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Brand health tracking: Your complete guide to smarter brand decisions 

Alchemer Mobile

Startups to global enterprises – Whether you’re launching a new brand or refining a well-established one, tracking brand health helps ensure your positioning resonates and evolves with your market. Review data quarterly – Regularly analyze results to uncover trends, risks, and opportunities, and adjust strategy as needed.

Branding 100
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10 Experts On The Right Steps To Product Iteration

Arkenea

This is a problem I see not just with tech entrepreneurs but also on a regular basis with product managers at the B2B companies we work with at SiriusDecisions. Lean startup practitioners document these sorts of strategic hypotheses in a lean canvas. I believe that user feedback is an essential addition to planned enhancements.

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Positioning in the Age of AI: What Founders Need to Know

Business of Software Conference

Insights from April Dunford’s Business of Software AMA In an era where “AI-powered” has become the default label for tech products, positioning your company clearly and effectively is more challenging than ever. Every tech product claims some AI capability. Good positioning helps prevent this trap.

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From iPhone to AI: How lessons from the mobile boom can help navigate the new era of software development

Modus Create

The smartphone has become arguably one of the most transformative technologies ever invented when you consider its vast impact across the planet. The parallels between the mobile technology and AI eras are striking for those of us involved in enterprise technology and the surrounding startup ecosystem.

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How to Create a High Converting SaaS Website

Arkenea

The space available above the fold is limited due to the screen dimensions; the question that most frequently arises is what elements should be included above the fold? It should be accessible to the customers as soon as they land on your website. No scrolling should be necessary to reach this info.

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Developing Custom Healthcare SaaS Application: A Complete Guide

Arkenea

Key Takeaways Healthcare SaaS market is expected to increase due to the adoption of technology such as AI, API connections, vertical SaaS, DaaS, PaaS, edge computing, and more. Beta testing is an essential part of developing your healthcare SaaS product and helps you receive valuable feedback from users.

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Nearshore Software Development in Mexico: 2025 Cost and Talent Guide

Arkenea

For US companies, Mexico represents a prominent nearshore option due to its shared border, similar time zones, and USMCA (United States-Mexico-Canada Agreement) trade benefits. There’s growing English proficiency among technology professionals in Mexican tech hubs, reducing potential language barriers.