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5 strategies to drive your next wave of growth

Intercom, Inc.

Over the years, I’ve learned a lot through both successes and failures, and these are my top 5 strategies in scaling SaaS businesses from $1M to $500M in revenue: Expand your market. Figure out how your product can solve the problem you originally solved, but for a broader set of customers. How do you keep growing?

Strategy 188
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5 customer acquisition strategies for winning new customers

Intercom, Inc.

Get your free copy of The Growth Handbook, brought to you by Intercom. When it comes to getting the word out about your product, ask yourself, “Who do my customers and prospects turn to for advice when they are looking to learn about great solutions or make a buying decision?” Naturally, I went to town as a marketer.

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Expand your addressable market to drive your next wave of growth

Intercom, Inc.

As you reach your next wave of growth, you need to continue to invest in those customers and in that product, and recognize that, in order to keep growing, you need that product to appeal to more people. The first strategy of that next wave of growth is to expand your addressable market. Don’t get blinded by a big check.

Marketing 171
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10 Hacks of Customer-Centric Enterprise Product Managers

Mind the Product

Hold a high standard : Promote the above strategies within your team by asking specific questions about the personas during spec reviews. Even team members outside the product management organization should engage. These contain valuable information about companies such as the KPIs they focus on, and the challenges they face.

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Who’s who: Understanding your business with customer segmentation

Intercom, Inc.

Download The Growth Handbook. Authoritative, actionable strategies on how to grow your business. A substitute for strategy or planning. Segmentation cannot incorporate all strategic considerations nor changes to product, pricing, and packaging over time. Informing our approach to the market.

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How to kickstart billion dollar companies

Intercom, Inc.

However, Bangaly cautions against monetizing your product too soon, especially in the B2C space: “For B2C, definitely start off being free, getting product market fit, figuring out what is the thing that really is the feature, the set of features, the experience that retains people well. Download The Growth Handbook.

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Elad Gil on catapulting into hyper growth

Intercom, Inc.

As VP of Corporate Strategy at Twitter, Elad Gil was a key player as company headcount skyrocketed from 90 to 1,500 employees. This wasn’t Elad’s first experience with hyper growth – Google grew headcount 10x during his time as a product manager there – nor the last. Congratulations on the High Growth Handbook.