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The Art of Naming: How To Overcome Challenges in Naming Products, Services, and Companies

The Product Coalition

How long does it take to name a baby? And how do you go about exploring options and choosing a winning name? But naming a business, product, or service shouldn’t feel so personal, should it? Do you already have a name? If so, how did you get it, and what’s not working about it?

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Product-Led Growth Is a Misleading Name

The Product Coalition

It’s a great model but the name is quite misleading. That’s why I named my strategic product-led growth course ‘Unboxing PLG’. Today I want to give you a sneak peek into this understanding, by talking about common misinterpretations of the name PLG, which could lead you to wrong expectations as to what you are entering yourself into.

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UXR Confidentiality: How to Hide Participant Names in Zoom Recordings

UserInterviews

A quick, step-by-step guide hiding participant names in Zoom recordings. Learn how to turn this setting on (and off) to protect UX research participant privacy.

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Testing Product Names for SaaS: How to Choose Names for New Features

Usersnap

Having a great SaaS name places you in a great location on this map, closer to your target customers and farther away from your competitors, which is exactly what your unique brand needs. Basically, the best SaaS name understands and speaks the customer’s language, and if you’re not sure how to do that, then keep reading!

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Data Science Fails: Building AI You Can Trust

AI has the power to transform countless industries — including the healthcare, banking, insurance, and public service sectors, to name just a few — by introducing new efficiencies and revealing new opportunities for companies to solve problems. Download the report to gain insights including: How to watch for bias in AI.

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TEI 305: Become a product naming champ – with Alexandra Watkins

Product Innovation Educators

How product managers can create product names that make people smile. Not many product managers get involved in naming products, and that is a mistake. You can be a great brainstorming resource to help Marketing or a naming consulting. . She has many great tips for us that take the mystery out of naming. .

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Competitive Demos – How to Attack Your Competitor’s Strengths

Product Management University

Just like you, they know their own shortcomings and there’s a good chance they’ve been schooled on how to neutralize them with some clever positioning or avoidance tactics. We never mentioned them by name unless asked. Here’s the thing about focusing on your competitor’s weaknesses.

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Fail Well, Pivot Fast: Product Experimentation for Continuous Discovery

Speaker: William Haas Evans - Principal Consultant, Head of Product Strategy & Design Practice, Kuroshio Consulting

Lean A3, PDSA (Plan-Do-Study-Act) and the Build-Measure-Learn or Think-Make-Check loop (to name a few loops) are all learning models informed by the notion that experimentation is the fastest (and most proven) route to product-market fit and achieving sustainable organic growth.