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Announcing multichannel transactional messaging: Make sure your customers get the message

Intercom, Inc.

We’re excited to announce that you can now send transactional messages using Intercom, empowering you to send all your customer messages from one easy-to-use platform. And because it’s Intercom, we’ve reimagined what “transactional messaging” looks like. What is transactional messaging? Order or delivery confirmation.

Messaging 218
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How to use in-app messaging to retain your best customers

Intercom, Inc.

In-app messaging is a key component of a strong customer engagement strategy – one that reaches users at the right place, at the right time, and is consistent across platforms. Here, we take a deep dive on in-app messaging – defining exactly what it is and how to make it work best for your customers.

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Segmenting Onboarding Messages: How to Send Targeted Messages for SaaS [+ Examples]

Userpilot

Are you struggling with segmenting onboarding messages for your customers? So let’s check out some ways of segmenting onboarding messages to tailor product communication to individual needs. What is segmenting onboarding messages? Why should you segment customers to send in-app messages?

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Announcing our new guide ‘Unlocking Customer Engagement: Drive Action With In-Product Messaging’

Intercom, Inc.

By implementing in-product messaging – the secret ingredient your customer engagement tech stack is missing. You’ll learn how to activate customers faster, find value up front, and drive the actions that you want customers to take – without overstretching your team or resources. . Here’s a preview of what you’ll learn in the guide.

Messaging 211
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Digitizing Logistics: Harness the Power of Data in 4 Steps

In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data. Learn how to carry out a data-driven demand gen strategy by: Nailing down your ideal customer profile (ICP). Ready to impress your boss with killer results?

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How to Optimize Customer Activity Cycle? 10 Strategies to Implement

Userpilot

When done properly, learning how to optimize customer activity cycle can build lasting relationships and drive growth. But what strategies can you follow to boost product engagement at every stage of their journey? Let’s explore the customer lifecycle, its role in SaaS, and the key strategies to enhance each stage of the cycle.

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Reduce your churn with a retention messaging strategy

Intercom, Inc.

Using data from your product and clues from customer behavior, Intercom lets you create a messaging strategy that helps customers realize the core value of your product as soon as possible so that cancellations don’t become an issue. First off, you’ll learn how to monitor those inching towards churn. So, what’s inside?

Messaging 174
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7 Tips for Developing an In-Application Messaging Strategy

Use In-App Messaging to Drive Unlicensed Users to Your Cart. You will learn how to: Identify unpaid users of your software. Software vendors are always looking for new ways to convert prospects to customers; and if you're selling your software online, driving and converting shopping cart traffic is crucial to driving new revenue.

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The Art and Science of Explaining Your Product Strategy

Speaker: Jason Tanner, CEO of Applied Frameworks

Ideation, discovery, research, and analysis all inform the development of a product strategy that evolves iteratively as the product team learns more about customers, their problems, and potential solutions. However, effective communication of product strategy often presents challenges for product leaders.

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4 Data-Driven Steps To Drive Successful B2B Demand Generation

Fact: Good data lives at the core of every successful B2B demand generation strategy. Without quality data, it’s nearly impossible to identify and segment your target audience and create messaging that speaks to their values and interests. Personalize messages to your priority accounts. Leverage intent data. And much more!

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A Simple Framework for Complex User Goals

Speaker: Hannah Stegen, Customer Service Manager, Crescendo

Join Hannah Stegen (she/her), Customer Success Manager at Crescendo, as she explains how you can monitor even the most complex user journeys by breaking them up into Attitude, Intention, and Behavior. Then, she'll explain how to develop a strategy for using messaging and prompts to help the user along their way.

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The Ultimate Guide to Creating a Strong and Effective Value Proposition

Speaker: Robin Zaragoza, Product Coach and CEO of The Product Refinery

But what strategy do managers use to keep the customer and their key problems at the center of the product development process? How do product managers instill this knowledge of the customer across the rest of the organization? Historically, marketing teams use this tool as an anchor to ensure messaging resonates with customers.