🕵️ How To Do Market Research For Your Products in 4 Steps
Published in
7 min readFeb 22, 2020
“If you know the enemy and know yourself, you will win all your hundred battles” Sun Tzu, Art of War
Market Research is done during the Discovery Phase of the Product Process
Understanding your market size & competition is one of the most critical but often overlooked items in technology product management.
According to recent research done by CBInsights, the #1 reason why startups (and products) fail is because of “No Market Need”…
