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Over the years, I’ve learned a lot through both successes and failures, and these are my top 5 strategies in scaling SaaS businesses from $1M to $500M in revenue: Expand your market. Figure out how your product can solve the problem you originally solved, but for a broader set of customers. How do you keep growing?
Get your free copy of The Growth Handbook, brought to you by Intercom. When it comes to getting the word out about your product, ask yourself, “Who do my customers and prospects turn to for advice when they are looking to learn about great solutions or make a buying decision?” Naturally, I went to town as a marketer.
As you reach your next wave of growth, you need to continue to invest in those customers and in that product, and recognize that, in order to keep growing, you need that product to appeal to more people. The first strategy of that next wave of growth is to expand your addressable market. Don’t get blinded by a big check.
Hold a high standard : Promote the above strategies within your team by asking specific questions about the personas during spec reviews. Even team members outside the product management organization should engage. These contain valuable information about companies such as the KPIs they focus on, and the challenges they face.
Download The Growth Handbook. Authoritative, actionable strategies on how to grow your business. A substitute for strategy or planning. Segmentation cannot incorporate all strategic considerations nor changes to product, pricing, and packaging over time. Informing our approach to the market.
However, Bangaly cautions against monetizing your product too soon, especially in the B2C space: “For B2C, definitely start off being free, getting productmarket fit, figuring out what is the thing that really is the feature, the set of features, the experience that retains people well. Download The Growth Handbook.
As VP of Corporate Strategy at Twitter, Elad Gil was a key player as company headcount skyrocketed from 90 to 1,500 employees. This wasn’t Elad’s first experience with hyper growth – Google grew headcount 10x during his time as a product manager there – nor the last. Congratulations on the High Growth Handbook.
A successful customer retention strategy requires constant iteration and innovation to keep up with an ever-changing SaaS market environment. This article will dive into how each department should own its own customer retention strategy – and how it should all fit together! TL;DR- 13 Customer Retention Strategies.
As the category creator of customer success and the definitive thought leader, this list is filled with the help you need to deliver the ultimate Product Experience for your customers. You will learn everything from utilizing product analytics and product adoption strategies to career advice for Product Management professionals. .
He is a key advisor and speaker known for his productstrategy insights. Leah Tharin Specializes in B2B SaaS, focusing on product-led growth and retention. Renowned for her practical approach to aligning product, marketing, and sales strategies. Trust me, these are books you wouldn't want to miss!
In Gainsight’s book, The Customer Success Professional’s Handbook, the authors shared the essential skills that every CS professional should possess. The job of an Advocacy Program Manager is to develop advocacy strategies of the organization and oversee their implementation. Core CSM competencies. Building and using Health scores.
Tina Hafer called this a “must-read for productmarketers and product company leaders.” Martina joined Tina on the Better Product Unlock ProductMarketing podcast series to share her product expertise. And marketers just starting their career should pick this up like it’s a handbook.”.
Finally, let them customize your product, through personalization, so that they’re more likely to re-engage in the future. Thinkertoys: A Handbook of Creative-Thinking Techniques. He convincingly argues that his Lean Product Process is the best playbook available today. Repeat this cycle, and you’ll get them “hooked.”.
Read: So you want to be a Product Manager. We highly recommend this book as it can serve as your handbook for every step of PM recruiting. Optional Buy: The Product Manager Interview: 164 Actual Questions and Answers by Lewis C. General: Exponent's Blog , Product Hired's curated list of PM advice.
This week we released The Growth Handbook , a collection of tested frameworks and invaluable lessons to help steer your company’s trajectory up and to the right. In Sean’s recently revised Growth Pyramid , finding a North Start Metric directly follows product/market fit. Sean: Airbnb’s metric is nights booked.
This week we released The Growth Handbook , a collection of tested frameworks and invaluable lessons to help steer your company’s trajectory up and to the right. In Sean’s recently revised Growth Pyramid , finding a North Start Metric directly follows product/market fit. Sean: Airbnb’s metric is nights booked.
Time and again, folks have used product analytics tools to better understand their customers. Businesses use analytics to determine product health, improve the customer experience, test product-market fit, and ensure that they are making the right investments with limited time and resources. Mid-Stage (20-100 employees).
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