Product Management University

NOVEMBER 14, 2022

The easiest way to think of product marketing vs. portfolio marketing is the age-old motto, the whole is greater than the sum of the parts. Your portfolio has more market and customer value than the sum of the products. What is Product Marketing? What is Portfolio Marketing? healthcare). healthcare).

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Marketing Product Marketing Reporting Tools Healthcare 147

ProductPlan

MARCH 14, 2023

When patients think about healthcare, most immediately conjure up images of the services doctors and nurses provide. Regardless of their scale and scope, they’re all products with production schedules, marketing plans, sales teams, logistics specialists, and—in most cases—product managers. For those contemplating moving into the $4.3

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Healthcare Technical Review Research Software Reporting Tools 52

Product Management University

MARCH 30, 2023

The lint roller makers have figured out that they can generate more revenue by marketing the same product to a whole new market segment — pet owners — under a clever new name. For most B2B organizations, vertical marketing yields nothing but upside, especially if your products and services are a commodity or will be soon.

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B2B Marketing Customer Experience Healthcare 130

Product Management University

JANUARY 10, 2024

I learned a lot about product positioning long before I ever stepped into a product marketing role. The difference is demos are a two-way dialogue with buyers whereas product positioning in a pure marketing sense is typically a one-way monologue where potential customers are reading, viewing or listening to something you’ve published.

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Positioning Research Software Healthcare Demo 147

Product Management University

OCTOBER 12, 2021

Product Marketing may be one of the most misunderstood and undervalued functions as evidenced by the fact that so many B2B organizations still don’t have it. If clearer differentiation and greater sales success are on your A-list, dispel these three product marketing myths and you’ll be on your way. Hardly product marketing!

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Product Marketing Marketing Differentiation Healthcare 147

Product Management University

SEPTEMBER 15, 2020

On the surface, solving market problems versus addressing the needs of a market might sound like semantics. Common Practice: Solving Market Problems. You have a product that addresses user needs in a certain market. You have a product that addresses user needs in a certain market. Solving Market Problems.

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Reveal

DECEMBER 13, 2021

For a long time, healthcare professionals have been struggling to help their patients get better. Healthcare, like any other industry today, is changing. In this article, we’ll cover all about healthcare analytics. Read on and learn: What is predictive analytics in healthcare? What Is Predictive Analytics in Healthcare?

Data Visualization 52

Data Visualization Healthcare Analytic Tools Reporting Tools 52

Userzoom

MAY 12, 2020

As the COVID-19 pandemic continues, healthcare organizations are finding ways to effectively adapt and build new digital capabilities. The magnitude of the challenge is intensified by the relative digital and user experience maturity of healthcare companies. You can download the complete ebook below…. Download ebook.

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Healthcare Analytic Tools Research Software User Testing 95

The Product Coalition

NOVEMBER 23, 2023

Growing market investments indicate that digital health solutions are becoming more sophisticated and widely accepted. In today’s healthcare, digital technology is becoming increasingly vital. Previous years witnessed some of the most serious cybersecurity breaches in healthcare history, with over 22.6

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Research Software Analytic Tools Reporting Tools Data Visualization 118

Product Management University

APRIL 17, 2024

If you want to create a revenue plan with sales that gives you a more realistic chance of hitting your revenue targets, give some thought to a broader market strategy where each product plays a role versus a marketing plan for each product. If you’re in product marketing, you know all too well how this works.

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Reporting Tools Artificial Inteligence Customer Experience Healthcare 147

Arkenea

MARCH 17, 2020

Since making its debut in the late 1950s, telemedicine has greatly contributed to transforming the healthcare domain. According to the latest available data, in 2018, the global Telemedicine Market size was valued at 31.46 However, healthcare organizations across the globe still seem […].

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Healthcare Marketing 52

Product Management University

FEBRUARY 5, 2020

If you use market segments and personas interchangeably, your market aim could be a little off! Use them in conjunction with one another though, and you have higher value targets for product management, product marketing, sales and customer success teams. Market segments typically consist of the following three components.

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Marketing Healthcare Article Product Marketing 130

TechEmpower - Product Management

MARCH 4, 2024

At TechEmpower , we are using LLMs, RAG, fine tuning and other Generative AI techniques to revolutionize a key part of day-to-day operations in healthcare. The standards in healthcare dictate that we achieve reliable results. It also facilitates rapid prototyping, allowing for quicker iterations and thus shorter development cycles.

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Generative AI Analytic Tools Research Software Reporting Tools 118

Good Product Manager

FEBRUARY 8, 2018

Four Healthcare Product Management Trends for 2018. We work with b-to-b product management teams across many industries at SiriusDecisions, but lately we’ve been with more product management teams in companies that are healthcare-focused (e.g. content management) where the organization is targeting healthcare as a key growth area.

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Healthcare Product Management Product Manager Analytic Tools 60

Good Product Manager

FEBRUARY 8, 2018

Four Healthcare Product Management Trends for 2018. We work with b-to-b product management teams across many industries at SiriusDecisions, but lately we’ve been with more product management teams in companies that are healthcare-focused (e.g. content management) where the organization is targeting healthcare as a key growth area.

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Healthcare Product Management Product Manager Analytic Tools 60

Alchemer Mobile

MARCH 23, 2022

Watch the recording of Christy Culp, Apptentive’s Chief Customer Officer and Director of Marketing, Ashley Sefferman, as they discuss 2022 mobile app trends and category-specific benchmarks to help quantify your app’s success. Our annual deep dive into mobile consumer engagement. Watch the full webinar here or continue below.

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Data Visualization Entertainment Healthcare Webinar 246

The Product Coalition

DECEMBER 11, 2023

It had a solid purpose — rooting out fraud in healthcare to make healthcare more affordable. And it delivered significant business value, at times 4–6% of our client’s total healthcare expenditure, which could be tens if not hundreds of millions of dollars. We both agreed it had more potential, but it never took hold.

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Roadmap Healthcare Reporting Tools Software Review 136

The Product Coalition

APRIL 13, 2021

In the context of the healthcare industry, VR medical technology is linked with medications and other kinds of therapy to deliver new and better treatment experiences to patients. In 2020, the global VR market in Healthcare was estimated at $336.9 million and projected to reach $2.2 billion by 2024.

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Research Software Healthcare User Testing Entertainment 115

Product Management Unpacked

MAY 26, 2020

A look into healthcare product management in the time of Coronavirus. Ever wonder what it’s like to be a product manager for a leading healthcare provider and insurer in the middle of a world health pandemic? Claire is helping to manage a product that’s playing a critical role in Western Pennsylvania’s healthcare system.

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Technical Advisors Healthcare User Testing Customer Experience 160

Marketers Touchpoint

AUGUST 26, 2018

By David Hamilton A Blockchain Healthcare Revolution is In the Works A blockchain healthcare revolution has quietly been taking place and over the last five years, tech giants such as IBM, have put forth significant resources towards conducting comprehensive studies to better understand the effects that blockchain technology is having on the sector.

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Healthcare Technology Marketing 45

Product Management University

JANUARY 23, 2017

This sample product marketing job description just might ruffle a few feathers. Second, there may be people in product marketing roles that don’t meet the requirements. B2B Product Marketing Job Description. Add these criteria to your next product marketing job posting and see what happens. Don’t sweat it.

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B2B Product Marketing Marketing Healthcare 133

Gainsight

JUNE 29, 2020

For “survivors” retaining and expanding the base is critical during an economic downturn.For “thrivers” who are growing in response to market changes, client-facing organizations may encounter new challenges around visibility into client data, product adoption, and retention, and must be scaled to sustain continued growth. .

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Healthcare Data Visualization Analytic Tools Feedback Software 52

The Product Coalition

FEBRUARY 19, 2023

Additionally, focusing too heavily on reducing friction can result in a commoditized product or service that fails to stand out in a crowded market. Another example is Zocdoc, an online platform that allows patients to book appointments with healthcare providers. In certain cases, friction can help meet greater business needs.

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Reporting Tools Customer Experience Healthcare Entertainment 142

The Product Coalition

FEBRUARY 16, 2023

Digital twin in healthcare is growing in popularity. It’s the era of the digital twin in healthcare. Digital twin in healthcare: The foreseeable value for investors What is digital twin? Digital twin in healthcare is used to create digital representations of healthcare data. How big is the digital twin market size?

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Healthcare Reporting Tools Research Software Analytic Tools 161

freshtrax

APRIL 18, 2024

She emphasized the importance of interdisciplinary approaches, particularly at the intersections of technology, healthcare, and climate change, to drive future innovations. He highlighted the importance of understanding local cultures, regulations, and business practices to successfully enter new markets.

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Vision ChatGPT Healthcare B2B 95

DISQO

OCTOBER 18, 2017

Leading healthcare companies are making strides towards better patient engagement space by leveraging innovation from the consumer tech space, such as AI, wearables, and most recently chatbots. Next we looked into opportunities specifically in healthcare. The post Can chatbots engage distracted consumers in healthcare?

User Testing 40

User Testing Healthcare Feedback Software Reporting Tools 40

DISQO

OCTOBER 18, 2017

Leading healthcare companies are making strides towards better patient engagement space by leveraging innovation from the consumer tech space, such as AI, wearables, and most recently chatbots. Next we looked into opportunities specifically in healthcare. The post Can chatbots engage distracted consumers in healthcare?

User Testing 40

User Testing Healthcare Feedback Software Reporting Tools 40

DISQO

OCTOBER 18, 2017

Leading healthcare companies are making strides towards better patient engagement space by leveraging innovation from the consumer tech space, such as AI, wearables, and most recently chatbots. Next we looked into opportunities specifically in healthcare. The post Can chatbots engage distracted consumers in healthcare?

User Testing 40

User Testing Healthcare Reporting Tools Feedback Software 40

Alchemer Mobile

MARCH 14, 2022

Healthcare. This report contains data from the following app categories: Finance. Food and Drink. Personal Services. Media and Entertainment. Business Services. The mobile channel continued to be the most powerful and direct channel to consumers across all industries, with engagement outperforming desktop web and television.

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Data Visualization Reporting Tools User Testing Customer Feedback 263

Alchemer Mobile

MARCH 16, 2021

Consumer app usage has never been higher—and for many industries, the opportunity to win market share has never been greater. Prioritizing retention allows teams to lower marketing costs, improve loyalty, and save resources. Turn apps into listening channels. We’ve also added 20 subcategories to go even deeper into the data.

Data Visualization 246

Data Visualization Reporting Tools Feedback Software User Testing 246

The Product Coalition

OCTOBER 31, 2023

Generative AI is transforming diverse domains like content creation, marketing, and healthcare by autonomously producing high-quality, varied content forms. For instance, in healthcare, this technique could refine models for specialized applications like cancer detection.

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Generative AI Data Visualization Healthcare Customer Experience 135

Product Management University

MAY 24, 2021

For example, consider the workflows that cross marketing, sales and finance, or customer service, shipping and billing, or IT, human resources and all departments. At the top of your game, you’re delivering solutions with industry-specific functionality that make customers more competitive in their markets.

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User Testing Customer Experience Product Management Product Manager 246

The Product Coalition

JUNE 15, 2023

This article explores the concept of an agility healthcare system and provides solutions to overcome implementation challenges. Get to know about the term “agility healthcare” Agility healthcare is developed by agile which is a way to manage projects that many companies use.

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Healthcare Agile Feedback Software Systems Review 127

Product Innovation Educators

JANUARY 24, 2022

We were in a race to get to market. There’s a long regulatory pathway for brand-new medical devices, but we look for proven technology that exists today in high-income countries, and through innovation and strategic licensing agreements, we bring that healthcare to the developing world. We were in a race to get to market.

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Research Software Healthcare Product Research Transportation 101

Product Management University

AUGUST 3, 2021

For example, if you target high-tech companies, consider the following market dynamics and their implications on your customers. Ongoing market consolidation across large, medium, and small companies has resulted in larger and more complex product portfolios. Out with Product Marketing 1.0 and In With Product Marketing 2.0.

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Customer Experience Reporting Tools Product Management Product Manager 130

Intercom, Inc.

JULY 25, 2022

Intercom sponsored Harvard Business Review Analytic Services to conduct a survey of 317 business leaders across a range of industries, including manufacturing, healthcare, technology, financial services, and more. Discover the top trends transforming customer engagement.

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Data Visualization Reporting Tools Analytic Tools Technical Review 209

Product Management Unpacked

SEPTEMBER 29, 2021

In my view, the disciplines that drive product success – strategy, planning, marketing, development and operations – are also critical for company success. Establishing and cultivating product-market fit across product category stages – early market, growth, scale and maturity – are important parts of a product manager’s job.

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