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Announcing our latest book – The Growth Handbook

Intercom, Inc.

We’ve just launched our latest book, The Growth Handbook. That’s what The Growth Handbook is all about. Each weighs in on one the six pieces we believe to be critical to the growth puzzle: acquisition, activation, retention, monetization, testing and optimization, and metrics and measurement.

Books 157
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Should You Be A Product Manager?

The Secret PM Handbook

Shipping testing for new designed packing products. Assembled, built, and utilized machines for packaging design and shipment testing. He had to test that the solution he and his team designed and implemented actually solved the problem effectively. appeared first on The Secret Product Manager Handbook. He’d led a team.

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470: Strategies for enhanced product innovation in organizations – with Andy Binns

Product Innovation Educators

Our second book, Corporate Explorer Handbook , says that as management consultants and academics we don’t know all the answers. You still need to do hypothesis testing, but you need a plan for distribution channels and routes to market. [25:13] Most of the answers are in the field with the people doing this.

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431: How to use Jobs-to-be-Done rankings – with Doug Stone

Product Innovation Educators

After testing them and understanding which brands a consumer would want to satisfy each job, we found the second most important job to be done in quick-service breakfast was owned by a competitor, and it had to do with feeling strong, competent, and capable. Then quantitatively test them. However, do test with everybody.

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How Are You Going to Fix Onboarding?

The Secret PM Handbook

These tests would only take a few weeks to give us meaningful enough results (assuming we have a lot of signups) that we could then think about how to apply engineering resources. So we have to do more work, via testing and understanding our users, to define a better solution. appeared first on The Secret Product Manager Handbook.

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5 strategies to drive your next wave of growth

Intercom, Inc.

Check out the slides from my talk below or on SlideShare : If you want industry-tested advice for growing your company, especially beyond the first phase, download The Growth Handbook : The post 5 strategies to drive your next wave of growth appeared first on Inside Intercom.

Strategy 188
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3 Proven Ways To Help Your Sales Team Beat Quota

The Secret PM Handbook

Our goals throughout are: Imparting our product knowledge effectively to the sales and Marketing teams (and often to prospects directly), helping them understand how to use that knowledge, and refining our messaging as we test our theories in sales situations. Follow the rules.