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That way, they’re always leading from a position of strength. Aspirational Market Positioning. If you have a customer-facing vision for the portfolio and supporting business goals for each product, the foundation of your market positioning is complete. SalesTraining on Customers vs. Products. Think of it this way.
Des: I think there’s an interesting piece I observed at a lot of startups that I chat to, and I see it in Intercom from time to time too, the idea that any positive investment is, in some sense, a good investment. Yes, it’s positive, but it’s no longer performing anywhere near the same rate as it was. Paul: Yeah.
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