “present” of product management. Where are we now in the product management discipline? The “Present” of Product Management.

A New Focus On Product Management Opportunity

The Secret PM Handbook

It started as a site to share ideas and lessons I’ve learned in my career as a product manager for enterprise software products. And it resulted in the Secret Product Management Framework , a better way to understand product management. . Could I give you a roadmap for taking these ideas and applying them to your own product management career to create new opportunities ? The primary focus is new product managers.

Storytelling For Product Managers – The TL;DR Version

The Secret PM Handbook

This is what you did to solve the problem, or what your customer did with your product to achieve their goals. “I It should include the achievements and accolades that you received, or that your customer accomplished using your product. The post Storytelling For Product Managers – The TL;DR Version appeared first on The Secret Product Manager Handbook In my last article , I covered a powerful storytelling technique in great detail.

This Framework Gives You Product Management Super Powers

The Secret PM Handbook

The Secret Product Management Framework. Finally writing down the Secret Product Management Framework was a revelation for me. It put all the activities I do as a product manager into perspective. You Might Be Surprised Which Product Management Activity Is Most Important. Love the Problem, Not the Product. Product Management Rules of Thumb 1: The Order of Magnitude Rule. What Should Product Teams Optimize?

Writing For Product Managers: Readability Is More Persuasive

The Secret PM Handbook

In my Writing Tips for Product Managers post I suggested making your writing more readable. We know that requirements are a best practice, but we also know that a lot of successful products have been delivered without much in the way of requirements. We know that prototyping is a great way to converge on a product design, but there are lots of products that don’t have much design that do OK, and lots of beautiful products that sink like cannonballs.

This Framework Gives You Product Management Super Powers

The Secret PM Handbook

The Secret Product Management Framework. Finally writing down the Secret Product Management Framework was a revelation for me. It put all the activities I do as a product manager into perspective. You Might Be Surprised Which Product Management Activity Is Most Important. Love the Problem, Not the Product. Product Management Rules of Thumb 1: The Order of Magnitude Rule. What Should Product Teams Optimize?

2015 Year In Review – Hardcore Product Management

The Secret PM Handbook

The topics have been hardcore product management-related. Summarizing (with links to the key posts), we went deep on: The business value of product management , and how valuable it can be for you to improve your effectiveness as a product manager. A series on how to be a badass product manager , using ideas from Kathy Sierra’s Badass book. What does a product manager do , anyway? Product Management

This Framework Gives You Product Management Super Powers

The Secret PM Handbook

The Secret Product Management Framework. Finally writing down the Secret Product Management Framework was a revelation for me. It put all the activities I do as a product manager into perspective. You Might Be Surprised Which Product Management Activity Is Most Important. Love the Problem, Not the Product. Product Management Rules of Thumb 1: The Order of Magnitude Rule. What Should Product Teams Optimize?

2016 – More Hardcore Product Management Ahead

The Secret PM Handbook

This post is about where I’ll be focusing in 2016 in terms of becoming a more skilled product manager, and in helping others achieve that. But there’s always room for improvement, and as I’ve mentioned lots of times, getting more effective at product management has a huge ROI. But instead of focusing on that goal this year, I’m going to focus on a system for being a better product manager. Product Management badass deliberate practice goals system

Product Management And Fear – Three More Powerful Creative Blockbusters

The Secret PM Handbook

Although focused toward product managers, the tips were general purpose ways to increase your creative output. ” At right around the same time I drafted this post with more tips that are especially applicable to product managers. More than most other creative domains, product management is a multidisciplinary activity. Scott uses MindJet , a commercial product. Product Management creativity interaction design mindmap politeness

Start Doing These 10 Things Today To Be A Better Product Manager

The Secret PM Handbook

Take Action Today With These Product Management Tips. And I love immediately actionable product management tips that I can start using today to become better at my job. 10 of the most powerful actions you can start doing today to become a better product manager, get your sales people to love you, win more deals, and watch your profits soar. Your prospects are consumed with worries about the risk of buying your product. What does your product do?

Agile 163

“Compact, Immediately Useful, and Enough Depth” – The First Review

The Secret PM Handbook

It’s exciting to see the first review of The Secret Product Manager Handbook ! Geoff Anderson says: “While it isn’t strictly targeted at newbies, or folks who are interested in joining the ranks of Product Management, it is both a great introduction, and a guide that even very experienced members of the Product Management community can find value in, even if it is just to re-focus them on the basics.”.

How do you Become a Product Manager?

Mind the Product

I’ve been building digital products for nearly a decade now. A few weeks ago, a friend messaged me for advice on becoming a product manager. Truth be told, I’ve never done a product-specific one. I’ve done courses in related areas like software development, marketing and project management but hold almost no formal certifications. If you choose a training course then Mind The Product runs workshops led by industry experts.

“I Have An Idea” – How I Evaluate Product Ideas

The Secret PM Handbook

People are always asking me “Hey, I have a product idea. The 5 questions to ask to determine if a new product idea is worth building. Who is this product for? Why is your product a better solution for them? Before spending resources on a new product, make sure there are people who have the problem you're solving, and that they'll pay for a solution. What to do if you have a cool product idea. Product Management innovation

How do you Become a Product Manager?

Mind the Product

I’ve been building digital products for nearly a decade now. A few weeks ago, a friend messaged me for advice on becoming a product manager. Truth be told, I’ve never done a product-specific one. I’ve done courses in related areas like software development, marketing and project management but hold almost no formal certifications. If you choose a training course then Mind The Product runs workshops led by industry experts.

The Secret Truth About Your Methodology and Processes

The Secret PM Handbook

A product organization has three overarching goals: Deliver great value to our customers. A product organization that achieves those goals is much more likely to be successful. Be sure you articulate your goals as a product organization. (It’s Is your methodology helping you achieve your product team goals? The post The Secret Truth About Your Methodology and Processes appeared first on The Secret Product Manager Handbook. What are your goals?

Agile 183

Are you cut out for Product Management?

BrainMates

We know Product Management is a tough gig. So many articles have been written about this multifaceted, multidimensional role encouraging us to continue to fight the good Product fight. But what about quitting Product Management? Let’s address the elephant in the room and ask ourselves, “Am I cut out for Product Management? How does this relate to Product Management? The core of our Product Manager roles is how value is exchanged.

How To Say “No” To A Feature Request

The Secret PM Handbook

For example, let’s say your product is a project management tool. For example, you can specify that the project will take two DBAs, three Developers, a Project Manager, and a Business Analyst. For example, I always ask about how they expect to manage the association between skills and resources. What’s amazing is that the customer usually feels better about the product, and about me, at the end of this process. No (picture credit at the bottom).

How To Say “No” To A Feature Request

The Secret PM Handbook

For example, let’s say your product is a project management tool. For example, you can specify that the project will take two DBAs, three Developers, a Project Manager, and a Business Analyst. For example, I always ask about how they expect to manage the association between skills and resources. What’s amazing is that the customer usually feels better about the product, and about me, at the end of this process. No (picture credit at the bottom).

3 Proven Ways To Help Your Sales Team Beat Quota

The Secret PM Handbook

Co-opting product management into sales. My good friend Geoffrey Anderson ( @ganders2112 ) recently wrote about a situation we product managers sometimes find ourselves in. When sales are not going well, company leadership might ask product management come in to help hit the numbers. As Geoff said: …when the bookings are light, often product management is diverted to “fix” the problem. Go-to-market Product Management

10 Hacks of Customer-Centric Enterprise Product Managers

Mind the Product

Over the years I’ve worked alongside a number of enterprise product managers in many companies. I’m a product manager at Adobe, a company with a long product management tradition and which has produced some of the best products in the history of software. Few product managers care to admit it, but many don’t spend enough time understanding their customers, despite the amount of time they spend with them.

Persuasion Tips: Pre-Handle Objections

The Secret PM Handbook

In a recent presentation I was demoing the latest version of a new product that was still in development. If you’ve given the presentation before, or if you’re selling a product, think about all the objections you’ve heard in the past, and incorporate answers for those. And you can find more on objection handling in any handbook on how to sell more effectively, like Dan Pink’s To Sell Is Human.”. Product Management Uncategorized objection handling persuasion

Mental Models Applied: Using A 2×2 Chart For Handling Competitive Objections

The Secret PM Handbook

In some earlier articles and in a talk I gave at a local product management meetup , I’ve shared about the importance of having a toolkit of mental models. They help with decision making, problem solving, communication, plus every other thing we do as product managers. One thing we have to do in the go-to-market portion of our jobs is come up with good ways to talk about our product versus our competitors.

People Don’t Buy Capabilities, They Buy Knowledge

The Secret PM Handbook

Even if it’s basic knowledge that everyone knows, putting it in your product will make your product more valuable. Any product that has a setup wizard or onboarding process. Compare what they delivered in their product versus what their competitors delivered. iPhone Visual Voicemail: I’ve said before that the iPhone’s Visual Voicemail feature is one of my favorite examples of killer product management.