Innovatemap

DECEMBER 19, 2022

Tina Hafer called this a “must-read for product marketers and product company leaders.” Martina joined Tina on the Better Product Unlock Product Marketing podcast series to share her product expertise. And marketers just starting their career should pick this up like it’s a handbook.”.

Books 52

Books Advertising Branding Customer Experience 52

Gainsight

APRIL 21, 2022

Why a Product-Led Growth Strategy Is Becoming a Must in Today’s Competitive Market. Tips and Tricks for Building a Product-led Flywheel. Product Led Success: The Professional’s Handbook – An Introduction Blog. Finding Product-Market Fit. The Emerging Role of Product Growth. Product Analytics.

Customer Experience 52

Customer Experience Data Visualization Analytic Tools User Testing 52

Gainsight

AUGUST 5, 2022

In Gainsight’s book, The Customer Success Professional’s Handbook, the authors shared the essential skills that every CS professional should possess. Customer or Product Marketing: In Product Marketing, you would help determine a more defined customer target. Core CSM competencies. Building and using Health scores.

Reporting Tools 59

Reporting Tools Feedback Software Technical Advisors Data Visualization 59

The Product Coalition

OCTOBER 19, 2017

To close this knowledge gap, I thought it would be a good idea to develop a platform to provide resources for people looking to learn Product Management. To start with, I wrote this handbook “ Product Management 101 ”. Anyone can easily go through this Free Product Management Training and aspire to become a PM.

User Testing 60

User Testing Product Management Product Manager Product Research 60

Mind the Product

SEPTEMBER 6, 2018

Even team members outside the product management organization should engage. Product marketing management and engineering can play a special role here in keeping the product management team honest by asking for detailed descriptions of the use cases, which should include sample organization charts at a minimum.

Enterprise 145

Enterprise Customer Feedback Customer Experience Reporting Tools 145

Iteratively Blog

MAY 31, 2020

Time and again, folks have used product analytics tools to better understand their customers. Businesses use analytics to determine product health, improve the customer experience, test product-market fit, and ensure that they are making the right investments with limited time and resources. Mid-Stage (20-100 employees).

Data Visualization 97

Data Visualization Analytic Tools Onboarding KPIs User Testing 97

Product Bookshelf

AUGUST 22, 2016

Finally, let them customize your product, through personalization, so that they’re more likely to re-engage in the future. Thinkertoys: A Handbook of Creative-Thinking Techniques. He convincingly argues that his Lean Product Process is the best playbook available today. Repeat this cycle, and you’ll get them “hooked.”.

Data Visualization 48

Data Visualization Books User Testing Customer Experience 48

PMLesson's Ace the PM Interview

MAY 13, 2020

Read: So you want to be a Product Manager. We highly recommend this book as it can serve as your handbook for every step of PM recruiting. Optional Buy: The Product Manager Interview: 164 Actual Questions and Answers by Lewis C. Buy: Cracking the PM Interview by Gayle Laakmann McDowell and Jackie Bavaro.

Technical Review 52

Technical Review Software Review Feedback Software Framework 52

Userpilot

JULY 13, 2021

Many SaaS products have complex internal systems which are not immediately intuitive to use for new employees. This is more effective than an employee handbook since humans tend to retain more information when they actively participate in something, as opposed to passive reading. Get a demo today!

Analytic Tools 98

Analytic Tools Onboarding KPIs Customer Experience Data Visualization 98

The Secret PM Handbook

OCTOBER 7, 2016

The “Present” of Product Management. Product management today has these characteristics: Primary focus on is product and features, not market problems and solutions. Lip service paid to “product/market fit,” but it’s often considered something you do after you have a product.

Product Management 223

Product Management Product Manager Finance Management 223

Userpilot

MARCH 18, 2021

Customer Retention Strategy for Your Marketing & Sales Departments How to Build Products Designed for Retention The Role of Product Marketers in Customer Retention The Customer Support Strategy Why Is The Data You Collect So Important to CS and Retention? Get in touch with a product marketing specialist.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

Intercom, Inc.

JULY 12, 2018

To help codify his learnings throughout those experiences and share the most repeatable frameworks, he’s published the High Growth Handbook , available from Stripe Press on Tuesday, July 17. Congratulations on the High Growth Handbook. Adam Risman: Elad, welcome to Inside Intercom. How do I buy a company for the first time?

Technical Advisors 120

Technical Advisors Reporting Tools Weak Development Team Startups 120

Intercom, Inc.

JULY 13, 2018

Get your free copy of The Growth Handbook, brought to you by Intercom. When it comes to getting the word out about your product, ask yourself, “Who do my customers and prospects turn to for advice when they are looking to learn about great solutions or make a buying decision?” Naturally, I went to town as a marketer.

User Testing 156

User Testing Customer Experience Customer Feedback Strategy 156

Intercom, Inc.

OCTOBER 29, 2019

Download The Growth Handbook. For example, our Marketing organization wanted to know where our customers segments differed and how they could act on such insight. Authoritative, actionable strategies on how to grow your business. What is customer segmentation?

User Testing 184

User Testing Data Visualization Customer Experience Customer Feedback 184

Intercom, Inc.

MAY 2, 2019

However, Bangaly cautions against monetizing your product too soon, especially in the B2C space: “For B2C, definitely start off being free, getting product market fit, figuring out what is the thing that really is the feature, the set of features, the experience that retains people well. Download The Growth Handbook.

User Testing 184

User Testing Customer Experience B2C Customer Feedback 184

Intercom, Inc.

SEPTEMBER 19, 2019

When not writing his sales handbook, he’s been overseeing the change from Close.io It’s a timely conversation for us, coming hot on the heels of the release of our book Intercom on Sales last month and Steli’s own book The 2020 Startup Sales Playbook this week. Steli’s had a busy year since he last joined us on Inside Intercom.

Weak Development Team 184

Weak Development Team Customer Experience Startups Reporting Tools 184

Intercom, Inc.

JUNE 28, 2018

This week we released The Growth Handbook , a collection of tested frameworks and invaluable lessons to help steer your company’s trajectory up and to the right. In Sean’s recently revised Growth Pyramid , finding a North Start Metric directly follows product/market fit. Sean: Airbnb’s metric is nights booked.

User Testing 160

User Testing Research Software Onboarding KPIs Customer Experience 160

Intercom, Inc.

JUNE 28, 2018

This week we released The Growth Handbook , a collection of tested frameworks and invaluable lessons to help steer your company’s trajectory up and to the right. In Sean’s recently revised Growth Pyramid , finding a North Start Metric directly follows product/market fit. Sean: Airbnb’s metric is nights booked.

User Testing 126

User Testing Research Software Onboarding KPIs Customer Experience 126